OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design.

Pitching 63

Pitching Consumer How To Meeting 63

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Book and author events at bookstores or trendy restaurants are a dime a dozen. Kudos all around.

Brand 136

Brand Branding Local Hotels 136

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. What are some of the differences in building a communications strategy on a national level compared to a local level?

Communications 253

Communications Data Local Survey 253

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Readers here know that it’s a pet topic of mine, and I eagerly replied. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. has a total of 3,929. What is the cost of enrollment?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. has a total of 3,929. What is the cost of enrollment?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. has a total of 3,929. What is the cost of enrollment?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Deirdre Breakenridge

JULY 18, 2018

First, if you consider yourself a modern communicator, then you’re ready to (1) navigate media and build relationships through new channels, (2) you understand the shifts in consumer preferences and behavior by analyzing data, and (3) you’re continuously evolving with technology. “H” is Heart.

Communications 196

Communications Storytelling Groups Community 196

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. The brand’s book publishing and filmmaking arms help convey its position on environmental issues that are also important to stakeholders and customers.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Flack's Revenge

MARCH 30, 2020

There is no precedent, no play book to trot out. My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). What should we say to customers, and the market? But this time is different.

Crisis 199

Crisis Pitching Airlines Technology 199

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations. Connect with Tony on Twitter @tonytie.

Hotels 198

Hotels Mobile Travel Automotive 198

PR 20/20

APRIL 14, 2020

Today, it’s a must-have investment for data-driven decision making that needs to be updated continuously to meet the changing needs of consumers. HubSpot offers thousands of pre-built themes, or you can enlist your developer to build custom themes in local environments. CMS Hub Professional also includes: SEO recommendations.

Enterprise 115

Enterprise Web Software SEO 115

Solo PR Pro

APRIL 13, 2021

Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “ Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”. In his book, Jason breaks down the four main purposes of using influencer marketing to boost a campaign: Word of mouth.

Marketing 89

Marketing Employee Local Community 89

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. As cited by recent Nieman Lab research published in PR Daily , headlines matter more when readers consume more content.

SEO 120

SEO Creativity Mobile Journalism 120

Victorious PR

DECEMBER 28, 2022

More people are consuming content. If you would like to learn more about PR and why you should start taking action NOW, book a call with us today! Though you may not realize it just yet, PR is a quick way to boost your business awareness over the next few months, while everyone else is strategizing for what they will do on January 1.

Real Estate 52

Real Estate Brand Branding Healthcare 52

5W PR

FEBRUARY 22, 2023

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. In the case of a digital book, you can make the first chapter available for free. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

DECEMBER 5, 2017

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. If there’s any doubt, kids do have a dramatic influence on consumer spending.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. Another two in five consumers have been influenced by social media when it comes to picking a destination.

Travel 40

Travel Tourism Airlines Hotels 40

Victorious PR

FEBRUARY 4, 2023

Your Audience is Always Listening How your brand is perceived is how a consumer will trust and buy into you. When a brand has networked enough credibility in the media, and for the public to consume, they will see an overall increase in trust and success for their business. Victorious PR is here to help; book a call with us today!

Reputation 52

Reputation Publicity Real Estate Social Media 52

Cision

JULY 10, 2015

You know the person they’re talking about or have at least heard local stories about him. Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! They’re the ones that will capture attention, be immediately recognizable, and continually surprise and delight your consumers. Go for Contrast. Choose Your Voice.

Video 120

Video Storytelling Local Creativity 120

Bianchi Biz Blog

MAY 3, 2021

I want a story that makes sense to the consumer, that shows them how their minivan is going to make the crazy of family life easier or how the four-wheel-drive on their SUV is going to help them make the most out of off-roading. I want a story that lets me relate a car to the consumer who might buy it. If I am not reporting, I am….

Automotive 86

Automotive Meeting Media Pitching 86

5W PR

DECEMBER 18, 2019

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. In the case of a digital book, you can make the first chapter available for free. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 133

Strategy Marketing Trade Shows Video 133

5W PR

DECEMBER 30, 2021

Nonprofits can also target college students to champion their causes.For instance, students can book local artists for events as promotion for a brand that sells art supplies. 3) Promoting civic involvement – College students are keen to immerse themselves in causes and community service.

Marketing 60

Marketing Nonprofit Small Business Local 60

Cision

AUGUST 24, 2016

Then, out of the blue, the agency principal called and said he had a friend on the board of directors of a company whose CEO had been “caught cooking the books.” I started working for them the day the news became a front page local story and a national business story. He asked if I would talk to the board and help them.

Social Media 120

Social Media Reputation Crisis Media Training 120

Contently - Strategy

JULY 22, 2021

Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip. “We know that more and more people are consuming podcasts.”

Travel 58

Travel Hotels Storytelling Content Marketing 58

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Brett : How about those travelers that are looking for something local? . The Stay Pass provides a change of scenery for your workday, and you can add on an extra night to relax.

Travel 109

Travel Data Industry Hotels 109

Barokas

FEBRUARY 3, 2020

Maybe this year you should visit, not stay… and book a hotel with HotelTonight.”. Last year on National Donut Day, Daylight Donuts, Regal Bakery, and 7-Eleven partnered with The Salvation Army Hawaiian & Pacific Islands to donate proceeds from sales to local Salvation Army Corps. Capture Your Audience.

Viral 78

Viral Transportation Hotels Travel 78

PR Fuel

JUNE 11, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast!

How To 98

How To Newspapers Analytics SEO 98

Lauri Pehar Borsh

MARCH 26, 2014

Presidential election by sociologists Paul Lazarsfeld and Elihu Katz revealed that voters were more inclined to listen to the opinions of local leaders and political commentators than speeches made by the candidates themselves. Movies that get good reviews tend to sell more tickets than those with bad ones. Read the White Paper >> here.

Marketing 83

Marketing Retail Social Media Software 83

Cision

AUGUST 4, 2016

From local community events to global campaigns, we should use our communication skills to benefit not only our business, but also to improve the human condition. We truly can run the world without consuming the earth. Book a media tour or deskside briefing and visit the journalists personally. Rapid Fire Round.

Pitching 0

Pitching Energy Media Relations Social Media 0

Practical Law Construction

DECEMBER 1, 2021

of the 1999 Red Book provides that: “The Contractor shall take all reasonable steps to protect the environment (both on and off the Site) …” The Contractor’s obligation to protect the environment under the 2017 suite of contracts is strengthened from “reasonable” to “necessary” Under sub-clause 2.3

Construction 52

Construction Engineering Community Resources 52

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. For a local business, the locations choices are critical. Here’s why. It fuels my focus. It’s critical to marketing success.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. For a local business, the locations choices are critical. Here’s why. It fuels my focus. It’s critical to marketing success.

Facebook 100

Facebook Banking Retail Local 100