Reputation Us

DECEMBER 14, 2022

Free download of the eight actions is available HERE. See our blog for more details.). Highlight your leaders internally before promoting them outside the organization. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership.

Reputation 78

Reputation Insurance Insurance Employee 78

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Define goals for blogging and overall content production. Technology.

Marketing 52

Marketing Technology Internal International 52

Doctor Spin

DECEMBER 15, 2023

This is the upward flow of information from lower-level employees to the management and leadership teams. Intranets are often essential in fostering organisational learning, enhancing social networking, and facilitating seamless internal communication. It encompasses feedback, suggestions, concerns, and insights from the staff.

System 52

System Employee Meeting Internal 52

Cision

NOVEMBER 15, 2016

Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. But, when done well and when the executive has something intelligent to say that isn’t the same as everyone else, thought leadership works.

Trends 120

Trends Leadership Small Business Analytics 120

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society.

Tools 69

Tools Insurance Insurance Handbook 69

ImPRessions - Crenshaw Communications

APRIL 12, 2016

What often works well is a company retreat or other “off-campus” brainstorming to reassess and shift gears to align internally and agree on a strategy for external communications. These speeches, presentations or other materials can have second and third lives as bylined articles, blog posts and white papers.

Company 120

Company Guidelines Leadership Financial 120

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Then, download the Moz toolbar (if you don’t already have it) and turn it on. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Blog about the coverage. Explain more in a blog post and post to your site. Circulate internally. Always remember your internal audience because they are the most likely to be impacted by the coverage and to share big hits to their network.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Cision releases internal DE&I report. The findings show the company has gender parity at leadership levels but has room for improvement in other areas such as ethnic diversity.

Software 85

Software Pitching Internal International 85

Sword and the Script

JUNE 9, 2020

Send it around internally. Internal sharing pulls double duty: When the next catastrophe hits, and the leadership takes out the budget hatchet , again, they don’t want to cut yours because they understand the outsized-value you deliver to the business. Repurpose it. That’s what content marketing is all about.

Media Relations 113

Media Relations Media Survey Pitching 113

Sword and the Script

MAY 4, 2021

This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post. Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps. Muck Rack announced new dashboards that centralized reporting for PR measurement.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

MAY 26, 2020

The complete survey is freely available for download as a PDF on SlideShare. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Top tactics in PR and comms.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Contently - Strategy

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. They also launched the “ MD Market Watch ” podcast, which was downloaded over 1300 times in those first 6 weeks.

Financial 133

Financial Strategy Government Leadership 133

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 49

Insurance Insurance Healthcare Communications 49

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” And if we do that, the traffic, the plays, the downloads, all that will come.” In the early days, it was just blog posts and whitepapers. I agree with that so much.

Brand 118

Brand Branding Marketing Facebook 118

PR 20/20

NOVEMBER 20, 2018

You can download the hackathon worksheet templates (Excel file) to start working on your own. For starters, create a list of existing audience segments within your database, including blog subscribers and social followers, among others. Your team might choose to do your own internal hackathon. It elicits outside perspective.

Strategy 62

Strategy Marketing Internal International 62

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Multimedia can be seamlessly embedded into press releases, blogs and webpages to help companies provide an immersive and information-rich experience for media, investors, customers and other influencers.

Video 117

Video Communications Strategy Product Launch 117

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Download our free Path to PR Agency Leadership tip sheet. What others say It’s been a minute since I last worked at an agency, so I asked some PR students and recent grads for their input.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

JULY 14, 2020

It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after. New platforms, news sites, and blogs – along with links, images, videos, and optimizations, oh, it’s endless. Where does it end?

Survey 141

Survey Measurement System Education 141

PR 20/20

JUNE 26, 2018

We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry. Or, how do you ensure your internal marketing team is continually improving?

Industry 58

Industry Insurance Insurance Resources 58

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Scott Public Relations

JULY 14, 2020

For more information on who to deal with “Fake news” and tools to track and defuse it, please see this wonderful blog on the PRBI (Public Relations Boutiques International) site. And these statements or interviews should not be denials, but positive affirmations of the candidate’s vision, values and leadership.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Is it brand awareness, thought-leadership, lead generation, etc.?

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

AUGUST 21, 2018

Those experiences will be useful later, when you may earn a leadership position. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. One publication or blog you read regularly is … OpenView Labs – their weekly newsletter is filled with the best content.

Marketing 66

Marketing Data Interviews Agency 66

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Katie Paine's Measurement Blog

MAY 25, 2023

Make sure the vendor can get all the media that senior leadership and the board think is important, in whatever language(s) they are published in. Make sure the vendor can get all the media that senior leadership and the board think is important, in whatever language(s) they are published in.

Measurement 52

Measurement Communications Survey System 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Scott Public Relations

MARCH 4, 2020

Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Action PR

SEPTEMBER 4, 2019

With content designed for specific, niche audiences, it immediately makes it a targeted medium that can cater to individual tastes – whether that’s running, crime stories, business leadership or even astrology. Listeners are already engaged and more likely to listen. Hello, Love Island podcast!) You just need to find your niche.

Strategy 40

Strategy YouTube Training Video 40

Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

SEPTEMBER 3, 2020

Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook.

Insurance 52

Insurance Insurance Healthcare Government 52

Scott Public Relations

MARCH 4, 2020

Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

OCTOBER 13, 2019

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Beyond PR

AUGUST 3, 2016

Feedback about an internal process not working. If a last minute marketing request comes in (for instance, this senior marketing manager asking Alexa to contribute to a blog post), expectations may need to be set and a middle ground found. And keep the internal communication channels open. Reports and research.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. Join.me : No registration or software download required for this one and probably the best screen sharing available, along with simple video conferencing and unlimited audio. If you download the plugin it will even edit your emails prior to sending them.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40