Flack's Revenge

NOVEMBER 21, 2018

I was writing a Gmail when grey words mysteriously appeared ahead of my typing. How could I just accept them? It summoned the perfect sentiment, guessing almost exactly how to best finish a sentence, using the words I would, if only I had the writing skills and time. It Starts to get Weird. It Gets Dark.

Google 168

Google Writing Meeting Banking 168

5W PR

MAY 4, 2022

Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business. This allows businesses to know exactly where their headlines appeared, how many people saw them, where they were placed on the webpage and what other content was running alongside them.

Technology 88

Technology Publicity Banking Newspapers 88

PRSay

OCTOBER 30, 2018

It seems like every few months I see a tweet ripping into a bad PR pitch. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. The blogger portrayed the pitch as comically superficial. And the material actually was superficial.

Pitching 123

Pitching Training Media Relations Blogging 123

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Blogger outreach gets personal. Guest posting gets personal. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Video gets even bigger.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

APRIL 21, 2020

But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Get ready for it. ” Find them, read their stuff on LinkedIn and look for opportunities to add real value. Even in our industry.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. Know this: journalists don’t magically find your company online and decide to write about you. Only then will they write about you. How do you build that trust? Good to know.

Pitching 120

Pitching Writing Social Media Industry 120

PR Fuel

FEBRUARY 4, 2022

However, writing a well-crafted press release and ensuring it reaches the relevant media is not easy. Read on to find out how these providers can benefit your business. A press release service provider cuts you some slack in writing and distributing a press release. What Is a Press Release Service Provider?

Writing 96

Writing SEO Web Google 96

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options. I promise you can do it.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? And we’re going to use this opportunity to share some secrets to better bylines that will get published and be noticed by customers and prospects. Understanding what the decision-makers want before you begin writing is a major timesaver.

B2B 136

B2B Guidelines Writing Pitching 136

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Not to mention all the conferences and travel you can write off! What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Rock the Status Quo

AUGUST 15, 2014

Seeing others lose the fight brings home just how tenuous winning that war can be sometimes. If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. Navigating the healthcare system across years of misdiagnosis, trying medications that didn’t work, finding new doctors who had a clue.

Pitching 272

Pitching Viral Interviews Education 272

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Here are some tips for how to make that happen: Get to the point. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility.

How To 177

How To Guidelines Content Marketing Video 177

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 129

Pitching Report Writing Energy 129

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We are pleased to be contenders in a couple of categories.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. Comment: Staff cuts are a contributing factor to why many PR pros believe media relations is getting harder.

Survey 101

Survey Report Media B2B 101

5W PR

DECEMBER 19, 2018

And when you’re a journalist, you come to rely on communicators and connections to sources and leads you need to write and file your stories. And when you’re a journalist, you come to rely on communicators and connections to sources and leads you need to write and file your stories. Relate Before You Pitch.

How To 74

How To Media Pitching Guidelines 74

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. How much money do PR professionals earn?

Survey 94

Survey Industry Leadership Study 94

The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? It’s time to start thinking how to amplify your coverage. It’s time to start thinking how to amplify your coverage. Can it be turned into a blog? Can it be turned into a blog?

Retail 168

Retail Internal International Twitter 168

Buzzstream

DECEMBER 15, 2021

– and have a piece that’s able to create the most buzz or real waves online, regardless of how big or small the campaign is, it is absolutely vital that the methodology you’ve used to research and present your campaign is as solid as a rock. . A great idea gets your foot in the door. The execution is what lands you the link.

Digital PR 83

Digital PR Data Survey Construction 83

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Beyond PR

APRIL 26, 2018

But, getting the attention of an influencer isn’t as simple as looking up their information and reaching out. Think about it, if the person you want to work with has lots of qualified followers then they probably get lots of offers every day. Check out the video or read the transcript below. What do you write and why?

Pitching 69

Pitching How To Skype Video 69

Barokas

JULY 26, 2018

Maybe I’m turning into my parents, but that’s a blog post for another day. One of the original BPR sayings, is “the squeaky wheel gets the grease.” This applies to so many things in life – landing the perfect job, pitching a story, advocating for a cause you care about, etc.

Construction 113

Construction Pitching Agency Crisis 113

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 14, 2019

It’s important to underscore that this briefing is the primary source of my observations and that I didn’t actually touch the software. Recently, I’ve begun looking more closely at PR technology , companies. As such, I had a chance to connect with Sean O’Neal , who is the president at Burlingame, Calif.

Case Study 116

Case Study Software Data Web 116

Ethical Voices

AUGUST 1, 2022

We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. This is one that actually, where I wish I could name names because we’d make the story a lot more fun, but I won’t because that would be unethical.

Ethics 71

Ethics Agency Journalism Corporate 71

Mora Communications

NOVEMBER 13, 2017

Coming up with your story ideas, developing your pitches, building your media lists, defining your target market, and writing your initial press release are some of the steps you need to take when launching your public relations campaign. . We’re in the information overload era and that’s only going to get worse.

Pitching 40

Pitching Conference Social Media Storytelling 40

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. As a PR adviser, I rely heavily on mental models. 1 Charlie Munger. 2023, October 29). In Wikipedia. I find mental models useful as a PR adviser and in everyday life.

How To 52

How To eBook Wikipedia Viral 52

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore. For many of us, it’s what attracted us to media relations in the first place.

Media Relations 52

Media Relations Media Pitching Writing 52

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. By Liam FitzPatrick, FCIPR. The first time I saw a Harry Potter film I had a strange sense of déjà vu.

Employee 103

Employee Communications Internal International 103

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”).

Blogging 64

Blogging Analytics Google Writing 64

Bad Pitch Blog

FEBRUARY 21, 2013

Since I pitch Ad Age , his email caught my attention when it landed in my LinkedIn inbox. His subject line, " Bacon and Egg Man, My Second Novel, On Sale Now ," made me assume he sent me a bad pitch. Read the site and recent issues before pitching." If anyone gets upset it''ll be Mike Bloomberg. What''s it about?

Pitching 64

Pitching eBook How To Pinterest 64

Sword and the Script

APRIL 28, 2015

As a public relations major in college I practiced writing press releases, read about case studies and grasped the big differences between PR and other fields such as advertising. Quickly, I realized how different it is from what you learn in school. A contributed post by Sydney Holmquist. Prioritization is key.

Case Study 60

Case Study Crisis Study Travel 60

Norton's Notes

AUGUST 19, 2015

Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. Who will read that? How will people find it? Here is my first post , I Just re-read it and it made me wince a tad.

Blogging 28

Blogging Writing Advertising Advertising 28

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Let’s dive into each audience, and our best tips on how to reach each one. How we reach out to business and digital marketing journalists. BuzzStream allows me to be personal, yet efficient in how I plan and send my emails to these journalists and bloggers.

Fashion 48

Fashion Pitching Tools Resources 48