NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Reputation Management.

Strategy 88

Strategy Marketing Reputation Survey 88

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Repurpose High Performing Content.

Social Media 62

Social Media Trends Media How To 62

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends.

B2B 147

B2B Leadership Customer Service eBook 147

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. Just leave everything to us!

Communications 52

Communications How To Corporate Training 52

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Drew Neisser, Founder & CEO of Renegade.

Social Media 149

Social Media Marketing Media B2B 149

Critical Mention

MARCH 15, 2019

By monitoring your brand’s reputation through social media, you can keep your eye on competitors and industry news. Including your social channels builds a lasting relationship by motivating your customers and prospects to become part of your community. Alexa Lemzy is the blog editor and customer service maven at TextMagic.

Mobile 109

Mobile Social Media Marketing Media 109

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. Barry Moltz gets small businesses unstuck.

Small Business 52

Small Business Social Media Radio Media 52

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. The same trend is happening in consumer sectors, thanks to social media. They want excellent customer service, corporate transparency and responsibility, even cultural relevance.

B2C 120

B2C B2B Software Consumer 120

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Trend and market research plus campaign monitoring. Influencer detection and customer relationship management. Event detection, issue and crisis management.

Customer Service 120

Customer Service Social Media Analysis Data 120

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Burrelles Fresh Ideas

MAY 23, 2023

Summer travel trends we’re seeing Increased demand for sustainable travel : As environmental concerns continue to rise, travelers are becoming more conscious of their carbon footprint and looking for sustainable travel options. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Let’s take a closer look at these trends. It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customer service (51%). Digital PR Budgets.

Digital PR 45

Digital PR Trends Training Media Training 45

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

MAY 15, 2018

DeleteFacebook quickly became a trending topic. Tesla didn’t issue a statement about the accident until four days later, with a blog post titled “What We Know About Last Week’s Accident.” The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication.

Crisis 136

Crisis Privacy Airlines Facebook 136

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. But because it’s trending and popular, they want to be in on it. Perceptions of innovation.

Brand 54

Brand Branding Trends Social Media 54

Critical Mention

APRIL 8, 2018

Before we wrap up, here are a few other key pointers to assist in you pitching media monitoring: Increased ability to provide customer service. Track, monitoring and identify industry trends. Increased reputation management. Increased lead generation. Excellent blogger outreach. Optimize your product searches.

Media 64

Media Software Leadership Customer Service 64

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Conversely, positive interactions with customers can further enhance your brand’s image.

Brand 195

Brand Branding How To Reputation 195

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up? If you follow the right path, the results will prove itself.

Data 195

Data Communications Reputation Data-Driven PR 195

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. Sometimes that means taking care of their customer service needs. What’s one big trend you expect to see in the social media world in 2017? She’s a life-long learner (see–pursuing advanced degree).

Insurance 60

Insurance Insurance Social Media Corporate 60

ImPRessions - Crenshaw Communications

MARCH 16, 2021

The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021. Lives” marry the content trend to the popular theme of personal connection. Video summaries of current blog posts are another way to ramp up video content. Think you’ll be met with pushback?

B2B 344

B2B Facebook LinkedIn Small Business 344

David PR Group

FEBRUARY 18, 2016

Late last year, I met author and customer experience sage Brian Solis. My blog post about my conversation with him, Is Customer Experience the Next Killer App? was one of the most widely shared, liked and tweeted blogs that I have ever written. David: When did you realize that customer experience is the new brand?

Employee 40

Employee Measurement Meeting Customer Service 40

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. Brands that can effectively leverage these platforms can access a global audience, share their messages, and actively engage in conversations that shape their reputation and public perception.

Viral 78

Viral Digital PR Storytelling Reputation 78

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles.

Marketing 196

Marketing Content Marketing Data Social Media 196

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. In closing, Sharam outlined three ways that data can help tell the story in a crisis: Aggregate content and identify trends. From Facebook to Starbucks, no brand is safe from a communications crisis. Act quickly and apologize if necessary.

Crisis 186

Crisis How To Brand Branding 186

Cision

MARCH 13, 2017

Yet, there is a lot of movement in the content distribution market and new trends are replacing traditional PR practices. For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog.

SEO 229

SEO Social Media Tools Google 229

Polaris

SEPTEMBER 4, 2014

Blog posts addressing the subject offer loads of encouragement, with titles like “Everything you need to know about public relations to do-it-yourself,” “7 steps to better do-it-yourself PR”? For a PR pro, publicity is just one small part of managing a company’s reputation. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Cision

APRIL 5, 2016

I strongly believe in the good of PR and how it can affect a company or brand reputation. Most people have moved to reading their news on online publications, blogs, etc. Having the opportunity to work on public relations strategies for the entire industry is something I’m most looking forward to. I couldn’t be more excited.

Sports 120

Sports Industry Customer Service Travel 120

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement.

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work.

Publicity 85

Publicity Training Technology Data 85

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

A strong leader is expected to be a brand ambassador, a voice for corporate reputation, and even a social media influencer. A CTO or COO will have knowledge or insights that are distinct from those of a customer service office, but social content should be linked by a common strategy and organizational values. Think advocacy.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Buzzstream

FEBRUARY 9, 2024

Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Definitions, types, and trends are similarly highly referenced in articles. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them.

Google 71

Google Infographics Pitching Resources 71

Stuart Bruce

OCTOBER 30, 2014

Low cost smart Android and Windows smartphones are accelerating this trend as many emerging economies move straight from low levels of internet access to fast 4G networks without ever developing widespread fixed line broadband. The instant reaction from customers was at odds with the expert opinion from journalists and pressure groups.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. While crayons won’t cut it at this level, you can certain turn a journalist on to a trend you’ve noticed or a possible story idea. Collaborate With Your Customers. Be a Friend to Others.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96