Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post.

Blogging 52

Blogging Marketing Pinterest SEO 52

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. The result?

Brand 74

Brand Branding Instagram Fashion 74

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Often a company leader has the kernel of an interesting idea, but can’t quite articulate it in a way that’s meaningful. This is where the savvy PR team comes in. Or it can be a complete overhaul. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

APRIL 29, 2016

John Stevens is a marketing consultant, hosting expert and the CEO at Hosting Facts. When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. Public perception of your brand matters. Boost Likeability With the Mere-Exposure Effect.

Publicity 120

Publicity Mobile Ethics Social Media 120

Critical Mention

JANUARY 8, 2019

A lot of businesses are still under the impression that PR is as simple as sending press releases. In an extremely competitive market with so many ways to communicate, developing a unique PR strategy is no easy task. We have outlined seven ways to create a unique PR strategy that will help you stand out from the crowd!

Strategy 72

Strategy Pitching Measurement LinkedIn 72

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Barokas

JANUARY 19, 2018

However, while Facebook and Instagram have been revolutionary marketing tools for brands, it seems like they both want to get back to their roots, shifting the focus of their feeds away from brands with new algorithm changes. But, don’t fret – your page can take advantage of the personal touch. Nix the Click-Bait.

Instagram 84

Instagram Facebook How To Travel 84

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I Jason Brown , Founder/Principal, PublicCity PR. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

Rock the Status Quo

APRIL 11, 2015

I fired a brand new client last night. Thinking through and understanding exactly what happened can give you the street-smarts to prevent it from happening again. He hired me to handle his online digital presence, starting with organic SEO for his website to boost visibility and website traffic. So what happened?

SEO 100

SEO Marketing Small Business Google 100

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

DECEMBER 19, 2010

Delegating email with Gmail , from Duct Tape Marketing. The effect of brand building on search traffic , from PPC Blog. 3 street selling tactics that boosted my email subscribers over 100%, from The Smart Passive Income Blog. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 pts Settings.

SEO 42

SEO Measurement Tourism Analytics 42

5W PR

OCTOBER 22, 2018

One thing that remains the same, however, is a dedication to empowering women and girls the world over using the PR toolkit. The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing. Client: Mattel.

Engineering 22

Engineering Education Retail YouTube 22

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. You should know that IG allows around 30 per post and that you can delete them from the post and put new ones in immediately one time. However, don’t use all 30. Stick with about 3-5 at most per time.

Instagram 158

Instagram Publicity How To Social Media 158

Waxing UnLyrical

SEPTEMBER 30, 2010

You can view his collaborations and covers on his other channel. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Great point about personal branding. pts Settings.

YouTube 54

YouTube Video Measurement Print 54

Solo PR Pro

MARCH 16, 2021

Kami Watson Huyse, APR is an author, award winner and the founder and CEO of digital marketing and public relations agency Zoetica Media. Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. Just get started: 4 tips for solo PR pros ready for the next step.

How To 97

How To Social Media Community eBook 97

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. This can be found from the smallest agencies to the largest corporations. This can be found from the smallest agencies to the largest corporations. The traditional agency model is failing.

Sports 245

Sports Agency Industry Creativity 245

Presspage

FEBRUARY 1, 2019

It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured. There are many different KPIs used including AVE, total reach and impressions to measure the overall potential of PR strategies.

Analytics 154

Analytics Google Measurement Data 154

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Now the questions include: What can I do to manage and enhance the reputation of my company? How can we improve our search rankings? How can we improve our search rankings?

Analysis 95

Analysis Infographics Internal International 95

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Scandal and controversy increase click-throughs, boost ratings and sell papers, so a feel-good story may not get the attention it deserves. Watch Your Language.

Journalism 68

Journalism Strategy Brand Branding 68

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. It’s clear that thinking outside the box in PR is a requirement for today’s PR professionals who want to stay competitive.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

MARCH 5, 2019

Influencer marketing has been around a while , but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 1) What departments are managing influencer marketing? Communications: 16%.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Tips for audience development: Execute.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. For example, brands from Under Armour and Kraft Foods to Funjet Vacations are working with bloggers to produce branded (read: paid) content.

Consumer 48

Consumer Infographics SEO Blogging 48

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. This can be found from the smallest agencies to the largest corporations. Together we can recognize and celebrate some of the wonderful and successful women in public relations.

Sports 81

Sports Agency Industry Creativity 81

Waxing UnLyrical

APRIL 18, 2016

In today’s marketing environment, word of mouth is worth its weight in gold. Why: “The power behind UGC is that it’s being shared by a known peer, who isn’t being paid by the brand,” writes Kimberlee Morrison as she shares an infographic that includes a “list of user-generated content land mines to watch out for.”

Infographics 40

Infographics Analytics eBook Banking 40

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When big things are happening at your organization, it makes the PR roadmap fairly clear. Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . It can be an excellent way to generate visibility in between announcements. But what if you have no news?

How To 334

How To Media Healthcare Survey 334

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Besides the wealth of knowledge it can provide us on a daily basis, we can also use it to reach our audiences: 67 percent of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compare to 6 percent of TV or radio listeners.

Social Media 120

Social Media Marketing Pinterest Media 120

Rock the Status Quo

SEPTEMBER 23, 2015

Experts are now available with the click of a mouse and five seconds of social media searching, and Google happily delivers free education on any topic we can possibly conceive of. It’s going to be fantastic and I can’t wait. Market the hell out of your event. Personal branding? Building a brand?

Twitter 100

Twitter Social Media Resources Google 100

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. Marketing predictions.

Marketing 167

Marketing Employee Content Marketing Training 167