5W PR

JUNE 13, 2023

Brands should analyze data including consumer preferences, ingredient databases, and market trends. It also allows them to optimize ingredient combinations and create products that better align with customer demands. By utilizing natural language processing algorithms, brands can gain insights into customer feedback.

Analysis 88

Analysis Customer Service Data Trends 88

5W PR

APRIL 25, 2023

It automates tedious tasks like data entry and customer service, freeing up employees to tackle more strategic work. AI-powered chatbots and virtual assistants can provide 24/7 support, improving response times and reducing the need for human customer service representatives.

B2B 97

B2B Customer Service Data Analytics 97

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Trend Spotting. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JULY 14, 2021

Awards demonstrate — in an unbiased manner — innovation in the form of impact on an industry, a benefit to others, or a trend-setting practice that has been successful in the field. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Trend Spotting.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JANUARY 28, 2021

We also take into account insights into the PR industry in general, along with updates on technology capabilities, data science overall, and media monitoring trends. Our customers are at the heart of everything we develop – and that leads to a stronger platform that consistently satisfies users. Customer Support.

Media 195

Media Customer Service Enterprise Technology 195

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. Google Trends. Also, it’s worth understanding that trends is looking at the headlines written in news articles as being indicative of the relative power of those phrases. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis.

Blogging 111

Blogging SEO Web Google 111

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends.

B2B 147

B2B Leadership Customer Service eBook 147

5W PR

OCTOBER 6, 2023

Customer involvement Inviting customers to participate in product development decisions through surveys or focus groups not only empowers them but also strengthens their emotional connection to the brand. Their sense of ownership can drive greater engagement and advocacy. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. How to build brand affinity and trust To build brand affinity and trust, companies must focus on creating meaningful experiences for their customers.

Brand 130

Brand Branding Ethics Engineering 130

Landis PR

DECEMBER 20, 2021

Corporate blogs are the norm. In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole. Analyze trends in real-time. Social channels supplied companies with real-time feedback on customer behavior. Customer Service.

Social Media 52

Social Media Brand Branding Customer Service 52

Deirdre Breakenridge

FEBRUARY 27, 2017

Chat bots replace many parts of customer service. It’s hard to keep up with technology, not to mention being ahead of trends. Build relationships with colleagues from other departments, especially from marketing, customer service, sales, and finance. I bet you’d find the time now. Don’t believe me? Where to Start.

Customer Service 150

Customer Service Meeting Community Conference 150

Onclusive

APRIL 5, 2018

Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons. AirPR was named a High Performer based on receiving a high customer satisfaction score and having a small market presence. Great company and customer service.” – Collin D. 91% of users rated it 4 or 5 stars.

Software 199

Software Analytics Customer Service Comparison 199

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 152

Media Relations Media Print Software 152

5W PR

APRIL 18, 2022

One such example comes from the popular fast-food chain Wendy’s, which uses several different strategies, including interacting with customers, sharing humorous content such as memes, making references to trending topics and pop culture across their content, and providing consumers with freebies. Reputation Management.

Strategy 88

Strategy Marketing Reputation Survey 88

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks. React to news in real time.

B2B 170

B2B Social Media Media Education 170

Bianchi Biz Blog

FEBRUARY 2, 2023

You can use the AI platform to efficiently review huge amounts of data to identify the patterns and trends that can provide the strategic insights that you can use to differentiate your products or company. Finally, it’s also helpful to be specific on context, if there’s any, to get better results.

Automotive 80

Automotive Training Customer Service Data 80

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Customer service and Chatbots (15%). Content research & creation (15%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. They’ll demand more uniformity in return on investment criteria across all departments.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Contently - Strategy

NOVEMBER 29, 2023

According to WordPress, users create 70 million blog posts per month through its platform. At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

Stephen Waddington

JUNE 5, 2017

It remains a trend to watch. #8 It is driving accountability and improving customer service. Every aspect of the organisation is social, from sales to customer service. Customers engage with each other and the business in a community. Meeker typically spotlights a societal trend or two each year.

Publicity 122

Publicity Marketing Healthcare Television 122

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. Barry Moltz gets small businesses unstuck.

Small Business 52

Small Business Social Media Radio Media 52

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Critical Mention

MARCH 15, 2019

Including your social channels builds a lasting relationship by motivating your customers and prospects to become part of your community. SMS texts can assist you in achieving earned media , which is one of the top digital marketing trends of 2019. Alexa Lemzy is the blog editor and customer service maven at TextMagic.

Mobile 109

Mobile Social Media Marketing Media 109

Cision

MAY 18, 2015

Trend and market research plus campaign monitoring. Influencer detection and customer relationship management. Probably the least exciting aspect of social listening is customer service. 31 percent of social users interact with brands to gain direct access to customer service representatives or product experts.

Customer Service 120

Customer Service Social Media Analysis Data 120

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Drew Neisser, Founder & CEO of Renegade.

Social Media 149

Social Media Marketing Media B2B 149

Solo PR Pro

OCTOBER 16, 2018

The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019. How will this affect client content strategy, events, customer service, SEO , and more? It All Starts with a Plan. Rose of DKR Communications. Ok, Google…Siri … Alexa…”.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Let’s take a closer look at these trends. Service Offerings. It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customer service (51%).

Digital PR 45

Digital PR Trends Training Media Training 45

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

Communications Conversations

FEBRUARY 6, 2019

I say fantastic, because Buffer has been a first-rate publisher of insights and opinions on its blog for years. I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). I just wrote about this very trend. Yeah, this should go VERY well!

Report 76

Report Analysis Video Instagram 76

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. How do brands decide who to target when there are so many users and networks to choose from?

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

The same trend is happening in consumer sectors, thanks to social media. Ecommerce has made buying easy, but the sheer amount of information – reviews, blog content, and earned media – available for almost any product makes shopping more research-driven and time-consuming.

B2C 120

B2C B2B Software Consumer 120

Newsfile

OCTOBER 24, 2023

Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. Just leave everything to us! Feel free to reach out to Newsfile for help with your press release needs at office@newsfilecorp.com.

Communications 52

Communications How To Corporate Training 52