Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media? Drew Neisser, Founder & CEO of Renegade. Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

Waxing UnLyrical

SEPTEMBER 17, 2023

tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. As much in terror as I was – and I was – I had the wherewithal to get the Arena comms/social media team together via text/phone. So I’m not exactly a social media detractor.

Social Media 59

Social Media Facebook Media Internal 59

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings.

Exercises 198

Exercises Google Writing Blogging 198

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. With these seven tips, you can get started on enhancing your social media campaigns!

Mobile 109

Mobile Social Media Marketing Media 109

5W PR

NOVEMBER 16, 2023

UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. Use branded hashtags to aggregate UGC.

How To 78

How To Community Customer Service Tools 78

wiredPRworks

MAY 18, 2022

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. Great advice! I still need to take it. ??

Small Business 52

Small Business Social Media Radio Media 52

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Bianchi Biz Blog

FEBRUARY 2, 2023

Another potential use of ChatGPT in the automotive industry is in the creation of social media content. The model can be used to generate tweets, Facebook posts, and other types of social media content that can be used to promote products, events, and other aspects of the company.

Automotive 80

Automotive Training Customer Service Data 80

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Check out our services.]. Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel.

Company 150

Company Tools Technology Software 150

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Customer service and Chatbots (15%). Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. You can also create email templates for common customer service inquiries, such as: Where’s my product?

Marketing 120

Marketing Comparison eBook Social Media 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events.

B2B 136

B2B Brand Branding Trade Shows 136

Melissa Agnes

JULY 2, 2014

There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. She wanted to be her best creative self, writing for a greater cause than simply selling a product. Your mic is always on. Circumstances change.

Reputation 250

Reputation Print Customer Service Creativity 250

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority. When submitting for a customer service award, be prepared to supply some numbers on customer reviews and testimonials. Most importantly, awards represent a third-party endorsement.

Case Study 136

Case Study B2B Conference Industry 136

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. Then there’s the stress and pressure of individuals in the media spotlight, which can be crushing. Not this time. Seeing is believing.

Media 74

Media Viral Video Newspapers 74

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. Finally, the header image was created using DALLE-2. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Rock the Status Quo

OCTOBER 6, 2015

After decades of media relations and pitching, everything is suddenly changing. Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s refreshing.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Flack's Revenge

NOVEMBER 23, 2016

Please note that I am not writing just about customer service, product quality, security breaches or other kinds of fails; this blog is careful not to confuse these things with PR and crisis management thereof. I am also thinking of John Grant’s great song Disappointing. Wells Fargo.

Wikipedia 120

Wikipedia Crisis Management Customer Service Crisis 120

Melissa Agnes

JANUARY 5, 2015

If you aren’t yet monitoring social media and the web as a whole, then you aren’t ready for anything, never mind to implement the following three must-do strategies. That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Cision

MAY 26, 2016

The Middle Finger Project – a wonderful blog and project from Ash Ambirge about copywriting and life in general. Figure out what it’s about (marketing, sales, customer service, elephants?). Often this means sitting down and writing, designing, or recording. Also contains large amounts of sass. and so much more.

Analytics 200

Analytics Energy Google Data 200

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. Did you browse their blog/outlet?

Digital PR 62

Digital PR Pitching Interviews Writing 62

Bad Pitch Blog

DECEMBER 28, 2011

But is this a public relations mistake or is this a customer service mistake? Just Do It (Your Job) According to Know Your Meme, Ocean Marketing " was contracted to handle customer relations for the Avenger Controller." So the question becomes: is Customer Service and PR the same thing? I''m dead serious.

Customer Service 69

Customer Service Marketing Wikipedia Pitching 69

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. It’s worth noting Pinterest also has a foundational track record with social media advertisers. 1) Marketing Audibles for Audio Search. So, what exactly is a visual search ad?

Tools 60

Tools Pinterest Marketing Media 60

wiredPRworks

JULY 1, 2022

The first 12 ways to spark a LinkedIn profile makeover success come from my LinkedIn chapter in Success Secrets of the Social Media Marketing Superstar s. The keywords people use to find you and your business might point to your profession, service, location, area of expertise or even the problems you solve. Get started with this post!

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Critical Mention

AUGUST 21, 2018

Writing it to appeal to your target audience also improves your reputation in the long run. However, responding with a short, sympathetic reply ensures the customer feels heard and shows your company’s commitment to your customers. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Customer Service 61

Customer Service Writing Financial Local 61

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook small businesses without a well-known brand. As such, building solid relationships over time becomes crucial for gaining media coverage and endorsements from those who matter most. the 3 R:s): Recognition —One of the most prominent obstacles in obscurity.

Small Business 52

Small Business Strategy eBook Reputation 52

Waxing UnLyrical

FEBRUARY 16, 2011

If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. I’ve written before about how good customer service is the best kind of PR.

Publicity 107

Publicity Media Case Study Nonprofit 107

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. Internal data such as survey responses, call center data or customer service email data according to a company representative. It compares email data with social media data for Coca-Cola.

Internal 63

Internal International Data Media 63

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. What courses does/did your school’s PR major offer?

Education 150

Education Training Course Social Media 150

5W PR

APRIL 4, 2017

In small communities near a significant tourist attraction, there are built-in approaches that can be shared on websites and social media. If you aren’t certain, then speak to your visitors, ask them what they loved about their stay, what they think would make it better, and ultimately, ask them to write a quick paragraph about your place.

Hotels 74

Hotels Local Travel Social Media 74

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook B2B organisations. As such, building solid relationships over time becomes crucial for gaining media coverage and endorsements from those who matter most. PR campaigns can help B2B organisations communicate more effectively with their customers and build a stronger bond with them.

B2B 52

B2B Strategy eBook Small Business 52

Sword and the Script

JUNE 3, 2020

The company also says it has doubled “the amount of content from Reddit” for media monitoring. The company also combined that with traditional media monitoring: “TVEyes also tracked the term ‘Tom Brady’ in its Media Monitoring Service network of more than 2,200 stations worldwide for 48 hours after the event.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Critical Mention

JULY 20, 2018

The rise of social media and internet marketing has proven him right. Below are some common mistakes PR pros make when writing copy and our solutions: Not getting to the point. Writing from your company’s perspective, not your audience’s. In most cases, writing from your audience’s perspective is more effective.

Writing 63

Writing Content Marketing Tools Customer Service 63