Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Naver is an influential local search engine, similar to Google in the global market.

YouTube 95

YouTube Marketing Local Chemicals 95

5W PR

MAY 17, 2024

Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. Adventure-based content marketing Creating captivating content through blog posts, articles, or videos can convey a sense of adventure.

Strategy 78

Strategy Brand Branding Travel 78

Onclusive

FEBRUARY 7, 2023

Your success will depend on three crucial things:  How well you know your stakeholder groups  How well your comms strategy is aligned to your ESG strategy  How authentically you communicate with the media and other stakeholders  In this blog post, we’re digging into ‘how well you know your stakeholder groups’. Great right?

Reputation 195

Reputation Brand Branding How To 195

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. First, we need more local journalism–whether it’s professional or not. And, I fell into a career of writing, social media and blogging.

Newspapers 78

Newspapers Blogging Groups Print 78

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? I started my blog almost six years ago now.

Blogging 144

Blogging Writing Creativity Meeting 144

5W PR

OCTOBER 20, 2023

Significance of cultural marketing Cultural marketing, also known as multicultural marketing, involves tailoring marketing efforts to resonate with specific cultural groups. Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. Localization goes beyond language.

Strategy 78

Strategy Marketing Local Groups 78

5W PR

JUNE 1, 2023

Meeting Local Tastes and Preferences One of the main reasons why brands should consider customizing snack flavors for different regions is to meet local tastes and preferences. By customizing international snack flavors, brands can cater to the local tastes and preferences of their consumers.

Local 88

Local Internal International Consumer 88

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Target groups with thoughtful content . Facebook Groups are ideas for locating a specific audience and directing commentary on relevant topics to its members. Since Facebook changed its algorithm in 2018, the newsfeed has prioritized posts that inspire back-and-forth discussion, which include posts from Facebook Groups. .

B2B 344

B2B Facebook LinkedIn Small Business 344

5W PR

MARCH 23, 2023

Outdoor Workouts Gyms can leverage the warm weather by offering outdoor workouts, including yoga in the park, boot camp-style exercises on the beach and running groups on local trails. Promotion on social media and elsewhere can help reach a larger group and build interest in the gym or trainer’s services.

Marketing 88

Marketing Exercises Apparel Local 88

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

The Hoyt Organization

APRIL 23, 2024

You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. To do this, create content such as blog posts, whitepapers, or industry reports that provide valuable insights and solutions. Additionally, it lets you use the right channels to reach them effectively.

Strategy 103

Strategy Nonprofit Social Media Leadership 103

5W PR

FEBRUARY 19, 2024

Surveys, focus groups, and social listening can reveal the specific needs and preferences of the target audience. Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

AUGUST 10, 2023

Researching and understanding the target culture Before launching a marketing campaign targeted at a specific cultural group, conduct thorough research to understand their cultural nuances, customs, and traditions. If a company inadvertently offends a cultural group, it should apologize sincerely and promptly.

How To 78

How To Marketing Training Groups 78

ImPRessions - Crenshaw Communications

MAY 20, 2020

Todoist will help keep you organized by categorizing tasks into groups depending on projects or teams. From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. . Set up alerts if tasks are timely and should be checked off your to-do list first! .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. For the original blog post, please visit here. Find the Danish angle Write a story with a local angle for the Danish market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PRSay

JUNE 3, 2020

Letters to your local paper remain impactful. If you prefer social media, then write a post or submit an article to your Chapter’s blog. They also are the most diverse age group among us. Reach out to local synagogues, churches and mosques. Engage others, and use your voice to get the conversation started.

Local 156

Local Community Conference Writing 156

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. Be sure to also visit our LinkedIn Group to share your ideas. Hope to “see” you on the 11th!

Twitter 293

Twitter Community Ethics Radio 293

5W PR

OCTOBER 11, 2023

Global and international PR networks Networking isn’t confined to local or national boundaries. PR professionals can connect with industry leaders and join relevant groups and discussions. The post The Importance of Networking in Public Relations appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 103

Publicity Internal International Resources 103

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data. How will you make your marketing program even savvier in 2019?

Blogging 54

Blogging Marketing Content Marketing B2B 54

Cision

JUNE 16, 2017

This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. Blog post explaining new changes. Requirements.

Communications 250

Communications How To Telecommunications Employee 250

Sword and the Script

APRIL 21, 2020

In early 2011, I published a blog post with “20 places to look for a PR job.” Professional Groups and PR Associations There are many associations dedicated to PR and communications. Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. It’s first-come-first-serve.

Publicity 107

Publicity Communications Local Resources 107

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. Relationship-Building Is More Important Than Ever This blog began with the seemingly never-ending rounds of job cuts at major media outlets. appeared first on Stern Strategy Group.

Strategy 98

Strategy Publicity Media Video 98

Communications Conversations

FEBRUARY 21, 2020

Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. Blog post research. Start research and writing a byline for my Trustmark client.

Social Media 157

Social Media Media LinkedIn Tourism 157

Stern + Associates

FEBRUARY 1, 2024

What decisions should we be making for the betterment of our local communities, but globally overall? Stern Strategy Group connects you with renowned thought leaders whose insights, strategies and management frameworks help organizations fuel growth and disruptive innovation to better compete in a constantly changing world. Guess what?

Technology 114

Technology Policies Government Community 114

NewsWhip

FEBRUARY 3, 2023

Much of this engagement across the entire group of companies we looked at was driven by the struggles tech companies faced in the stock market early in 2022. Local stories amplified by brands’ actions continued to be a winner for car brands, with General Motors following in Ford’s footsteps in helping out after a natural disaster.

Report 88

Report Brand Branding Automotive 88

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. An interesting bylined article or blog post can make its way around social channels and be picked up by a trade or business outlet.

B2B 147

B2B Pitching Case Study Local 147

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Bianchi Biz Blog

MARCH 11, 2024

It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. I always loved talking in front of large groups of people, and thought it was even more fun to tell stories to those groups. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 93

Automotive Meeting Report Journalism 93

Stephen Waddington

DECEMBER 12, 2019

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. I’ve written up examples of dubious practice on my blog along the way. General Election 2019: Has your local Facebook group been hijacked by politics? It’s not all bad news.

Publicity 93

Publicity Media Facebook Newspapers 93

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. We built the softest of software with Soulcenter by co-creating a wellbeing software service for care homes.

Software 78

Software System Training Enterprise 78

ImPRessions - Crenshaw Communications

APRIL 23, 2019

An embargo, on the other hand, means reaching out to a group of media in advance about an announcement and sharing the news with them, with the stipulation being that their stories can only be published at a certain time. Relevant industry media, of course, should be pitched and local media are another option.

How To 149

How To B2B Pitching Storytelling 149

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 108

Media Relations Media Storytelling Report 108

PRSay

MARCH 20, 2020

We can make up for missed small talk by calling co-workers to check in, or by forming online groups through Facebook, Slack and other micro-chatting platforms. Your local grocery store issues updates about what’s in stock every few hours. Your local grocery store issues updates about what’s in stock every few hours.

Communications 218

Communications Employee Video Crisis 218

Stephen Waddington

MARCH 17, 2021

Three years ago I published an anonymous blog from a senior practitioner about the gap between his organisation’s policy on mental health and the reality of its culture. I don’t usually normally post anonymous blogs but it was an important story. That is not to mention the 10,000 local people who are employed there today.

Storytelling 147

Storytelling Local Case Study Television 147

Solo PR Pro

OCTOBER 12, 2021

It is that group of people you can turn to when you need guidance, direction or a gut check. Plus, having the opportunity to access the blog and podcast also makes the monthly fee a very small price to pay for a wealth of information. Mary Deming Barber, APR, Fellow PRSA, The Barber Group. I'm only slightly kidding.

Community 76

Community Resources Groups Travel 76