The Future Of Conferences And Events: A PR Planner’s View

ImPRessions - Crenshaw Communications

I recall the first big event to cancel was South By South West (SXSW). Soon, the event dominoes toppled in a quick series of cancellations and postponements, with most moving their meetings to the fall.

Making The Most Of Virtual Event Experiences

ImPRessions - Crenshaw Communications

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Tips for launching a great virtual event

PR Daily

While efforts are underway to reopen portions of society like offices and schools, large in-person events are going to be among the last functions to receive the green light to return. Here are four tips to guide you through a successful virtual event: 1.

Travel 167

Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Video is not always the best way to get out a leadership message, and it can backfire if your executive is uncomfortable in front of the camera.

What is Thought Leadership & Why It Matters

B2B PR Sense

Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. We'll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand. We'll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate. First, though, here's a solid definition of thought leadership. What Is Thought Leadership? Thought Leadership

How To Pull Together A PR Event – Fast

ImPRessions - Crenshaw Communications

In PR , we often create client events to generate brand visibility. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks. We sprang into action and pulled off the event with a marquee journalist as moderator, attended by over 35 journalists, and attracting over 100 attendees in a packed venue. Here are five best practices for planning an event on a tight turnaround.

How To 181

Event: Reuters Next Virtual Forum

Cision

Leadership summit Reuters Next will bring together 25,000 executives over four days to hear from leading names in business, finance, politics, tech and media on the most pressing issues of our age. Media Blog

Canceling over coronavirus: Should your event go on?

PR Daily

Many organizations worldwide are canceling trade shows, internal events and media happenings. With coronavirus spreading, should you cancel that big event your organization is planning, or press ahead with it? We’ve opted to have the event online rather than in person,” he says.

Travel 160

The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

PR Expanded

Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” A few of the #PRStudChat topics we’ll cover that night will include defining ethics, understanding how ethics is at the heart of leadership, sharing opinions about ethical misconduct and exploring different situations where your ethics may be challenged. Ethics Event PR 2.0

Ethics 224

Ragan launches The Crisis Leadership Board

PR Daily

This peer-to-peer membership group is designed for those charged with responding to a critical event that impacts their employees, customers and brand reputation. “How communicators handle crisis is the ultimate test of leadership.”

Event: Reuters Next Virtual Forum

TrendKite

Leadership summit Reuters Next will bring together 25,000 executives over four days to hear from leading names in business, finance, politics, tech and media on the most pressing issues of our age

4 PR tactics to support your event marketing

PR Daily

Event marketing is on the rise. A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent consider event marketing the most crucial channel to achieve their goals. Two-thirds surveyed say they plan to increase spending on live events in 2019. Given this rise in live events, how can PR pros help brands make the most of these opportunities?

PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Events open their speaking proposal submissions six to twelve months ahead of time, and sometimes they close submissions more than six months out. 8 top tech events for thought leadership.

Sports 159

How to think about events during the rest of 2020

PR Daily

Today, the saying is used to describe the current state of the events industry. It seems like we can’t go a week, or even a day, without hearing about another event’s plans to cancel or postpone. The COVID-19 pandemic has turned the events industry on its head.

How To 150

Why ‘thought leadership’ is a buzzword PR pros should retire

PR Daily

The term is meaningless without the true leadership behind it. In the case of the phrase “thought leadership,” though, it gets tricky. No matter how much you proclaim the happy end of “thought leadership” as meaningless jargon, thought leadership is an essential part of many communications plans. When used correctly, thought leadership is exactly what it says on the tin. RELATED: Deliver powerful leadership messaging in a digital landscape ].

How Katharina Plath sees opportunity with virtual events

PR Daily

Spinning in-person events into virtual confabs has been an exciting opportunity for some PR pros. The post How Katharina Plath sees opportunity with virtual events appeared first on PR Daily. A Day in the Life Leadership Communications PR Industry The Workplace

5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line.

Event Marketing Done Right

The Stalwart Blog

The event was attended by nearly 500 individuals and underwritten by a host of national and global companies. Without question, it was one of the best events I’ve attended in some time. That’s because despite all of the opportunities to make the gala a sales pitch, Operation Homefront wisely took a different tact, and made the event about everyone but themselves. A good event is not predicated on your organization taking center stage.

Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. Such dot-connecting points to blogging as one of the best platforms for thought leadership. Would the data support my premise that the blog strives for thought leadership?

Tips for Planning a Virtual Panel

ImPRessions - Crenshaw Communications

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. Your panel will be competing with other online events and work responsibilities. Reach out if you’d like help putting the event together!

B2B 181

How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

Yet, ironically, that maniacal focus can be the kiss of death when it comes to thought leadership. Why Small Business PR Often Fails at Thought Leadership -- And How to Fix It. Thought leadership demands that you step aside from what you’re selling to consider your customers’ challenges. Ramos notes that marketing mindsets are often at odds with thought leadership since they focus primarily on brands, products, and offerings, rather than their prospects’ needs.

PepsiCo creates snack websites, LinkedIn launches events tool, and Twitter flags COVID-19 misinformation

PR Daily

In this very difficult time, this story of leadership, tenacity, hope, love & the power of people to unite against adversity is both relevant and inspiring. Register for this week’s event here. CRISIS LEADERSHIP BOARD. LinkedIn rolls out virtual events tool.

What Is Thought Leadership and How to Attain It

B2B PR Sense

People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition. I thought I'd use this blog post to provide a clear answer to the question, "What is thought leadership -- and how do you become a thought leader?". What Is Thought Leadership? Thought leadership means being an expert source and a reliable industry authority.

Mitigating Adverse Childhood Events

Scott Public Relations

Because the power of adverse childhood events to permanently mar a human being’s life is astonishing, and depressing. These events, which include losing a parent, mental health illnesses in the family, and domestic abuse, can make children more likely to suffer depression, become alcoholics, and use IV drugs. The more of these adverse events a child experiences, the greater the number and impact of chronic conditions they may face.

3 PR leadership lessons from Dale Carnegie

PR Daily

shares tried-and-true lessons from his years of extremely successful leadership. You know those people at networking events who only talk about themselves, or the ones you can tell aren’t actually listening to what you say? Whether it’s a networking event, staff meeting or even lunch with a new colleague, make sure to follow the golden rule and treat others as you want to be treated. Or, more plainly put, don’t be that guy at networking events.

Mitigating Adverse Childhood Events

Scott Public Relations

Because the power of adverse childhood events to permanently mar a human being’s life is astonishing, and depressing. These events, which include losing a parent, mental health illnesses in the family, and domestic abuse, can make children more likely to suffer depression, become alcoholics, and use IV drugs. The more of these adverse events a child experiences, the greater the number and impact of chronic conditions they may face.

Thought Leadership Strategy: The 10 Biggest Mistakes You Need to Avoid

B2B PR Sense

Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy. Many are familiar with the basics of how to establish thought leadership -- create content, schedule speaking engagements, spot trends, etc. But there are certain things that people do unknowingly that have the potential to damage their thought leadership.

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. What advice do you have for extending an event’s longevity?

Film 65

The Only B2B PR Event You’ll Ever Need

ImPRessions - Crenshaw Communications

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications.

B2B 127

10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

A thought leadership strategy is a blueprint for industry success. But thought leadership doesn’t happen overnight. PR and thought leadership strategy go hand in hand. In fact, public relations is a key way to carve out your strategy and attain thought leadership status within your industry. Let’s now look at thought leadership and see how you can better position your strategy to reach your goals. What is Thought Leadership?

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. Zoom launches events marketplace. The video-conferencing platform announced a new service, called “OnZoom,” that enables paid users to both host and sell virtual events. Introducing OnZoom – Zoom's new immersive experience and event marketplace.

Report: 85 percent of marketers say events are crucial to their strategies

PR Daily

A Bizzabo survey reveals that more organizations are planning to attend, sponsor and/or host events over the next year, allocating budget dollars and focusing on proving ROI. Content marketing is still a hot trend, but in-person events are capturing marketers’ attention—and budgets. Marketers’ event goals. Thirty percent of marketers say their primary reason to organize events is to increase lead generation and sales.

Report 100

5 reasons health care comms leaders should apply for this exclusive event

PR Daily

Solve problems, discuss challenges and network with your experienced peers at Ragan’s Health Care Communications Leadership Roundtable in St Louis. We’re accepting applications for our Health Care Communications Leadership Roundtable. Networking events allow you to mix and mingle with your peers and industry leaders. The post 5 reasons health care comms leaders should apply for this exclusive event appeared first on PR Daily.

Hotels 105

Thought Leadership Didn’t Kill the Management Guru. The Internet Did.

Cision

But there’s another cause, in The Economist’s view: “Perhaps the biggest enemy of guru renewal is the development of a ‘thought leadership’ industry.” True thought leadership, however, requires “access to some original resource or data that is not available anywhere else, that is proprietary. Thought leadership is not about rehashing someone else’s ideas.

Why you should target potential clients at a Ragan event

PR Daily

The Ragan event audience is a targeted market. Check out the Ragan event lineup, and let us know you’re interested. 2017 Leadership & Executive Communications Conference. Ragan conferences attract nearly 2,500 attendees each year to the headquarters of top organizations such as Microsoft, Facebook, Disney, Coca-Cola, Con Edison and many others. But why do vendors, agencies and consultants want to be there?

How to include far-flung and off-shift staff in company events

PR Daily

Employee events can build engagement and signal a shift in culture. You might hold such events for the rollout of a leadership vision, a company transformation or an employer brand launch. After all, how can you create an event for one person? Here are three tips to expanding your reach when planning an employee event: 1. Scale the event materials by location. Instead of a two-hour event, make it a daylong affair.

5 Leadership Lessons From Top Women Executives at the NFL, Google and Mr. Cooper

PRSay

As Cho pointed out, oftentimes, leadership roles aren’t published, and those conversations most frequently happen within their own affinity groups, which is partly why the data around women in leadership are rather dismal. If there are events and activities, be there. Diversity Diversity in Public Relations leadershipOn Aug.

8 ways to make your Facebook Live event a success

PR Daily

Planning a Facebook Live event for your executive? Still, even a spontaneous-looking live event will probably be more successful if it's well-planned and targeted. Understand your target audience," says Dave Magnia, director of broadcast event and production solutions at Wal-Mart. Here are a few tips for successfully hosting your Facebook Live event: 1. If you take too much time during your live event, your audience may lose interest," he says.

The four Ps of public relations leadership

PR Conversations

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. The four Ps of public relations leadership. Then I realised, the four Ps were exactly what I’ve been rattling on about as my thinking on leadership in public relations has developed.