Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Thought Leadership Channel Strategy. Executive Communications, Now & Future State.

Communications 78

Communications Leadership B2C LinkedIn 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For a video campaign, PR can build a brand’s credibility through thought leadership opportunities and endorsements from influencers or industry experts.

Video 109

Video Marketing SEO Social Media 109

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Hunter.io .

Tools 232

Tools Radio Trends Pitching 232

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3.

Survey 95

Survey Industry Leadership Study 95

Stephen Waddington

NOVEMBER 27, 2020

FuturePRoof Five: The impact of COVID-19 on NHS comms is published at cost in print via Blurb priced £15.99 A chapter a day from the book will also be published via the #FuturePRoof blog and shared via the @weareproofed Twitter account. and digitally via Amazon Kindle priced £4.50.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

Cision

JANUARY 9, 2017

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. Lulu also has very well-elaborated support.

Print 120

Print How To Local Customer Service 120

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 122

Communications Crisis Internal International 122

Burrelles Fresh Ideas

APRIL 16, 2024

Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers. Content Authenticity Statement: 95% of this blog article was human-generated. We can help! Click here to request a demo or to discuss your monitoring needs.

B2B 93

B2B Marketing Measurement Social Media 93

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. company website, blogs). PR professionals collaborate with subject matter experts to create and place bylined articles for thought leadership. What is Thought Leadership ? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

MARCH 23, 2021

Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Those may include total coverage across digital, TV, radio, and print coverage, amplification of digital coverage across social media, and brand sentiment. Packaging and Presentation.

Analysis 195

Analysis Report Measurement Data 195

Sword and the Script

OCTOBER 15, 2020

It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. So, I drafted them up and Legaltech News saw it fit to print: 6 Pragmatic Content Marketing Tips for Bona Fide Success in Legal Tech The key point? The space is also attracting a lot of investment.

Content Marketing 96

Content Marketing Marketing Print Software 96

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic.

Marketing 68

Marketing Resources Advertising Advertising 68

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. What is EMV anyway?

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Why accuracy in content marketing is important. But after that, it gets more nuanced.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Waxing UnLyrical

JULY 5, 2011

how fast things will move once leadership is on board with social media. There was a mountain of effort behind that small step of establishing an official blog. Shanan Sorochynski manages the University of Regina’s first official blog: YOURblog. [Ed: I'm on vacation. Here's the second of a week's worth of guest posts.].

Leadership 52

Leadership Guidelines Social Media Employee 52

Solo PR Pro

DECEMBER 10, 2019

This post first appeared on The Association for Women In Communications blog. Both organizations, knowingly or not, participated in emotionally intelligent leadership, outlined in a theory proposed by psychologist and author Daniel Goleman. A Case Study in Using Emotional Intelligence to Diffuse an Organizational Crisis.

Crisis 57

Crisis Leadership Case Study Nonprofit 57

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Previously, he ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business and also held leadership positions at companies like Badgeville and TIBCO.

Software 0

Software Media Leadership Journalism 0

Stephen Waddington

OCTOBER 16, 2018

Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories. You can read her contribution on her blog. You can buy the book in print for £29.39 It’s their book. and via Amazon Kindle for £4.95.

Handbook 114

Handbook Community Print Writing 114

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, wiredPRworks.

Communications 105

Communications Community Crisis Film 105

ImPRessions - Crenshaw Communications

MAY 4, 2017

T his piece written for a 3D printing company , does just that. To convince an editor that you have writing experience on the level they require, build a track record by writing and publishing articles on LinkedIn and your company blog, or guest-blogging on a complementary site. Time your pieces strategically.

B2B 136

B2B Guidelines Writing Pitching 136

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Newspaper brands continue to suffer as readers shift from print to digital.

Government 103

Government Education Print Ethics 103

Konnect Agency

NOVEMBER 26, 2019

She shared that as one of the first “official” Instagram influencers, it was difficult to get people to take her seriously – a decade ago, people had a hard time understanding what she was doing, what she thought she’d accomplish with her blog and Instagram and what/who gave her the authority to attend some of the hottest fashion shows.

Fashion 75

Fashion Comparison Instagram Social Media 75

Stephen Waddington

DECEMBER 6, 2017

It will reinforce the CIPR’s theme for 2018 of public relations as a management discipline under the leadership of President Sarah Hall. Platinum will be available on Amazon Kindle and in print in Q3 2018. If you enjoyed this blog post you may like to receive future posts as they are published, via email.

Print 0

Print Community Leadership Creativity 0

OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. Want more blogs like this? The coverage was incredible.

Pitching 98

Pitching Consumer How To Education 98

Barokas

JUNE 1, 2017

Provide tangible examples of past leadership and skills you can bring to this internship. When a student comes prepared with knowledge of recent Barokas PR news, culture and clients (read the blog and follow us on social media) they standout. Bonus points if you bring a printed resume and work examples! but we don’t…yet.

How To 68

How To Interviews Internal International 68

Cision

JULY 11, 2017

Track any relevant blogs, Twitter handles, and other personal channels in relation to your brand. A print mention is different from a broadcast mention, which is different from a social media mention, and so on. Plan to routinely update your keywords with new competitors, leadership and management, products, campaigns and events.

How To 265

How To Media Software Agriculture 265

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. Does it include thought leadership? An earlier version of this post originally appeared on the WTIA blog, January 8, 2019. Content marketing has taken on new life and meaning. Social media and influencer relations are taking a growing share of marcom budgets.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

SEPTEMBER 29, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. It is a somewhat burdensome word and one that involves minutia and fine print.

Ethics 113

Ethics Guidelines Print Groups 113

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, wiredPRworks.

Communications 81

Communications Community Crisis Film 81

Waxing UnLyrical

MARCH 23, 2011

But I’ve never stopped and thought about what leadership really is. A couple of weeks ago we posted a series of videos and articles they contributed to the University’s official blog that explored the issue of leadership in preparation for the annual female-focused Inspiring Leadership conference that the institution hosts.

Leadership 67

Leadership Film Social Media Energy 67

Polaris

DECEMBER 14, 2014

Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. 5 Sarah Arrow.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 65

Marketing Survey Study B2B 65

Critical Mention

SEPTEMBER 13, 2018

Many PR pros know this, but they need to be sure leadership teams keep in mind that some tried-and-true tactics are still critical to moving the company forward. Influencer marketing.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. All-in-one platforms like Critical Mention allow you to get instant updates for the trending topics that matter to your industry on TV, radio, online news, print, licensed content and social media.

Trends 61

Trends Viral Analysis Crisis 61