Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

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The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose. The Beginning.

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Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

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Onclusive

DECEMBER 6, 2019

Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. PRNEWS Crisis and Measurement Summit. Dates: Feb 25 – 26, 2020.

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Wadds Inc.

OCTOBER 5, 2023

At the CIPR International Maggie Nally Lecture this week, United Nations (UN) Under-Secretary-General for Global Communications Melissa Fleming provided insights into communicating accurately and effectively in the digital age. Her book, A Hope More Powerful than the Sea , tells the story of a Syrian refugee’s harrowing journey.

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Communications Crisis Social Media Storytelling 98

The Hoffman Agency

MARCH 9, 2021

By Hayley Hendrickson, Intern. Ever since I was a kid, I loved storytelling. I began my storytelling journey by reading The Magic Treehouse series when I was in 1st grade. I then upgraded to Lemony Snicket’s A Series of Unfortunate Events books and finally graduated to the great white whale of children’s stories — Harry Potter.

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Storytelling Internal International Journalism 69

Scott Public Relations

APRIL 9, 2021

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.

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Ishmael's Corner

APRIL 26, 2015

What storytelling techniques carry the narrative? Either that or Zhang Lei’s storytelling acuity scores in the Ira Glass quadrant. In breaking down the article, four storytelling techniques carry the narrative. He rented his comic books to passengers waiting for their trains. In short, think like a journalist.

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Storytelling Engineering Hotels Training 60

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker. Hitachi, Loral, ASARCO, Gould Inc.,

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Corporate Leadership Advertising Advertising 274

PRSay

NOVEMBER 1, 2023

There’s not a PR school at Vanderbilt and I’ve never taken a communications or PR class or read a book. Storytelling is at the heart of who we are, whether it’s College GameDay or PR or internal communications. Why did you decide to pursue this? At Vanderbilt, I had already started working in sports. I still haven’t.

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Sports Ethics Television Storytelling 77

PRSay

OCTOBER 28, 2020

She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. I’m just starting to write a book that’s going to fix some of that.

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wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Storytelling success stories.

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Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Read the classic and trendy books in marketing, the ones that marketers and CEOs wave around. Results : Better counsel and marketing integration, and more impactful storytelling.

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PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Not just with audiences, but with your internal comms too. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally.

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Stern + Associates

APRIL 15, 2022

Vice Chairman of S&P Global and Chairman of CERAWeek , he is the author of several books including “ The New Map: Energy, Climate, and the Clash of Nations ” (2020), which examines major trends that will shape the world and drive us into the future. Forging a Path to a Safer World. Global Shifts Are Creating Opportunities.

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Energy Government Internal International 62

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Find out in Robert McKee’s book “Story.” Pixar’s storytelling rules. Get some help from the experts; check out some TED talks about storytelling.

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Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. are published every year by your peers.

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The Hoffman Agency

NOVEMBER 28, 2022

By Mariah Botkin, Intern. After a few minutes of scrolling, I came across a post from The Hoffman Agency saying it’s looking for interns. After a few minutes of scrolling, I came across a post from The Hoffman Agency saying it’s looking for interns. in the U.S., the perfect time to look for new job listings.

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Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. I helped them recognize the importance of clear internal communications. Building a solo business.

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Meeting Handbook Newspapers Government 97

Stephen Waddington

NOVEMBER 26, 2018

Sarah Hall’s fourth book is a bit different from the norm. Fairy tales are one of the most original forms of storytelling, a way of sharing stories from generation to generation, often with an important message. Each of the industry protagonists is represented by an ink portrait and short story in the 50-page book.

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Publicity SEO Education Community 76

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

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Contently - Strategy

JULY 21, 2021

When our brain internalizes the muse, it starts to do a ton of creative work in the background. I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. They’re with us all the time.

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How To Creativity Storytelling Writing 137

The Hoffman Agency

JULY 21, 2020

By Kyra Hanson, Intern. As a result, I always had a book in my hands. My deep love for reading fostered an immense appreciation for storytelling that followed me throughout my education. Growing up, my mom was a teacher and my dad was a librarian.

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Storytelling Technology Internal International 59

wiredPRworks

MAY 11, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

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wiredPRworks

MAY 11, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

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Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. For example, if you’re an author who just released a new book, you can consider creating a quick book summary video as a sneak peek. This will help you personalize your outreach and understand what might interest them.

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Video Publicity Marketing Analytics 87

The Hoffman Agency

JULY 16, 2020

By Amelia Bennett, Intern. The first being, I love storytelling. I’d even love to write a book one day. Storytelling is how we communicate, it’s in our everyday lives, and we create a human connection with storytelling. An opportunity presented itself. PR spoke to me for numerous reasons.

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Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Circulate internally. Instead, play an active role in getting the most out of the coverage. 500|5000 list).

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LinkedIn Pitching Interviews Journalism 120

Contently - Strategy

OCTOBER 18, 2021

I first read about it in the book Humankind , by Rutger Bregman.). Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. The storytelling solution. Pluralistic ignorance plays out every minute of every day in the business world. You’ve probably seen it before.

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Marketing Storytelling Travel Corporate 64

wiredPRworks

MAY 3, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

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PRSay

APRIL 14, 2023

Think of ChatGPT as a really good virtual assistant — one who doesn’t sleep, doesn’t need to be paid and has read just about every book in the world (up until 2021). She got a good first draft — better than if the intern had done it — that she was able to edit and use.

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How To Writing Study Training 110

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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The Hoffman Agency

NOVEMBER 22, 2022

By Miho Sakai, Intern. A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. When I discovered The Hoffman Agency, I was surprised by the strong global presence, storyteller mindset and great social culture.

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Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. The largest jump they saw was regarding hotel stays.

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Polaris

DECEMBER 4, 2014

Shawn Achor is funny—laugh-out-loud funny—and a great storyteller to boot. Amy Lockwood is a former marketer who now works in international development. If you don’t have time to read the book, check out her TED Talk—it’s almost as good. 1: Shawn Achor: The happy secret to better work. and shows us how much we lose by doing so.

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Marketing Content Marketing Agency Storytelling 220

wiredPRworks

MAY 3, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Course 40

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wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

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Strategy Case Study Marketing Energy 52