Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024.

Pitching 94

Pitching Print Measurement Report 94

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

JANUARY 12, 2021

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. Press release pricing. PR Newswire: U.S.

Financial 88

Financial Video Survey Google 88

5W PR

AUGUST 30, 2021

Sometimes, it doesn’t matter how much time and effort is put into developing great marketing strategies when the core elements don’t work. Not everyone is well-versed in the marketing industry, which is why business owners that don’t have the expertise can easily find someone who does and work with them. Web Design.

Brand 88

Brand Branding Engineering Web 88

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Typically, these are softball pieces that in many ways serve the interests of my peers in PR. >>> More than a proactive PR partner: an extension of your team.

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Doctor Spin

FEBRUARY 14, 2024

Public relations (PR) and marketing are closely related, but few know the differences. In this blog post, let’s look at the differences between public relations and marketing. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

APRIL 10, 2018

A couple weeks ago a client was locked out of their press release service. The story earned coverage and it deserved it because it was a good story. The story earned coverage and it deserved it because it was a good story. Yet, that coverage was earned without paid press release distribution provided by a vendor.

Engineering 71

Engineering Content Marketing Analysis B2B 71

Presspage

JUNE 29, 2022

And yes, even your corporate comms and PR. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. But it’s still a workflow.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

And yes, even your corporate comms and PR. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. But it’s still a workflow.

Software 78

Software Corporate System Data 78

Cision

MAY 21, 2015

Over the past 11 or so years in the communication industry, I’ve observed what works and what doesn’t as a press trip coordinator and attendee and as a press release writer and recipient. Here are some brief observations on what’s changed, what we’re doing well and what still needs fine-tuning. Press Trips & FAMs.

Hotels 120

Hotels Tourism Travel Pinterest 120

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Securing coverage for your company during the constant barrage of current events isn’t impossible, but it does require a heightened level of self-awareness. Of course, what matters is relative.

Pitching 91

Pitching How To Guidelines Agency 91

PR Fuel

JULY 12, 2020

In the age of social media, you might not have ever considered just how valuable something like an online press release can be. Here’s what you should know about online press releases, how to use them, and why a distribution service is valuable. Press Release Distribution Is Invaluable to Your Brand.

SEO 64

SEO Engineering Web eBook 64

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. I was also aware that my success in the new role would depend even more on my colleagues.

Software 151

Software How To SEO System 151

PR Fuel

OCTOBER 2, 2018

I’ve written about press release errors to avoid – below are more PR failures that are all too common : 3 Times When You Shouldn’t Write a Press Release. I want to talk about not writing press releases. There are three times I can think of when publishing a press release is a bad idea.

Writing 45

Writing SEO Report Blogging 45

ISEBOX

JULY 29, 2015

A PR team has a significant amount of responsibility as far as preparation of press materials, kits and other forms of content. At the same time, the media relations concepts from “back in the day” are still very present. Plus, there’s no doubt that public relations has gone through a considerable transformation in recent years.

Media Relations 70

Media Relations Media Financial Reputation 70

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure.

Measurement 49

Measurement Analytics Google Agency 49

Shift Communications

APRIL 6, 2016

Published by Tech in Asia and authored by Onboardly director of public relations Crystal Richard, the piece is titled “ How the role of PR has gone from being a distributor to a connector.”. You might be hustling non-stop and bringing in killer coverage – but it doesn’t matter because the New York Times still hasn’t given you the time of day.

Report 60

Report Pitching Creativity Trends 60

Prohibition

DECEMBER 9, 2021

This means that things can quickly be picked up by the press and seen by millions of people before you have a chance to get it under wraps – which is why it is more essential than ever that you are prepared for a PR crisis. How to prepare and fix a PR crisis. This is where effective PR crisis management comes in.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Press kit used to mean kits meant exclusively for print outlets and technically it still does. We know how influential great media coverage can be.

Media 120

Media Television Video Print 120

Sword and the Script

JULY 31, 2018

Still, it takes time to build an audience. Yet it is happening, and there’s another example: FiscalNote is a five-year-old startup, that’s raised $50 million in funding to date according to its press kit, and just announced its intent to acquire CQ Roll Call from The Economist Group. So, what if you could buy an audience?

Publicity 60

Publicity Software Government Content Marketing 60

PR Fuel

AUGUST 7, 2018

Want to get journalists inquiries and responses with your press release? Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. You sit down to rush through your press release. Craft a great headline. Edit , edit, edit.

Writing 40

Writing How To Report Comparison 40

Beyond PR

MAY 4, 2017

” In PR and communications, we’ve faced a familiar challenge for quite some time. Sometimes, we do the usual: send a few press releases, do some media outreach, pat ourselves on the back and do it again tomorrow. We do the same thing, and yield the same thing – yet wonder why we don’t earn more budget or praise.

Communications 61

Communications Hotels Technology Tools 61

NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. Paul Quigley, CEO & Co-founder, NewsWhip. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. Bryan Pedersen: Yeah, sure.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be a) Many community newspapers going away and hopefully still being available in some kind of online format. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. People, to my utter amazement, still spend money on these things.

Blogging 73

Blogging Twitter Facebook Measurement 73

Buzzstream

FEBRUARY 15, 2024

A user clicks into our blog home and then the featured quality links post. Displays E-E-A-T Practices and Helpful Content While Google has insisted that E-E-A-T isn’t a ranking signal , the concept behind a website that displays expertise, experience, authority, and trust will still indirectly impact user engagement, affecting rankings.

How To 71

How To SEO Google Examples 71

Burrelles Fresh Ideas

JUNE 27, 2023

 People have been claiming the press release is dead or dying for as long as I can remember. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Knowing social media.

Publicity 90

Publicity How To Course Facebook 90

The Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. That’s something PR practitioners should be able to grasp quite easily.

Google 113

Google Guidelines Web B2C 113

Victorious PR

FEBRUARY 22, 2023

I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. Hint: Word of mouth, IS PR. Victorious PR has produced results like Bao Le, who was featured on Yahoo Finance where he shared his story about how he got to be where he is today with his business! And your team can do this for YOU.

Publicity 52

Publicity Video Pitching Google 52

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. And suddenly we’re in Q4 of 2020.

Software 175

Software SEO Company Tools 175

PR Fuel

JULY 10, 2018

Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: No Guiding PR Strategy – This point is first for a reason. All these other mistakes can be forgiven and forgotten, but floundering around without a PR strategy will get you nowhere.

Local 40

Local Newspapers Writing Pitching 40

Prohibition

OCTOBER 13, 2023

Here’s some recent PR that has caught ours, and the UK media’s, attention… Shrek’s Swamp AirBnb in the Scottish Highlands WHAT ARE YOU DOING IN MY SWAMP? Apparently, press love this too as this campaign picked up some great national coverage. Brilliant work!

B2B 62

B2B B2C Instagram Construction 62

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. What Does PR Stand For?

Publicity 64

Publicity Small Business Advertising Advertising 64

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

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Pitching Facebook Interviews Twitter 111