Remove Blogging Remove Customer Service Remove Interviews Remove Twitter
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The Myth Of The Social CEO

ImPRessions - Crenshaw Communications

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. It’s not a good look for a CEO to have a dormant Twitter feed. Consider a C-level blog. Broaden the social engagement bench. Think advocacy.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. This is my first in series of interviews on the topic. Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service.

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Create a Content Hub that Drives PR Results

Cision

Owned media is content you create on a platform you own, such as your company’s website or blog. Write down all of the questions your customer service department is asked. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. Get people to share blog posts.

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5 Fun Facts with Peter Shankman (Part 2 of 2)

Critical Mention

Who are your top five people to follow on Twitter and why? Also, be sure to read part one of our interview with Peter chock-full of smart and savvy advice. To learn more about Peter, hire him to speak, read his blog and more, visit his site. They Can Kill You But They Can’t Eat You, Dawn Steele. Words With Friends.

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What today’s executive leaders could learn from UW-Eau Claire’s Chancellor Jim Schmidt

Communications Conversations

UW-EC grad, Kevin Hunt and I had the chance to interview Chancellor Schmidt earlier this week as part of our Talking Points Podcast. And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ). could learn a lot from this guy.

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Letter from London: hold bad news for Monday

Stephen Waddington

Zencastr is a cloud based alternative that provides a Skype-like service for recording interviews. During the session we explored how to choose a dissertation topic, explored 20 areas of modern practice, and discussed how to land expert interviews. The exception are public service information and customer service. ??

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