Sword and the Script

APRIL 12, 2022

There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly. The PR community needs the competition. That’s the first in this month’s PR Tech Sum. Propel Raises $4.5

Software 88

Software Pitching Measurement Enterprise 88

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

Doctor Spin

DECEMBER 15, 2023

The intranet is the unsung hero amongst PR channels. In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. In other words: The intranet is the organisation’s central nervous system.

System 52

System Employee Meeting Internal 52

The Hoffman Agency

APRIL 6, 2020

I find that sometimes the most challenging aspect of the PR role is not coming up with the stories, but convincing others that the value of a story is there, so some of the most valuable insights I found from Matthew’s presentation to be the answer to “Why? Actually you’re breaking two rules at once there. hold up one second.

Storytelling 53

Storytelling Data Journalism Resources 53

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. When you’ve concluded the interview, call for a 10-minute break. Want to learn how to engage media with a digital newsroom? Get our PR Starter Kit today!

Interviews 120

Interviews How To Healthcare Media Training 120

Beyond PR

JUNE 27, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. How to Edit an Image for Better Engagement. Break the rules.

Instagram 69

Instagram How To Mobile Community 69

Critical Mention

AUGUST 5, 2018

In the PR world, connections are crucial. If you’re in PR (or you want to be), here are some influencers to inspire you and help keep you in the know about what’s happening in the PR world. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy.

Twitter 77

Twitter Radio Social Media Print 77

Beyond PR

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. Journalists cited press releases and story leads as their #1 most valuable PR resource. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

Infographics 72

Infographics Brand Branding Video 72

Barokas

JANUARY 3, 2018

There were several pieces of advice based on Dani’s experiences that stood out to me as a writer and PR professional. Break the Rules. Break the rules. Many of the PR pros I have worked with over the years would characterize themselves as perfectionists – hey, it’s what makes us good at our jobs, right?!?

Creativity 60

Creativity Writing Skype Travel 60

Cision

DECEMBER 28, 2015

Twitter engagement rates (as a percentage of total followers) are in the tenths or even hundredths of one percent , and reach is often in the the low single digits. While that number is surely embellished, the distribution that these sharing networks provide my blog is legitimate and powerful. Engage Topical Influencers.

Twitter 120

Twitter Brand Branding Customer Service 120

Beyond PR

MAY 4, 2017

” In PR and communications, we’ve faced a familiar challenge for quite some time. When we talk about evolution, sure: tools, technology and breaking down silos have been the key to many industries taking the step to greater value within their organizations. Be engaging. 2) More mindfulness, less strategy.

Communications 61

Communications Hotels Technology Tools 61

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

MARCH 1, 2016

You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” At his recent webinar, media pitching coach Michael Smart shared his tips for creating newsworthy pitches, engaging with reporters on social and identifying the outlets your media list may be missing. The more analytics, the better.

Pitching 120

Pitching Twitter Report Analytics 120

Buzzstream

FEBRUARY 1, 2024

PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. For example, here are the guest post guidelines from the Hubspot blog.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

MARCH 5, 2019

In reviewing the study through lenses of B2B marketing and PR that I wear, I was left with these takeaways, that I offer for your consideration. PR and communications are pretty closely related, though communications is the broader category. 1) What departments are managing influencer marketing? Digital or social media teams: 28%.

Survey 60

Survey Trends Marketing B2B 60

MaccaPR

JUNE 23, 2015

Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros. Keep It Simple (And Consistent): During early attempts at designing graphics for this MaccaPR blog, I thought the more the better!

Social Media 48

Social Media Media Infographics Instagram 48

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. Similarly, Instagram can help you engage in conversations at events, while showcasing the fun, personal side of your brand. The best time to post will be somewhat dependent on the content and platform, but as a rule of thumb, live updates perform well.

Social Media 40

Social Media Trade Shows How To Media 40

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. More specifically, can we use machines to write blog posts at scale?”. This set of rules is called an algorithm. For example, let’s take the case of an ebook.

Marketing 53

Marketing Software eBook Technology 53

Beyond PR

JULY 8, 2016

They are gifted contributors to our marketing and PR teams. We immediately inform them of the rules and how we’ve always done things. Pay attention and be an engaged sounding board. Some risk is necessary to break out of the norm. Her team leads social media, PR, creative and blogging for the brand.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Sword and the Script

OCTOBER 29, 2016

The second is that sales cycles are usually longer in B-to-B, and content is needed more often to keep potential buyers engaged.”. Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links. Use the 80/20 rule for content. Has your PR firm stopped bringing creative ideas to the table?

B2B 60

B2B Marketing Analysis Content Marketing 60

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. Scott describes it as the art and science of injecting your ideas into a breaking news story to generate media coverage, get sales leads, and grow one’s business.

Television 40

Television Corporate Infographics Radio 40

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. She also gets a mention in the article.

Publicity 164

Publicity Ethics Data Community 164

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Interestingly there were no formal blogs on any of the sites. seem to be firmly gone.

B2B 60

B2B Marketing Construction Analytics 60

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. This refers to using mental shortcuts or rules of thumb to make quick, efficient judgments. Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas.

eBook 52

eBook Analysis System Data 52

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break!,” ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

PR in High Definition

NOVEMBER 28, 2016

In other words, we’re looking at your typical PR or marketing campaign on overdrive! Kennedy was the first to pioneer TV; and more recently Obama was the first to use of social media to directly engage with potential voters. Search and social will rule measurement. Franklin D. The first social election.

Social Media 48

Social Media Media Twitter Survey 48

Waxing UnLyrical

AUGUST 28, 2012

we decided to give the WUL team a bit of a break. That’s nothing compared to other giants in our industry like the proprietor of this blog, Sarah Evans , Lauren Fernandez , Justin Goldsborough , Heather Whaling … I could go on, but you get the picture. He also blogs. Today’s pick (by moi!)

Conference 74

Conference Meeting Twitter Google 74

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Engage Publishers as Opinion Leaders. This presented an opportunity for public health organizations to fill this awareness hole on Twitter. Generating more than 18.4

Conference 80

Conference Healthcare Marketing Crisis 80

Beyond PR

JULY 20, 2016

A lot has changed since Herbert Muschel launched PR Newswire in 1954, but one thing hasn’t: The press is still a fundamental element of our society. What you say and how you say it can make or break that credibility. This helps with both verification and reader engagement. Learn them. Keep learning: Guidelines change.

Media Relations 40

Media Relations Media Local Healthcare 40

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. Once you’ve got your site up and running, the Page Performance report breaks down performance for each individual page. Blog : A company blog is a mission-critical element of any effective content strategy.

Marketing 40

Marketing Tools Data Report 40

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

FEBRUARY 24, 2011

It’s because it’s simply ill-thought out – another piece bashing the use of social media, without actually having engaged with the concept. The author has a Twitter account , I’ll grant him that, but by the looks of it, doesn’t actually engage with anyone. Give me a break. Image: Shareski via Flickr, CC 2.0.

Twitter 65

Twitter Newspapers Writing Social Media 65

MaccaPR

AUGUST 8, 2018

Media agency Initiative, advertising agency Fallon, creative agency Laundry Service and PR firm Olson Engage all resigned Papa John’s, an extraordinary situation in our marketing world. But to me, that training seemed ill-conceived – ground rules evidently weren’t effectively set. That seems like something of a gray area.

Crisis 63

Crisis Marketing Training Employee 63

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. It’s difficult to break out of that paradigm unless there’s something in it for you. And they all blog. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Solo PR Pro

FEBRUARY 11, 2016

blogs, news, industry trades), what they’re discussing, as well as what they don’t know and potentially searching for in terms of information and/or alternative viewpoints. Identify which industry or trade publications, blogs or online news sources your key target audiences are reading and getting their information from. Next steps.

How To 40

How To Guidelines Pitching Writing 40

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

Facebook 84

Facebook Twitter Social Media Blogging 84

MaccaPR

APRIL 12, 2016

What would you give to take our PR and corporate communications industry’s leaders aside and ask them – what success tips did they wish someone had told them earlier in their career? Rules Were Meant to Be Broken. PR Truly Is About Relationships. Understand it’s a small world when it comes to PR. Then, engage them.

Travel 48

Travel Exercises Corporate Internal 48