Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. Q: Sales and marketing have become increasingly intertwined in the past few years. If marketing put more effort into an Account-Based Sales and Marketing approach, those same strategies could be modeled to develop leads.

Interviews 65

Interviews B2B Measurement Blogging 65

ImPRessions - Crenshaw Communications

MAY 20, 2020

Once ‘matched’ a chat will open and you can work together to set up that interview. Never worry about being double booked again! . For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Credibility: Why Content Marketing also needs PR .

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

Content Marketing 60

Content Marketing Marketing Television Film 60

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

FEBRUARY 2, 2016

It’s fitting then, and perhaps quite timely, social and otherwise, that mindfulness is extending itself to social media marketing. Janet Fouts has recently published a new book – Mindful Social Marketing: How Authenticity and Generosity are Transforming Marketing – and provided me with a copy at no cost for review.

Social Media 60

Social Media Marketing Media Employee 60

Sword and the Script

OCTOBER 20, 2020

What books do you recommend? If you enjoyed this post, you might also like : Why Content Marketing and Public Relations Need Each Other Image credit: Photo by bady abbas on Unsplash The post 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm appeared first on Sword and the Script.

Resources 121

Resources Publicity Reddit Interviews 121

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Don’t silo these content opportunities, either. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JUNE 26, 2018

It was cumbersome…but a vast improvement from books-on-tape. In turn, this has opened what is perhaps the final market for attention: my hypothesis is that podcasts are different because the listening audience truly pays attention. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.”

Marketing 86

Marketing B2B Interviews Content Marketing 86

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 115

B2B Marketing How To Survey 115

Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Agreeing to an interview and then becoming a no-show. What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #2: You can finally say you wrote the book on the subject. Don’t allow the prospect of writing an book to overwhelm you. Click Here. Start Here. You send plenty of emails.

eBook 219

eBook How To Writing Community 219

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver.

Case Study 131

Case Study Study Brand Branding 131

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

Polaris

NOVEMBER 25, 2014

Interview some of the people who weren’t so happy with your product or service to get a 360-degree perspective. To be successful in its marketing, Potter must connect with each group in ways that are relevant to that group. Betty, the book-keeper. Potter’s book-keeper persona is Betty. Content Marketing'

B2C 242

B2C Strategy B2B Marketing 242

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Sword and the Script

OCTOBER 3, 2020

Platforms that host these events could parlay the limelight into some intriguing new technology ideas – as Sharat Sharan of ON24 shared with Kim Davis for an interview in Marketing Land. Think conversions: “ON24 tracks what Sharan calls ‘the digital body-language’ of event attendees, which can then be converted into actionable data.”

Trade Shows 108

Trade Shows B2B Marketing Conference 108

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Tom Pick | Webbiquity LLC.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. You’d be surprised how many best-selling books were ghostwritten.

Writing 217

Writing Content Marketing Blogging Meeting 217

Contently - Strategy

JULY 21, 2021

I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. Interviews are one of the best ways to get to know your audience. Interviews are one of the best ways to get to know your audience.

How To 145

How To Creativity Storytelling Writing 145

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. For an event, we might look at doing an author interview or a list of books that relate to the event.

Community 120

Community Mobile Blogging Publicity 120

Polaris

DECEMBER 4, 2014

If you don’t have time to read the book, check out her TED Talk—it’s almost as good. In her TED Talk, Cuddy shares a powerful method for boosting your confidence just before an important presentation, job interview or business meeting. Content Marketing' and shows us how much we lose by doing so. Find TED here.

Marketing 220

Marketing Content Marketing Agency Storytelling 220

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Deirdre Breakenridge

MAY 23, 2017

I’ve “covered” book releases, product launches, and restaurant openings. Interview each other or trade posts. You get an SEO boost, exposure to a brand new audience, and two pieces of content for the price of one. and name.kitchen, where she does media relations, content marketing, and social media.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Burrelles Fresh Ideas

JUNE 27, 2023

Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests. This should probably go unsaid by now, but many journalists and readers access news content on their smartphones or tablets. Mobile-friendly Formatting : Optimize your press release for mobile devices.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Content marketing (including PR) that impacts the bottom line (for B2B companies). Email or call discuss?

Interviews 28

Interviews B2B Blogging Real Estate 28

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Polaris

MARCH 6, 2015

In this book, Snow identifies 9 principles to help explain how some of today’s most successful innovators—comedians, business people, designers, inventors, athletes and more—are able to use less effort to achieve much more. The one criticism I have of the book is that the ideas aren’t really new: Find a valuable mentor.

Airlines 100

Airlines Viral Sports Ethics 100

MaccaPR

OCTOBER 26, 2015

A former Edelman PR executive published a 300-page book. But, as that great marketing communicator Bob Dylan sang, “things have changed.”. In other words, marketers will have to create a well-rounded media ecosystem for their brands.”. Its title: “Trust Me, PR Is Dead.”. Play ball! “In

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

MaccaPR

JUNE 3, 2014

What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based With more than 20 years of marketing experience, she’s now focused exclusively on the new art and science of inbound marketing at Deluxe Corp. based Deluxe Corp.?

Marketing 91

Marketing Small Business Interviews Internal 91