Books Content Marketing Internal Storytelling 
Onclusive
DECEMBER 6, 2019
Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Content Marketing World.
Presspage
MAY 31, 2023
Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.
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wiredPRworks
APRIL 20, 2022
Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. How real-time marketing and PR works.
Contently - Strategy
JULY 22, 2021
But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).
PR in High Definition
APRIL 25, 2022
Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. By moving to briefer, personalised, and authentic comms to engage distracted audiences and create content that is evergreen that won’t be caught up in the trend cycle.
Contently - Strategy
JULY 21, 2021
When our brain internalizes the muse, it starts to do a ton of creative work in the background. I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. They’re with us all the time.
Contently - Strategy
OCTOBER 18, 2021
I first read about it in the book Humankind , by Rutger Bregman.). Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. The storytelling solution. Pluralistic ignorance plays out every minute of every day in the business world. So what should we do instead?
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