Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.

Ethics 71

Ethics Agency Journalism Corporate 71

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Ethical Voices

APRIL 22, 2024

What is the most difficult ethical challenge you ever confronted? I’ve done 170-plus interviews and it’s the first one like this I’ve heard. It comes down to two things – how do you ethically deal with people with agendas? It’s actually been recent, which was surprising to me.

Report 90

Report How To Ethics Nonprofit 90

PR in High Definition

SEPTEMBER 25, 2017

PR ethics are a serious subject – and as soon as the subject becomes personal, the interest levels rise. The recent Bell Pottinger case has put bad ethical judgement in the spotlight and there’s no question that inciting racial hatred is an indefensible and unethical one. I hope not. So then, just how sound is your judgement?

Ethics 63

Ethics Media Training Examples Training 63

Communications Conversations

MAY 21, 2020

I believe both of those experiences shaped me and led me to starting this blog. And there’s a lot I learned from running that underground newspaper that I put into practice now, even to this today, on this blog. And, I fell into a career of writing, social media and blogging. This blog is very similar. The printing.

Newspapers 78

Newspapers Blogging Groups Print 78

5W PR

JANUARY 3, 2024

Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Beauty PR can showcase these innovations through press releases, interviews with tech experts, and virtual events. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

JULY 15, 2023

Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Position the brand as a reliable source of information and guidance in the beauty and wellness industry.

Corporate 78

Corporate Industry Communications Ethics 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 99

Interviews Publicity Technology Social Media 99

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Interviews, features, and collaborations with journalists can spread the message to a wider audience. What is sustainable fashion?

Fashion 78

Fashion Communications Brand Branding 78

Communications Conversations

OCTOBER 18, 2017

The theme of this year’s #mnblogcon was “growth” But, for my keynote, I attempted to take things a little different direction and talk about what growing my blog has been all about–because really, it hasn’t been about the numbers, followers or like and comment totals. Another example: My PR Rock Star series.

Blogging 60

Blogging Airlines Hotels Social Media 60

Deirdre Breakenridge

JULY 10, 2019

The communication model I’m building is based on these informal one-on-one interviews, social media searches using the Talkwalker Quick Search platform, as well as 30 years in communications and relationship-building best practices. . The Millennials I’ve interviewed are clear, and they know exactly what they don’t like about leaders today.

Ethics 177

Ethics Social Media Leadership Interviews 177

Cision

AUGUST 30, 2017

Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. You could write a blog post about the top 10 best purses the celebrity has ever carried. Does your blog have a decent following? Then, go ahead and tag the celebrity on social media. Offer to Sponsor an Ad.

Strategy 243

Strategy Writing Social Media Guidelines 243

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. A mixed legacy.

Corporate 272

Corporate Reputation Policies Employee 272

Polaris

DECEMBER 11, 2014

I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. Properly prepare for media interviews. Times have certainly changed.

Apparel 123

Apparel Media Ethics Interviews 123

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? What is the most difficult ethical challenge you ever confronted? There’s a lot of times that you face varying levels of ethical challenges. It’s amazing. That’s the perception.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

PR Conversations

OCTOBER 27, 2023

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re also reading online publications, blogs and curating stories through news apps. Can you imagine? But, what does this take?

Social Media 177

Social Media Media Interviews Instagram 177

Communications Conversations

FEBRUARY 26, 2020

Comms people are ethical, authentic and we challenge our leaders to be authentic communicators. After all, I firmly believe most people who work in our industry are ethical and sensible. Or, nuggets I can use to build a blog post or podcast “talking point.” Yet, on LinkedIn everything is so positive.

Examples 97

Examples Communications LinkedIn Ethics 97

Sword and the Script

AUGUST 24, 2021

I’m a fan of using sponsored content strategically – I often recommend taking a high-performing blog post and repurposing it for paid content – and suggested a blog post we had published earlier that might land well with the audience. This person and media site have ethics beyond reproach.

Pitching 112

Pitching Media Relations Survey Advertising 112

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. A mixed legacy.

Corporate 156

Corporate Reputation Policies Employee 156

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Stephen Waddington

OCTOBER 30, 2017

An upcoming discussion between two senior public relations practitioners, spotlights the issue of ethics in public relations. Lord Chadlington will interview his fellow peer Lord Bell on 7 November in London. His resilience is the stuff of legend but he was clearly uncomfortable during the recent Newsnight interview with Kirsty Wark.

Wikipedia 60

Wikipedia Government Interviews Ethics 60

Norton's Notes

AUGUST 19, 2015

Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. There were a number of PR blogs but not hundreds in the PR space as there are today. Who will read that? How will people find it?

Blogging 28

Blogging Writing Advertising Advertising 28

Sword and the Script

SEPTEMBER 13, 2016

The result – an audio interview titled Using Content Marketing to Grow Your Law Practice – was later syndicated by the ABA publication Law Technology Today and is freely available for subscription wherever you enjoy your podcasts. Other owned media platforms include microsites, resource pages, and blogs for example.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

PR 20/20

MARCH 6, 2020

Over the next two years, PR 20/20’s AI-focused blog and newsletter received significantly increased attention, as well as a name: The Marketing AI Institute , which is today a standalone media company that “seeks to make artificial intelligence approachable and actionable for marketers,” according to its director, Mike Kaput. Yes and no. “In

Ethics 52

Ethics Conference Technology Employee 52

Communications Conversations

JULY 24, 2019

Then, I thought–hey, maybe I should blog about this experience! How would ethics have played a role in your decision-making? We’re going to talk about reasonable objectives, creative strategies to help secure interviews and meetings and how to “close the sale” and land that first job. Great idea, Arik!

Case Study 120

Case Study Communications Study Meeting 120

Mindful Marketing

JANUARY 16, 2022

Irene Li, another restaurant owner interviewed in Domino’s ad, affirms the profit predicament: “[Third-party delivery fees] take a huge chunk of our bottom line; all of that comes out of our pocket and goes to them.” Subscribe to Mindful Matters blog. It also bruises Domino’s own bottom line.

Local 80

Local Corporate Insurance Insurance 80

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. If you are a lawyer, I’d bet you lunch your marketing team will read this interview and nod their heads in agreement. While lawyers must consider the legality of their marketing, they also must consider the ethics of their marketing. 2) You’ve been in legal marketing a while.

Marketing 68

Marketing Ethics Interviews Meeting 68

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

Contently - Strategy

FEBRUARY 16, 2023

Google continuously updates its algorithms to rank blog posts and web pages. You can leverage a range of audience research strategies : conducting surveys, scouring customer reviews, using AI sentiment analysis tools, and customer interviews are all good starting points. Conduct an SEO audit.

SEO 93

SEO Strategy Google Engineering 93

Sword and the Script

OCTOBER 4, 2022

Axios , which seems to have done an actual interview, which is rare these days, noted: “The money will also help co-founders, chief executive officer Greg Galant and chief technology officer Lee Semel, as well as early employees, liquidate some of their investment.”. This blog post explains how software can recognize images.

Technology 81

Technology Company Analytics Writing 81

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

The Hoffman Agency

JANUARY 28, 2021

It’s just not ethical. appeared first on "What's HAppening" Blog. Now, I’m writing this at the tail-end of 2020 — and didn’t realise the discussion about paying interns was still a thing, let alone some PR agencies (he didn’t name them), still expecting what is essentially free labour.

Internal 78

Internal International Agency Banking 78

PR Conversations

AUGUST 7, 2014

My question is this: What are public relations and communication management professionals doing to educate their organisations (and/or governments and leaders) as to the ethical and moral implications of the social shifts ahead? From the birth of blogs to the advent of social networks, all that has emerged so far is just the start.

Publicity 87

Publicity Ethics Technology Government 87

Stuart Bruce

MARCH 18, 2015

I detailed my experience here and was delighted that my blog post encouraged several other CIPR members to record their CPD points as well. Ethics is a new compulsory module where you must log at least 5 points. Already participated in global communications ethic debate as moderator of World Communication Forum in Davos.

Training 60

Training Ethics Course Analytics 60

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42