Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Reputation Management. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up? If you follow the right path, the results will prove itself.

Data 195

Data Communications Reputation Data-Driven PR 195

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. Product awards are excellent ways to build credibility, but there are worthwhile awards that focus on a company’s customer service, workplace culture, or individual accomplishments.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Video summaries of current blog posts are another way to ramp up video content. If a portion of your customer bases uses Messenger and you have the budget, a Messenger test could be well worth it. Customer service and customer sentiment . Try unpolished images to drive engagement.

B2B 344

B2B Facebook LinkedIn Small Business 344

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous.

Reputation 75

Reputation Employee Leadership Product Launch 75

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. Brands that can effectively leverage these platforms can access a global audience, share their messages, and actively engage in conversations that shape their reputation and public perception.

Viral 78

Viral Digital PR Storytelling Reputation 78

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

A strong leader is expected to be a brand ambassador, a voice for corporate reputation, and even a social media influencer. A CTO or COO will have knowledge or insights that are distinct from those of a customer service office, but social content should be linked by a common strategy and organizational values.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Reputation Management.

Strategy 88

Strategy Marketing Reputation Survey 88

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous.

Reputation 48

Reputation Employee Leadership Product Launch 48

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JULY 11, 2023

Established Reputation and Brand One of the primary benefits of investing in a beauty salon franchise is the opportunity to align with an established brand and reputation. Communicating this benefit involves highlighting the reputation, quality of services, and customer loyalty associated with the franchise brand.

Communications 60

Communications Training Advertising Advertising 60

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Will your customer service team receive an increased amount of calls, what about your website and social media channels?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

MARCH 21, 2024

Furthermore, advance AI tools can identify emerging customer preferences. This will allow organisations to refine approaches to customer services , tailor any marketing material and inform product development strategies. Drop us an email: hello@prohibitionpr.co.uk or give us a bell on 0113 430 4160.

Social Media 62

Social Media Trends Analysis Media 62

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 136

Instagram Technology Resources Employee 136

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. While tailoring the brand’s voice to its audience, ensure that it’s still consistent with the image and reputation being sought. Why should it Matter?

Tools 88

Tools Product Launch Guidelines Customer Service 88

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber? United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

Marketwired

JANUARY 26, 2016

We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket.

Brand 100

Brand Branding Customer Service Reputation 100

Flack's Revenge

NOVEMBER 23, 2016

Here, I thought I’d take the opposite approach – cite atypical PR missteps by brands that generally enjoy good reputations. Eventually Samsung completely killed the phone, but not before suffering significant damage in terms of reputation and sales. I am also thinking of John Grant’s great song Disappointing.

Wikipedia 120

Wikipedia Crisis Management Customer Service Crisis 120

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. Ready to get your press release out there?

Communications 52

Communications How To Corporate Training 52

Stephen Waddington

MAY 16, 2017

Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. This is my motivation for blogging but it doesn’t suit everyone. Organisations themselves are become influencers by creating their own media such as apps, blogs and websites. Influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Mark your calendar.

Case Study 136

Case Study B2B Conference Industry 136

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. A social media manager loses their temper in a customer service post on Facebook. But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line.

Social Media 239

Social Media Crisis Training Media 239

5W PR

OCTOBER 20, 2020

Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit. 89% are more connected to peers, and 87% were more likely to extend extraordinary customer service. The post Purpose Driven Branding appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Brand 88

Brand Branding Survey Study 88

Critical Mention

MARCH 15, 2019

By monitoring your brand’s reputation through social media, you can keep your eye on competitors and industry news. Alexa Lemzy is the blog editor and customer service maven at TextMagic. Every landing page you are linking to on your social channels needs to be fully optimized for mobile. Use Quick Response (QR) codes.

Mobile 109

Mobile Social Media Marketing Media 109

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. Once the bylined article is published, don’t forget to promote it on social channels.

B2B 147

B2B Leadership Customer Service eBook 147

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Drew Neisser, Founder & CEO of Renegade.

Social Media 149

Social Media Marketing Media B2B 149

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Influencer detection and customer relationship management. Probably the least exciting aspect of social listening is customer service. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Melissa Agnes

JANUARY 5, 2015

That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations. Now that we have that all cleared up… here are the 3 absolute must-do’s to help make your 2015 crisis-free: 1- Review your customer service policies and trainings.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Doctor Spin

APRIL 5, 2023

Reputation —Reputation plays a huge role in public relations for small businesses. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Please support my blog by sharing it with other PR- and communication professionals. corporate cringe ).

Small Business 52

Small Business Strategy eBook Reputation 52

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. It has been translated into Korean and German. His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Social media has always been recognized as a strong customer service facilitator.

SEO 229

SEO Social Media Tools Google 229