The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. It is always the right time to do PR.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. That said: Why is digital PR important to your brand in 2021? So how will Digital PR help your brand in 2021?

Digital PR 88

Digital PR Brand Branding Engineering 88

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts. Now is the perfect time to begin.

Community 206

Community Nonprofit Conference Social Media 206

Contently - Strategy

JANUARY 26, 2023

Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Buzzstream

APRIL 4, 2024

However, the list ends abruptly at around 30 results. You’ll also receive a handy email report that breaks down the results in several ways, including anchor text, whether there’s a nofollow tag, etc. Luckily, there are digital pr tools for alerts. For Result Type, you can choose Twitter, Blog, News, and Discussion.

Digital PR 62

Digital PR How To Media Google 62

Stern + Associates

MARCH 31, 2023

When it comes to successful PR and social media strategies, it’s really easy to get caught up in the day to day loop of trends, breaking news, and how to make your company seem really great online. Advocacy drives results in many directions Take LinkedIn for starters.

Social Media 67

Social Media Brand Branding Media 67

Cision

JULY 25, 2017

While backlinks are a great signal for SEO, it takes a lot of time to earn them. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Try leveraging the power of earned media. Targeting the Right Media Earns Quality Backlinks.

Strategy 257

Strategy How To SEO Engineering 257

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? I started out in book PR in Los Angeles.

Communications 253

Communications Data Local Survey 253

Prohibition

MARCH 21, 2024

The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently. Social media analysis and trend identification is an important aspect to any social media strategy. Drop us an email: hello@prohibitionpr.co.uk

Social Media 62

Social Media Trends Analysis Media 62

Sword and the Script

JUNE 15, 2021

More than a proactive partner: an extension of your marketing and PR team. It’s great for that purpose, but it also motivates AEs to be gatekeepers and guard access. As a result, B2B marketing writers turn to analytics and social media to inform their writing. For example, just 50% talk to sales or customer support.

Survey 117

Survey B2B Marketing Interviews 117

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ).

Media Relations 173

Media Relations Media Pitching Survey 173

Cision

NOVEMBER 23, 2015

But how can PR professionals catch reporters’ attention when social media makes it easy for anyone, anywhere to reach out with a story lead? For example, Ian suggests leveraging the 77 percent of American journalists who blog. These little social signals can yield big outside results,” he says. .

Social Media 120

Social Media Media Pitching Media Training 120

Barokas

SEPTEMBER 12, 2019

Who knew that last night’s take out containers could inspire a blog post? . Still, teams are under pressure to produce new long and short form content at rapid fire to support PR, branding, lead generation, thought leadership, sales support and market domination. Focus on channels, topics and campaigns that are producing results.

Strategy 84

Strategy Case Study Energy Banking 84

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

PR Fuel

AUGUST 26, 2021

It’s not enough to start blogging, though. For example, you can share your press release on: Your company website blog. Print publications and blogs. You can leverage that existing credibility to build your own. They could decide to try your product or service as a result. Industry-specific publications.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. A great way to start is to brainstorm ways to measure up to your competition. Leverage Multiple Media Channels.

Strategy 75

Strategy Media Analytics Radio 75

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google.

Trends 142

Trends Industry Wikipedia How To 142

Onclusive

MAY 18, 2017

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150

5W PR

JUNE 27, 2022

PR Strategy for Ad Tech Companies. Many companies these days already know that I need to be following very specific trade publications to be able to stay on top of the latest developments that can help generate better results.

Company 88

Company Strategy Publicity Advertising 88

The Resolution Blog

JULY 9, 2018

that’s great. But what if you could double the amount of people that see the great review? Can it be turned into a blog? Anna Hardman, Head of Consumer, Bottle PR As Anna explains, amplifying coverage is often forgotten, yet is a strategy that can dramatically increase the impact of your work. brilliant?—?that’s

Retail 168

Retail Internal International Twitter 168

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications Synonyms Contrary to popular belief, “communication” and “communications” aren’t interchangeable. Merriam-Webster suggests the following 25 synonyms for communications: 1 Thesaurus results for COMMUNICATIONS. Please support my PR blog by sharing it with other communication professionals.

Communications 52

Communications eBook System Corporate 52

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. This also works in deal negotiation: you leak the idea that you’re up for sale as means to gain leverage in pricing the transaction. Did you know?

Company 150

Company Tools Technology Software 150

Buzzstream

JULY 7, 2021

Apple, implement Google search operators to help narrow down your results. Apple” + “Steve Jobs”: this will return results that mention Apple and Steve Jobs. Apple” or “Steve Jobs”: this will return results that mention Apple or Steve Jobs. It’s also a fairly easy ask as a result. Strategy #5 Thought Leadership.

Case Study 113

Case Study Study Strategy Leadership 113

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. By the same token, there are some PR client-agency “rules of engagement” that can be chucked on occasion. Then be prepared to break some rules.

Skype 136

Skype Conference Agency Product Launch 136

Victorious PR

OCTOBER 18, 2022

In today’s ever-growing cryptocurrency and blockchain landscape, public relations (PR) is vital for numerous reasons, but the one that stands out is to keep investors updated. A savvy PR professional will be able to pitch journalists in a way that the crypto community wants to read it. That is important. Thought-Leadership.

Real Estate 52

Real Estate Community Social Media Leadership 52

ImPRessions - Crenshaw Communications

MAY 4, 2017

This piece on emerging technologies written for a supply chain trade is a great example. Newsjacking is great for a byline, but only if you can get something written and published before the story reaches its expiration date, which happens quickly in the 24/7 news cycle. T his piece written for a 3D printing company , does just that.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 93% of sales reps say they leverage their company’s media coverage in communications with prospects.” a) Results may vary.

Study 139

Study Media Relations Media Measurement 139

5W PR

APRIL 8, 2021

It was because of these platforms that great pop culture moments have been created, and even political revolutions have started by people getting together on them. Stephanie Burke of Highwire PR explains the reason for the five W’s in the first paragraph is: “Most people’s attention spans are incredibly short. Newsworthy.

Engineering 128

Engineering Writing Social Media Tools 128

Landis PR

MAY 1, 2023

While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise. Prompts Daily is an excellent resource for leveraging AI prompts for almost any use case. You’re welcome!

Tools 52

Tools Marketing Writing Resources 52

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. Package up this data along with earnings results and your pitch will practically write itself.

Pitching 83

Pitching Product Launch Data Measurement 83

Beyond PR

FEBRUARY 27, 2018

Each influencer type requires a different strategy to leverage, so keep that in mind. How to Leverage: Make it easy for customers to review your products, and encourage them to do so after purchase. How to Leverage: Identify the celebrities that your audience migrates toward, then see how you can work together.

Consumer 65

Consumer Corporate Employee Social Media 65

Shift Communications

NOVEMBER 10, 2016

From a PR perspective, rising above this noise with a small team takes an integrated communications strategy with lots of advanced planning, prioritization and a data-driven approach. Ensure all assets for your owned properties – blog, website, app store copy/approval, Google Analytics and goals , etc. – So where do you start?

Healthcare 144

Healthcare How To Analytics Mobile 144

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. New hires, expansions and mergers.

Pitching 139

Pitching Report Writing Energy 139

ImPRessions - Crenshaw Communications

APRIL 27, 2017

The audit’s results can inform tactics for attaining visibility, engaging visitors and growing followers. Commenting on blogs helps define your brand, and when done well, attract visitors to your site. Tales of adversity along a journey also make for great content, because everyone can identify. Set content goals.

Brand 149

Brand Branding Healthcare B2C 149

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field. your spotlight.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Bianchi Biz Blog

APRIL 13, 2023

Step 2: Finalists Announced Prior to the Finalists being named publicly via email and in a print edition of Automotive News, the point person listed on the nomination form will be contacted via email with the result of the initial evaluation. Be sure to check back for the final PACE Award blog where we share best practices and key insight.

Automotive 80

Automotive Mobile Technology Social Media 80