ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. Expanding influence Social media is a powerful PR tool for building awareness and engaging with key audiences like customers.

Strategy 193

Strategy Reputation Banking Infographics 193

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 101

Engineering Writing Mobile SEO 101

Onclusive

MAY 10, 2018

Tools and skills you can’t live without from today’s leading PR minds. From automated-marketing tools to modern skill sets, check out what the best and brightest are using to keep them winning. Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.”

Storytelling 230

Storytelling Technology Tools Infographics 230

Cision

JUNE 2, 2017

A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Cool infographics. You know the ones I mean.

How To 198

How To Real Estate Web Case Study 198

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105

Trends YouTube Video Social Media 105

5W PR

NOVEMBER 21, 2023

Wolfram The Wolfram ChatGPT plugin is a technological powerhouse. This versatile tool can generate social media posts, design videos for platforms like Instagram Reels and TikTok, craft website templates, and even create presentations—all within the chat interface. Instacart Instacart is a ChatGPT plugin exclusively focused on food.

Travel 78

Travel Hotels Infographics YouTube 78

5W PR

NOVEMBER 3, 2023

Unlocking Fitness Marketing Ideas for Wearable Fitness Tech Wearable fitness tech is booming in today’s market, thanks to the convergence of technology and wellness. Leveraging social media Social media platforms are powerful tools for fitness digital marketing.

Marketing 78

Marketing Infographics Content Marketing Data 78

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. The company develops IR website products, virtual events solutions, a CRM-like tool for IR, and shareholder and market analytics tools.

Software 94

Software Banking Technology Data 94

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. A few ideas include pitching target influencers, mapping out related blog content and utilizing gated content in the sales cycle. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Prohibition

AUGUST 23, 2023

Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns. This can be done through social media analytics or tracking tools provided by influencer marketing platforms. Thankfully, there are various tools and platforms available to streamline your efforts.

Retail 62

Retail Marketing Advertising Advertising 62

Buzzstream

DECEMBER 1, 2023

You can find emails with a variety of tools, including Buzzstream. Use a tool like Buzzstream to track your progress, templatize your emails, send emails, and schedule follow-ups. Finding websites takes some research, but there are some excellent tools to speed it up. For Buzzstream, it’s “Link Building Tools.”

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

You can find emails with a variety of tools, including Buzzstream. Use a tool like Buzzstream to track your progress, templatize your emails, send emails, and schedule follow-ups. Finding websites takes some research, but there are some excellent tools to speed it up. For Buzzstream, it’s “Link Building Tools.”

Examples 62

Examples Software Pitching Tools 62

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. 7 Tips & Tools for Marketing Strategy & Performance. Technology utilization. Lead sources. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

SEPTEMBER 10, 2020

According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Spiceworks was acquired by Ziff Davis, a publisher of technology publications including Mashable, PC Magazine, MarTech Advisor and HR Technologist.

B2B 114

B2B Consumer Marketing Survey 114

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Deirdre Breakenridge

MARCH 12, 2015

If you’re seeing these new opportunities and you really want to get into your creative PR groove, then here are a few areas for you to explore that may help you to expand your creative practice: Tip #1: PR Tech Test and Use Creative Tools. There are so many creative tools that allow you to build visuals to make your content come to life.

Creativity 150

Creativity Web Social Media Data 150

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. So, to help you out, we’ve identified the top 5 PR trends in 2024.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. That’s according to a data analysis of more than 700,000 articles by SEMrush , which makes a tool for analyzing web content. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. Invisible Content.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Using technology. Our team uses these tools, too! Are you looking for a tool to help you keep up with the latest search trends? Unsure how?

Google 90

Google SEO Trends Content Marketing 90

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. Today, RBC’s blog is a vibrant mosaic, offering everything from retirement guidance to educational insights. infographic. The results?

Case Study 52

Case Study Financial Content Marketing Study 52

5W PR

MAY 27, 2022

Companies can use their tools and technologies to create interesting and attention-grabbing pieces of content such as infographics and videos, that can convey information in a good way to both consumers and media outlets.

Company 88

Company Strategy Publicity Real Estate 88

PR 20/20

FEBRUARY 3, 2016

The key is finding the tools that work for you. My Top 10 Tools for Daily Marketing. Google Drive is the mothership of all free marketing tools. Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. Need a starting point?

Tools 40

Tools Marketing Google eBook 40

Deirdre Breakenridge

APRIL 5, 2019

Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? Then, when I teamed up with Talkwalker to use their search tool, the themes identified around leaders, communication and emotions and different communication qualities really came to the surface. Ask yourself an important question.

Infographics 266

Infographics Communications Leadership Social Media 266

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. Data in the second part of the report came from StoryBook, Contently’s content strategy tool, which measured top-performing topics, formats, social shares, and more for 2,292 pieces of content from financial services companies. Key Findings.

Financial 111

Financial Industry Report Insurance 111

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!)

Communications 100

Communications Training Web Analytics 100

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

OCTOBER 31, 2014

you don’t have Google Webmaster Tools set up, now is the time. So don’t focus on creating lots of content stuffed with keywords, focus on answering the question with your blog post, infographic, contributed content, or guest post. Account Manager, Marketing Technology. If you do, this is a good use for it!

SEO 155

SEO Google Web Infographics 155

Shift Communications

JANUARY 16, 2018

My name is Christopher Penn, vice president of marketing technology here at SHIFT Communications and today we’re talking about marketing life after Facebook. When was the last time that you created an infographic? 00:07:24] Your Blog. When was the last time you blogged on your corporate blog? Christopher S.

Facebook 116

Facebook Video Brand Branding 116

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Digital technology and the cloud have caused content and data to explode. To do that, we turn to distribution and aggregation tools. Owned content is created content.

Media 120

Media Content Marketing Infographics Fashion 120

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101