Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run.

Skype 72

Skype Interviews Facebook How To 72

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Media training. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.

Agency 188

Agency Publicity Media Training Training 188

Mora Communications

DECEMBER 7, 2017

Your PR efforts have worked and you’ve landed your first TV interview. You’ve never been interviewed before, nor have you had media training – and your interview is tomorrow. Now as the interview time grows closer, your panic level begins to rise. Study the media outlet you are being interviewed for.

Interviews 40

Interviews How To Media Training Training 40

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

Interviews 60

Interviews Media Training Training Trends 60

Action PR

JULY 9, 2019

What happens if a journalist asks you a question that isn’t related to the topic of the interview? If your subject is t-shirts and the journalist asks you about shorts, do you have the skills to take control of the interview and get it back on track? The bridging technique is one of the cornerstones of media training.

Interviews 58

Interviews How To Media Training Examples 58

Communications Conversations

OCTOBER 18, 2017

The theme of this year’s #mnblogcon was “growth” But, for my keynote, I attempted to take things a little different direction and talk about what growing my blog has been all about–because really, it hasn’t been about the numbers, followers or like and comment totals. Another example: My PR Rock Star series.

Blogging 60

Blogging Airlines Hotels Social Media 60

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Use media to land more media.

Tools 130

Tools How To Publicity Interviews 130

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. They’re Too Focused on Internal Structure.

Media Training 120

Media Training Media Training Interviews 120

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

Onclusive

FEBRUARY 11, 2021

Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice. Identify When and How to Go Pro.

How To 221

How To Media Training Storytelling Financial 221

PR for Anyone

SEPTEMBER 8, 2022

Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

JULY 28, 2022

Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. Watch that and then figure out which media outlets you. It’s up to you to tweak the story so that it works wherever you send it. PR FOR ANYONE.

Pitching 130

Pitching Media YouTube Interviews 130

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. Subscribe to Brad’s blog: MrMediaTraining.com.

Training 113

Training Crisis Media Training Crisis Management 113

PR in High Definition

APRIL 27, 2023

It could be through building up the website, through new content like blogs or a bit of a makeover. It could be a chance to strengthen customer relationships, leading to case studies that could in turn find their way onto the site or even as hooks for press interviews later down the line.

Case Study 62

Case Study Media Training Reputation Training 62

PR in High Definition

OCTOBER 27, 2022

This focus on video content may lead to firms attempting to utilise it at every opportunity, constantly looking for ways to get spokespeople on film, whether it be informal interviews, or formal pieces to camera. An interview is no different. However, it is crucial to always take a step back and ask, is a video appropriate here?

Film 62

Film Interviews Video Media Training 62

Deirdre Breakenridge

MARCH 25, 2015

But, what really impresses me is when someone understands my mission for my blog or my podcast show; if they truly understand the pain points of my audience and what they’re interested in, then this really gets my attention. Then, I may see them subscribe to my blog and interact as a member of my community. Media Media Training PR 2.0

Pitching 150

Pitching Radio Newspapers Print 150

PR for Anyone

OCTOBER 13, 2022

Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. Go to the YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. ready to speak from your power in your interview.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

SEPTEMBER 1, 2022

Check out this video on letting Tik Tok be your publicist: It’s really about listening and paying attention to what people are talking about and using that to create newsworthy stories the media will care about. So when you do land that interview, you nail it. So enjoy the tip and I can’t wait to see you in the media.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

SEPTEMBER 16, 2022

Pick one of these and start pitching the media today! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. You won’t get covered if you don’t start. PR FOR ANYONE.

Pitching 130

Pitching Financial Small Business YouTube 130

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. I’m a published poet.

Interviews 28

Interviews SEO Banking Radio 28

PR for Anyone

AUGUST 18, 2022

.” Anne couldn’t figure out how we could get media on her topic of chocolate (owning a chocolate farm and having just written a cookbook about using chocolate as a spice) but when the FDA did a recall of chocolate, she instantly became the industry chocolate expert. We give them their ideal interview. PR FOR ANYONE.

Media 130

Media Nonprofit Pitching Television 130

Barokas

APRIL 23, 2020

If your spokespeople aren’t getting enough interview time with the media right now, take it as an opportunity to refine their skills. Set up a media training 101 or refresher. The current climate is making coverage harder to come by than usual.

Crisis 88

Crisis Product Launch Media Training Interviews 88

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms. Be scrupulous.

Training 159

Training Pitching Writing Video 159

Bad Pitch Blog

NOVEMBER 29, 2009

Did you tell your clients not to be prepared for interviews? At least that’s what I witnessed as I interviewed candidates for clients recently — that the pool of job seekers was replete with stuttering, ill-prepared, nervous-seeming and pretty wimpy responses with no obvious discerning interest in the company. Here is how….

Interviews 43

Interviews Crisis Management Facebook Media Training 43

Barokas

MARCH 16, 2020

Over the last two weeks, our teams have jumped in to support clients with activities that include: Shifting outreach efforts from media to customers to foster new relationships, testimonials and case study materials. Creating company-wide messaging and response for how the pandemic impacts the business. .

Communications 88

Communications Case Study Conference Resources 88

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Those candidates may already have a strong social media following or network with which they can share the content you create together. Create a content plan.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Barokas

DECEMBER 5, 2019

If you have a CEO who can slam dunk every interview, good for you. If your spokesperson has completed media training, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. Are your spokespeople working? Keep her in the limelight.

Strategy 78

Strategy Media Storytelling Pinterest 78

PR for Anyone

NOVEMBER 4, 2021

On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist. You’ll see many examples of how people landed in the media. So I want to invite you to head over to my blog at. This week, I want to give you some PR campaign examples.

Examples 130

Examples Pitching YouTube Video 130

Barokas

JANUARY 9, 2019

If you have a CEO who can slam dunk every interview, good for you. But if your spokesperson has gone through media training and is still struggling to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. Are you leveraging the right spokespeople? Ashley Allman.

Strategy 60

Strategy Media Pinterest Storytelling 60

Communications Conversations

JANUARY 23, 2018

Want more: Read her recent PR Rock Star interview for ample reasons. I’ve talked about Natalie on this blog before–recently, in fact. And, as a result, it’s easy for me to say I’d jump at the chance to do it again. Natalie Bushaw, Life Time Fitness. Jorg Pierach, Fast Horse.

Social Media 141

Social Media Media Marketing Leadership 141

PR in High Definition

SEPTEMBER 25, 2017

It’s the classic ‘for example’ rule we use in media training. There are some good top tips here from a previous blog piece I wrote, or why not consider these questions and statements below? An interview is being set up using that person as the spokesperson. No individual who breaches the code can be disciplined.

Ethics 63

Ethics Media Training Examples Training 63

PR for Anyone

SEPTEMBER 30, 2022

Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Get creative in your media pitches.

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

AUGUST 4, 2022

There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. .” We LOVE to get these and we get them quite frequently because the system works. IF you do it. PR FOR ANYONE.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

JUNE 30, 2022

I’ve been covering PR myths for weeks and if you missed the last myth on PR is only for Celebrities, check it out here: And if you want to watch the other, you can check out the videos on YouTube HERE or read the posts on my blog HERE You’ll see why PR doesn’t get you sales but what does, whether or not size matters, and why PR doesn’t (..)

Crisis 130

Crisis YouTube Video Industry 130

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” But it’s become part of their editorial calculations by necessity. Now back to you.

Pitching 86

Pitching Nonprofit Media Relations Social Media 86

PR for Anyone

AUGUST 25, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Pitching 130

Pitching Media Insurance Insurance 130

Mora Communications

MAY 15, 2017

Her media training evolved into Speak Your Business, a company that is out to revolutionize the way business owners communicate. Ann has been interviewed by The Los Angeles Times, Elle, Cosmopolitan, ABC-TV, Entrepreneur, and many other media. s Silicon Beach community. . ALL MARKETING CHANNELS.

How To 56

How To System B2C Training 56