Sword and the Script

AUGUST 1, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%). Blog: Code of PR Ethics? FIR Network). Arik Hanson).

Survey 137

Survey Communications Measurement Internal 137

Stephen Waddington

JULY 22, 2018

Reporting the death of an individual should be an ethical red line, whatever the media. Mike Wendling from the BBC’s Trending team traced the origin of the story to a far right blog called Knights Templar International. But fact and fiction spread at equal speed on the web.

Ethics 67

Ethics Trends Web Twitter 67

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s a quote from Google’s Developer Blog : “Remember to give context to your links: the words before and after links matter, so pay attention to the sentence as a whole.”

How To 62

How To Google SEO Pitching 62

NewsWhip

MARCH 11, 2022

As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. These are ephemeral by design in the newsletter, so every Friday we publish a blog that catalogs each spotlight so that you can have a full view of what stories mattered during the week.

Government 78

Government Ethics YouTube Measurement 78

Mindful Marketing

MAY 22, 2021

.” What Lamborghini’s have to do with Wyatt Earp wasn’t clear, but one could imagine that the prolonged progression of “wild west” photos enhances Auto Overload’s web metrics (e.g., ” The last bullet suggests what is likely the main ethical issue with native advertising—feigned objectivity.

Advertising 114

Advertising Advertising Agriculture Ethics 114

Cision

APRIL 29, 2016

When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. If you already have a blog, then you should also have an email list, accounts on all major social media platforms, etc. Be Ethical, and Make this Known. Public perception of your brand matters.

Publicity 120

Publicity Mobile Ethics Social Media 120

Melissa Agnes

FEBRUARY 5, 2015

For all of you ethical readers out there, I know what you’re wondering. It’s definitely worth being aware of and having a conversation about with your IT department, SEO firm or web agency. So, when you have this conversation with your web team, be sure to ask them if: They’re aware of this risk; and.

SEO 124

SEO Engineering Crisis Crisis Management 124

Sword and the Script

SEPTEMBER 7, 2021

Among the clients named are Amazon Web Services (AWS), Alibaba, and AMC Theatres. History of blogging. This year marks the 27th anniversary of the first blog…” ( Burrelles ). * * *. Content picks. Strategic planning. Organizations must actively prepare to respond to future disruptions and anticipate change. Beyond Bylines ).

Software 89

Software Print Tools SEO 89

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Contently - Strategy

FEBRUARY 16, 2023

Google continuously updates its algorithms to rank blog posts and web pages. Other AI-powered tools that integrate GPT-3, like Jasper.ai, can help you create content, but there are certain ethical guidelines you should keep in mind, including the need for thorough fact-checking. Conduct an SEO audit.

SEO 134

SEO Strategy Google Engineering 134

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Vuelio named this blog the best PR and communications blog in 2019. The web and the internet have enabled communities to form around an organisation, topic or issue. Representing the public that we serve 4. Happy New Year.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 16, 2015

Writing for a WSJ business blog, Steven Perlberg reported: CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work. It’s a question of ethics. Will native ads supplant contributed content?

Advertising 60

Advertising Advertising Ethics Journalism 60

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. These authors were blogging all the latest information. You Should Read This If. You want to learn.

Digg 104

Digg SEO System Reddit 104

Doctor Spin

JANUARY 16, 2024

This web series is directly inspired by the popular game “Among Us.” Ethical Implications of Information Asymmetry In the 2nd century BCE, the Greek Stoics told the tale of the Merchant of Rhodes. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Film Groups Journalism 52

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. How do you compare a brief mention in a top tier business publication to a product review in a blog? The idea is to add a weighted average of those missing to the share of voice benchmark.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. You’ll see the link redirects, which tells the Google crawler not to follow the link as it indexes the web. Here’s an anecdote that compares the exposure earned by press releases, coverage and blogging. >>> Did you know?

Financial 89

Financial Video Survey Google 89

Mindful Marketing

AUGUST 24, 2018

Regular readers of this blog know that effectiveness is only one of the assessments that Mindful Marketers make. The other involves ethics. Or, should a person innocently surfing the web have to see a close-up of a severely bruised and gashed cheek? ” Subscribe to Mindful Matters blog.

Advertising 50

Advertising Advertising Ethics Nonprofit 50

Waxing UnLyrical

APRIL 23, 2013

Web Pro News states that more than 27% of the top ten Twitter accounts’ followers are fake. No, our job is to keep social media ethical. Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created.

Social Media 106

Social Media Media Viral Facebook 106

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Presspage

AUGUST 1, 2017

Over two decades after the introduction of the world wide web, the Information Age has come to an end. It needs to be an understandable part of your brand image, brand story, ethics and goals. The Age of Experience. We have entered the Age of Experience, an age in which events are quite important.

Ethics 74

Ethics Web Conference Tools 74

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data.

Analysis 60

Analysis Technology Tools Exercises 60

Mindful Marketing

JUNE 19, 2022

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules. I want to be with my phone.”

Comparison 65

Comparison Technology Google Engineering 65

wiredPRworks

JUNE 8, 2016

MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service. MDRT membership is recognized internationally as the standard of sales excellence in the life insurance and financial services business. at Social Media Week Berlin in 2013.

Insurance 40

Insurance Insurance Financial LinkedIn 40

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The model is called GPT-2 and it learned how to write this well by analyzing eight million web pages. It’s possible that blogging or more involved content creation is next. The Marketing AI Institute was created and is powered by PR 20/20.

Content Marketing 40

Content Marketing Company System Marketing 40

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. And definitely sign up for his newsletter, it’s a great way to start your week.

Social Media 40

Social Media Media Community Web 40

Where the Fishermen Ain't

JUNE 13, 2014

In short, I believe that public relations people who engage in ethical practice have a lot to contribute to the great public resource that is Wikipedia. BBC , "PR firms pledge ''ethical'' use of Wikipedia". Around the Web. Fortunately, my employer feels the same way. Fair, Non-trade Coverage. Majorly whiffed headline).

Wikipedia 44

Wikipedia Agency Ethics Reddit 44

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s a quote from Google’s Developer Blog : “Remember to give context to your links: the words before and after links matter, so pay attention to the sentence as a whole.”

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s a quote from Google’s Developer Blog : “Remember to give context to your links: the words before and after links matter, so pay attention to the sentence as a whole.”

How To 62

How To SEO Google Pitching 62

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Mindful Marketing

OCTOBER 21, 2023

In 2016, Orsi Parkanyi, a Hungarian-Australian who lives in Norway, founded Join My Wedding – a web-based company that connects Indian couples willing to open their weddings to outsiders with those who want to attend them. Ethics, however, aren’t just about consequences. ” ​ Subscribe to Mindful Matters blog.

Ethics 98

Ethics Trends Analysis Financial 98

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011. We consider there to be five media types in general, print, TV, radio, web, and social media. No kidding!

Storytelling 87

Storytelling Measurement Ethics Web 87

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Code of PR Ethics? ). Are PR pros truthful?

Survey 178

Survey Marketing B2B Study 178