Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc.,

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64

B2B Creativity Film Trade Shows 64

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. What are some books you’ve read recently?

Local 52

Local Case Study Nonprofit Healthcare 52

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Image: Got Credit , Claudia Zimmer ( Creative Commons ).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

Writing 83

Writing Google Blogging Exercises 83

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. First of all – the book gives a full picture of the dramatic changes in one of the most important businesses these days in the world – Public Relations.

Local 52

Local Writing Social Media Interviews 52

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. There are many reasons executives might say too much during an interview.

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Media Training Media Training Interviews 120

Contently - Strategy

JULY 22, 2021

Today, Traveler spans 87 local editions across the globe. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. . ” Local travel for a global audience.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. Take a look….

Print 60

Print Media Travel Wireless 60

ImPRessions - Crenshaw Communications

MAY 3, 2017

Consider panels, webinars, guest-teaching at local schools and more. For events or capturing the CEO in an interview, try VSCO for professional editing and filters for IoS and Android. A good friend and media colleague, Paula Rizzo, has written an entire book on the subject. Embrace technology and look for new tools.

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Writing Education Pinterest Creativity 149

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? Toth, among others.

Government 103

Government Education Print Ethics 103

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Along the way she has published three books and created a vibrant community. I caught up with some of the contributors to talk about the future of our profession.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Host a podcast or YouTube series featuring interviews with industry experts. Partner with a local influencer to promote your business on social media.

Strategy 52

Strategy Customer Service Airlines Hotels 52

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future.

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Books are one thing. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. A5: It was when I worked remotely for a publishing company. All day long. Real life is another.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. While I have great respect for these two organizations, they are not local to my search.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

PR Conversations

JULY 17, 2014

That, and because I can indulge my need for creative expression. He has a knack of making me laugh out loud, which I don’t normally do with humorous books. Helen’s been self-employed for most of her 20 or so years in PR, with a brief in-house stint in local government. What is your idea of PR nirvana? Bill Bryson. The Internet.

Real Estate 71

Real Estate Local Government Internal 71

ImPRessions - Crenshaw Communications

MAY 20, 2020

Once ‘matched’ a chat will open and you can work together to set up that interview. Never worry about being double booked again! . Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work. It works the other way around as well, for PR pros looking for journalists. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours.

Media 120

Media Television Pharmaceuticals Radio 120

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

DECEMBER 13, 2010

It seems some of our local media can’t even do that. Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? It’s almost as if they’re waiting, just waiting for something to go wrong. Bah, humbug.

Media 89

Media Facebook Twitter Film 89

Journalistics

NOVEMBER 20, 2014

That’s nothing short of awesome in my book. When a potential employee comes in and shows me his/her Tumblr, YouTube Channel, Vine account, or Twitter account with a long history and creative content, I hire them on the spot. She told me I should consider being a mechanic – perhaps taking an apprenticeship at a local garage.

Journalism 52

Journalism Sports Writing Meeting 52

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Beyond PR

JULY 26, 2016

Drill down even further – take tv and radio as an example – and you’ll find a mix of local and national shows, cable news, podcasts, streaming tv, public radio, online/social-only video, and much more. When recording and broadcasting satellite media tours, the studio is typically booked for a half day.

Strategy 40

Strategy Media Radio How To 40

Victorious PR

FEBRUARY 22, 2023

If you sign up for our membership today, with the discount I mentioned earlier, Your team will get access to our SECRET industry black book of contacts! In short, if you want to get straight to the point and start getting your story recognized by the world THIS WEEK, you can go ahead and book a one-on-one call with our team.

Publicity 52

Publicity Video Pitching Google 52

Beyond PR

AUGUST 23, 2016

Over the course of a single morning, your spokesperson can conduct interviews all across the nation, maximizing exposure.”. When putting together a media advisory, we put ourselves into a producer’s shoes and try to get as creative as possible!”. Timing is everything!

Marketing 40

Marketing Media Radio Local 40

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I’ve gotten interviews, side projects, jobs, made lifelong friends and gained insight I never knew I needed because of networking.

Meeting 0

Meeting Social Media Employee Pinterest 0

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself. This is a question I am often asked.

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Google Data Government Social Media 119

PR Conversations

MAY 9, 2017

I’m not sure I’ve been influenced by any work of fiction overtly, but there is a line in the book Primary Colors , by Joe Klein, that struck me. I just finished Wab Kinew’s The Reason You Walk and loved his book. Aside from the talent to play an instrument, I dream of having more abilities that are creative.

Energy 53

Energy Measurement Internal International 53

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. Media Relations - Is your e-book authored by an expert? You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

DECEMBER 9, 2010

Instead of taking 7 hours, it took 3 hours to shoot because we had remembered every locale and shot. Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? And of course, it worked.

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Video Facebook Twitter Viral 87

ZudePR

MAY 31, 2015

Author of 27 Blogging from Paradise books. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England.

Film 40

Film Creativity Newspapers Internal 40

PR Conversations

APRIL 21, 2016

In her book, Our Turn , Kirstine Stewart writes, “Good communication practices that are successful are built on mutual respect and a commitment to strive to meet each other’s goals. As Kirstene Stewart states, “Homogeneity is a creativity killer.” I would suggest not just for employees, but also for communication teams.

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