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How to Book Speaking Opps In The COVID Era

ImPRessions - Crenshaw Communications

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Now that all tech and other events have been nixed , what do speakers bureau managers do? New speaking opportunities will open in 2020.

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 Beyond the Launch: Why New Books Need a “Long-Tail” Communications Strategy 

Stern + Associates

A book launch should be treated the same way: not an end but a beginning to keeping a book and its ideas in orbit long enough to make an impact. But many books have a successful launch only to fizzle out; they don’t make it to space, or they don’t stay there long. Here’s how to plan for a “long-tail” strategy.

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How To Pull Together A PR Event – Fast

ImPRessions - Crenshaw Communications

In PR , we often create client events to generate brand visibility. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks. Here are five best practices for planning an event on a tight turnaround. Be ready to spend more.

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5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Here are some essentials worth considering when looking to maximize a thought leadership program. Write the book.

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Free Resource to Help Your Team Assess and Escalate (or not) a Negative Event

Melissa Agnes

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. These three groups are: The leadership team. Whom should you include within your crisis management governance? The responsible team.

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Building a Hospitality Brand: How PR Shapes Consumer Perceptions

5W PR

Positive media coverage significantly enhances a brand’s credibility and visibility, attracting new customers and driving bookings.  Organizing community events, supporting local charities, and participating in community initiatives demonstrate a commitment to making a positive impact.

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Tesla Owners Leadership Master Class with Maxim Behar from Vision to Reality: Building Leadership Qualities

Maxim Behar

Today we will focus on Leadership. Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. However, there is leadership. I love doing big events.