ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights.

Blogging 136

Blogging B2B Technology Pitching 136

The Stalwart Blog

MARCH 5, 2020

Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Interviewer: There’s a lot of riding on those types of individuals. Interviewer: The Ph.D., Flexible Work Solutions. Really appreciate it. I get that.

Interviews 107

Interviews Video Communications Leadership 107

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. The post Interview with Ann Handley appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Sword and the Script

APRIL 4, 2023

Anyone that follows these pages knows I’ve written somewhere in the range of 100,000-150,000 words on PR technology over the last few years in thematic columns like these: PR Tech Sum , PR Tech Briefing , and Product Reviews. You can find the podcast on the Fusion PR blog , Spotify and also on YouTube.

Publicity 198

Publicity Software Fashion YouTube 198

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 99

Interviews Publicity Technology Social Media 99

Polaris

DECEMBER 10, 2014

I’d rather have blog subscribers.”. Are blog subscribers better? If someone subscribes to your blog, you do not have permission to email them anything except your blog. (If You can’t forward a clip of a recent television interview. You can email them your blog to promote engagement. What do you think?

Blogging 183

Blogging Comparison eBook Case Study 183

Onclusive

JANUARY 10, 2018

Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on. The post AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018 appeared first on AirPR.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. My blog has something like 3,900 individual posts. Right now, 80,000 people subscribe to the newsletter, and over 116,000 people have subscribed to my daily blog post by email or RSS feed. How do you define their relationship today?

Interviews 65

Interviews B2B Measurement Blogging 65

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly.

Interviews 88

Interviews Instagram Video Creativity 88

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 60

Interviews B2B Media Report 60

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews.

Case Study 390

Case Study B2B Study Interviews 390

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

Interviews 105

Interviews Ethics Government Internal 105

5W PR

JANUARY 3, 2024

Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products. Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry.

Product Launch 78

Product Launch Consumer Community Interviews 78

MaccaPR

AUGUST 10, 2020

Because once your company becomes truly buyer-centric instead of just sales-driven, it changes the lens of how you talk about your products. With this economy, B2B marketers must understand the challenges of their customers and reframe the story they’re telling about their products to make it the story of their customer.

B2B 71

B2B Interviews Crisis Trade Shows 71

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 109

Video Marketing SEO Social Media 109

The Proactive Report

NOVEMBER 3, 2022

Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer. They already know who you are and have a sense of goodwill or affinity for you or your company or product or service. How did you get involved with this product/service?

Digital PR 246

Digital PR Reputation Employee Energy 246

5W PR

FEBRUARY 19, 2024

5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry. It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

NOVEMBER 7, 2023

One highly effective way to showcase products and reach a broader audience is by securing a spot on holiday gift guides. Importance of holiday gift guides Holiday gift guides are curated collections of products and gift ideas typically organized around specific themes or categories. This boost can have a lasting impact on the revenue.

How To 78

How To Retail Pitching SEO 78

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” You have to be responsible for the details that keep people happy and productive. The post [L]earned Media: An Interview with Sam Zises appeared first on Critical Mention - Media Monitoring.

Interviews 79

Interviews Media Content Marketing Facebook 79

Sword and the Script

MARCH 28, 2017

In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them.

B2B 60

B2B Blogging How To Media 60

Solo PR Pro

DECEMBER 5, 2023

Raise Rates with Tailored Offerings Your services are valuable, but when they are packaged or productized, they can offer more value to your clients and streamline your workflow. Automate and Delegate: Utilize tools for automation, and consider hiring help for repetitive tasks within your productized services.

YouTube 100

YouTube Course Financial Education 100

5W PR

APRIL 3, 2024

This wave of recognition draws in potential customers, who are out hunting for the solutions that the company’s product or service provides. Press releases that announce new product launches, company milestones, or strategic partnerships create positive buzz.

Company 78

Company Product Launch Resources Employee 78

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate.

Agency 310

Agency Meeting B2B Conference 310

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly.

Interviews 60

Interviews Instagram Video Creativity 60

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

This is particularly useful when an organization doesn’t have hard news to share, or when the product roadmap doesn’t contain any new launches or innovations to generate media coverage. Besides, elevating a brand or company’s image by carefully inserting their business or product into the existing conversation is exciting.

Trends 293

Trends Pitching Agency B2B 293

Critical Mention

NOVEMBER 18, 2018

On a professional note, I also feel rewarded working with startups and small-to-midsized businesses (SMBs) that are grinding so hard and are passionate about their products. The post Interview with PR Influencer Sarah Evans appeared first on Critical Mention - Media Monitoring. Q: What motivates you to lead Sevans Strategy every day?

Interviews 80

Interviews Strategy Social Media Digital PR 80

Mindful Marketing

OCTOBER 4, 2023

His propensity to continually wear sunglasses, even during interviews caused Colorado State football coach Jay Norvell to comment , “When I talk to grown-ups, I take my hat and my glasses off. He has an eyewear deal with Blenders Eyewear, so it's a ‘product placement’ gig for which he is paid. It's working!”

Policies 98

Policies Sports Interviews Case Study 98

5W PR

APRIL 29, 2024

Picture a respected tech blogger singing the praises of the company’s latest product – that’s social proof no one can put a price on. B2B tech PR can use these platforms to host live chats, interviews with industry gurus, and Q&A sessions to further engage target audiences.

B2B 78

B2B Social Media Media Community 78

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. The art of the follow up can be its own blog post. Timing is key. An editor can likely clear the air, or at least push the reporter to respond with an explanation.

How To 321

How To Media Report Pitching 321

5W PR

JANUARY 12, 2024

In B2B scenarios, companies sell products or services to other companies, and the buying process often involves multiple decision-makers and a more complex sales cycle. Invite experts, thought leaders, and influencers for interviews. Industry-specific podcasts Launch a podcast focused on industry-specific topics.

B2B 78

B2B Creativity Case Study B2C 78

Flack's Revenge

OCTOBER 21, 2021

We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR.

SEO 156

SEO YouTube Interviews B2B 156

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

MARCH 1, 2016

Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly follow at least one blog. Blog storytelling has reach. Blog posts can easily be shared on other social media.

Blogging 159

Blogging Interviews Storytelling Community 159

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In PR, there is room to be more subjective, adopting the client’s voice to promote their brand or products. In PR, we adopt the voice of our clients.

Writing 294

Writing Journalism Pitching Guidelines 294