Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Naver is an influential local search engine, similar to Google in the global market.

YouTube 96

YouTube Marketing Local Chemicals 96

5W PR

MAY 17, 2024

Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. Adventure-based content marketing Creating captivating content through blog posts, articles, or videos can convey a sense of adventure.

Strategy 78

Strategy Brand Branding Travel 78

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. First, we need more local journalism–whether it’s professional or not. And, I fell into a career of writing, social media and blogging.

Newspapers 78

Newspapers Blogging Groups Print 78

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? I started my blog almost six years ago now.

Blogging 144

Blogging Writing Creativity Meeting 144

5W PR

OCTOBER 20, 2023

Significance of cultural marketing Cultural marketing, also known as multicultural marketing, involves tailoring marketing efforts to resonate with specific cultural groups. Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. Localization goes beyond language.

Strategy 78

Strategy Marketing Local Groups 78

5W PR

JUNE 1, 2023

Meeting Local Tastes and Preferences One of the main reasons why brands should consider customizing snack flavors for different regions is to meet local tastes and preferences. By customizing international snack flavors, brands can cater to the local tastes and preferences of their consumers.

Local 88

Local Internal International Consumer 88

5W PR

MARCH 23, 2023

Outdoor Workouts Gyms can leverage the warm weather by offering outdoor workouts, including yoga in the park, boot camp-style exercises on the beach and running groups on local trails. Promotion on social media and elsewhere can help reach a larger group and build interest in the gym or trainer’s services.

Marketing 88

Marketing Exercises Apparel Local 88

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

The Hoyt Organization

APRIL 23, 2024

You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. To do this, create content such as blog posts, whitepapers, or industry reports that provide valuable insights and solutions. Additionally, it lets you use the right channels to reach them effectively.

Strategy 103

Strategy Nonprofit Social Media Leadership 103

5W PR

FEBRUARY 19, 2024

Surveys, focus groups, and social listening can reveal the specific needs and preferences of the target audience. Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

AUGUST 10, 2023

Researching and understanding the target culture Before launching a marketing campaign targeted at a specific cultural group, conduct thorough research to understand their cultural nuances, customs, and traditions. If a company inadvertently offends a cultural group, it should apologize sincerely and promptly.

How To 78

How To Marketing Training Groups 78

PRSay

JUNE 3, 2020

Letters to your local paper remain impactful. If you prefer social media, then write a post or submit an article to your Chapter’s blog. They also are the most diverse age group among us. Reach out to local synagogues, churches and mosques. Engage others, and use your voice to get the conversation started.

Local 156

Local Community Conference Writing 156

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. Be sure to also visit our LinkedIn Group to share your ideas. Hope to “see” you on the 11th!

Twitter 293

Twitter Community Ethics Radio 293

5W PR

OCTOBER 11, 2023

Global and international PR networks Networking isn’t confined to local or national boundaries. PR professionals can connect with industry leaders and join relevant groups and discussions. The post The Importance of Networking in Public Relations appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 103

Publicity Internal International Resources 103

Sword and the Script

APRIL 21, 2020

In early 2011, I published a blog post with “20 places to look for a PR job.” Professional Groups and PR Associations There are many associations dedicated to PR and communications. Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. It’s first-come-first-serve.

Publicity 107

Publicity Communications Local Resources 107

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. Relationship-Building Is More Important Than Ever This blog began with the seemingly never-ending rounds of job cuts at major media outlets. appeared first on Stern Strategy Group.

Strategy 98

Strategy Publicity Media Video 98

Communications Conversations

FEBRUARY 21, 2020

Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. Blog post research. Start research and writing a byline for my Trustmark client.

Social Media 157

Social Media Media LinkedIn Tourism 157

Stern + Associates

FEBRUARY 1, 2024

What decisions should we be making for the betterment of our local communities, but globally overall? Stern Strategy Group connects you with renowned thought leaders whose insights, strategies and management frameworks help organizations fuel growth and disruptive innovation to better compete in a constantly changing world. Guess what?

Technology 114

Technology Policies Government Community 114

NewsWhip

FEBRUARY 3, 2023

Much of this engagement across the entire group of companies we looked at was driven by the struggles tech companies faced in the stock market early in 2022. Local stories amplified by brands’ actions continued to be a winner for car brands, with General Motors following in Ford’s footsteps in helping out after a natural disaster.

Report 88

Report Brand Branding Automotive 88

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. An interesting bylined article or blog post can make its way around social channels and be picked up by a trade or business outlet.

B2B 147

B2B Pitching Case Study Local 147

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 108

Media Relations Media Storytelling Report 108

Stephen Waddington

MARCH 17, 2021

Three years ago I published an anonymous blog from a senior practitioner about the gap between his organisation’s policy on mental health and the reality of its culture. I don’t usually normally post anonymous blogs but it was an important story. That is not to mention the 10,000 local people who are employed there today.

Storytelling 147

Storytelling Local Case Study Television 147

Solo PR Pro

OCTOBER 12, 2021

It is that group of people you can turn to when you need guidance, direction or a gut check. Plus, having the opportunity to access the blog and podcast also makes the monthly fee a very small price to pay for a wealth of information. Mary Deming Barber, APR, Fellow PRSA, The Barber Group. I'm only slightly kidding.

Community 76

Community Resources Groups Travel 76

Cision

JANUARY 9, 2017

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. Think Local. The Book Patch. IngramSpark.

Print 120

Print How To Local Customer Service 120

Cision

OCTOBER 30, 2015

For example, LinkedIn limits personal profiles from seeing anything but long-form blog posts in their accounts, whereas Google+ allows businesses to start a conversation like any personal profile user. However, brands must take note of how each network differs in who can join versus listen to these groups’ discussions.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Landis PR

OCTOBER 17, 2022

In our last blog, Landis President Sean Dowdall and Founder David Landis discussed business’s role in fostering and supporting the communities in which our clients, community and family live. group of advocates, experts, and lawyers who fight for gender justice, taking on issues that are central to the lives of women and girls.

Nonprofit 98

Nonprofit Banking Healthcare Community 98

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Deirdre Breakenridge

NOVEMBER 3, 2016

Although internships are the most common way that students try to gain professional experience, there are both industry- and interest-specific student organizations and groups on campus where public relations and communication are essential functions. For instance: Are you offering to manage the organization’s or the group’s social media?

Trade Shows 150

Trade Shows Community Social Media Resources 150

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. If in doubt, start local and expand as time and resources allow. Drive engagement year-round. Keep it simple.

Corporate 168

Corporate How To Employee Nonprofit 168

Contently - Strategy

OCTOBER 5, 2020

Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages. Here’s a breakdown of registrants by source: That’s 630 leads from the banner ads on the homepage and blog, or 49.4 percent of the total. Rethinking your website real estate.

Advertising 133

Advertising Advertising Real Estate Travel 133

Mindful Marketing

FEBRUARY 4, 2024

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. ” ​ Subscribe to Mindful Matters blog. ” In Section 2L.07,

Guidelines 94

Guidelines Transportation Creativity Airlines 94

5W PR

JULY 2, 2018

While starting a regular video strategy or blog might seem like hard work at first, publishing articles is a great way to get the attention of both customers, and media representatives. A great way to build a brand with a network in the digital age is to join relevant groups on social media pages and industry forums.

Brand 114

Brand Branding Reputation LinkedIn 114

5W PR

DECEMBER 5, 2018

For executives, social media is a crucial resource because it helps them to make choices based on things like social proof and local endorsements. Develop Engagement and Visibility with Groups. LinkedIn Groups are dedicated communities of people who are interested in a specific topic or industry.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

PR for Anyone

SEPTEMBER 16, 2022

National Reading Group Month. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. what you can pitch your local media for the month of October. National Pork Month. National Pretzel Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Stephen Waddington

MAY 2, 2020

The answer landed in the form of video by Fiona Crump in my Facebook newsfeed via 80% Awesome , a Facebook group created by Rachel Picken. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m writing on my blog more than ever.

Transportation 84

Transportation Government Community Facebook 84