Doctor Spin

APRIL 17, 2023

Going “The Extra Mile” is Good PR, Too If doing things that don’t scale is a good strategy for a startup, what about PR? A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

NOVEMBER 3, 2020

The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. Separately, Cision said it’s Falcon.io

Instagram 144

Instagram Technology Resources Employee 144

Cision

AUGUST 2, 2016

Your sales and customer service teams, as well as other key members of your organization, should be involved in your content distribution process. Consider implementing sponsored content, social ads, custom display ads or even guest posting on an industry thought leader’s blog. Use a distribution service.

Internal 120

Internal International Customer Service Pitching 120

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 156

Media Relations Media Print Software 156

Bianchi Biz Blog

FEBRUARY 2, 2023

ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. A Google search turned up more than 36 million news items about it. The model can be used to generate press releases, product descriptions, and other types of marketing materials quickly and easily.

Automotive 80

Automotive Training Customer Service Data 80

Newsfile

OCTOBER 24, 2023

In addition, 86% of users think twice about buying from a company with negative reviews. Unsurprisingly, if this is characteristic of your company, it translates into a negative financial impact. As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Customer education events.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Awards are all about the outcomes. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. When submitting for a customer service award, be prepared to supply some numbers on customer reviews and testimonials. Leverage the win.

Case Study 136

Case Study B2B Conference Industry 136

Prohibition

DECEMBER 9, 2021

This means that things can quickly be picked up by the press and seen by millions of people before you have a chance to get it under wraps – which is why it is more essential than ever that you are prepared for a PR crisis. Will your customer service team receive an increased amount of calls, what about your website and social media channels?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

FEBRUARY 11, 2016

By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. Listen on social to learn about your audience and how your brand can best communicate with them. Well, how about three or four or even 20?

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. It’s about exploring the different options available to self-publishers to produce a quality, low-cost tangible product. There is a nominal set-up fee (about $100), and then you can print your book on-demand by online order or at the physical location of a machine.

Print 120

Print How To Local Customer Service 120

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Check out our services.]. based Brandwatch has raised about $65 million and previously made an acquisition of its own. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center.

Company 154

Company Tools Technology Software 154

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. Anyone can create content, blog and launch a new social media page. We’re thinking differently.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup. It swept the country like a virus, and, despite valid concerns about a backlash, the impact is far-reaching. Tired of hearing about Uber? Mainstream media. The Losers. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

DECEMBER 3, 2019

In other words, all of the information Cision learns about who is reading your coverage can be used to define a target audience for a paid campaign. I have no idea if these investigations have merit, but a law firm that puts out a press release announcing an investigation looks like a fishing expedition to me. Detailed briefing here.

Data 90

Data Enterprise Survey Instagram 90

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 104

Interviews Publicity Technology Social Media 104

Doctor Spin

APRIL 5, 2023

At its core, PR is all about building trust with your audience through strategic communication. Better customer relationships —PR campaigns can help small businesses communicate more effectively with their customers and build a stronger bond with them. Learn more about content themes. Learn more about deep content.

Small Business 52

Small Business Strategy eBook Reputation 52

Sword and the Script

JULY 2, 2019

The press release distribution platform owned by Warren Buffet’s Berkshire Hathaway says it’s partnering up with Q4 Inc., The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go….

Trends 60

Trends Media Report Technology 60

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Doctor Spin

APRIL 5, 2023

At its core, PR is all about building trust with your audience through strategic communication. PR campaigns can help B2B organisations communicate more effectively with their customers and build a stronger bond with them. Learn more about the content themes PR strategy. Learn more about the deep content PR strategy.

B2B 52

B2B Strategy eBook Small Business 52

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Presspage

SEPTEMBER 19, 2017

For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Tech companies are designing AI that produces outbound content, including press releases, product descriptions, email outreaches etc. The question of automation is about when, not if, it will happen.

Software 83

Software Technology Knowledge Base Creativity 83

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. Write about the thing, not the keyword string. It must involve marketing, sales and customer service teams.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

5W PR

MAY 27, 2024

The foundations of crisis management Effective crisis management is about being proactive, not reactive. Preparation Assembling a crisis management team of representatives from vital departments such as public relations, marketing, customer service, and legal is crucial. Transparency and authenticity Honesty reigns supreme.

Crisis Management 78

Crisis Management Crisis Brand Branding 78

wiredPRworks

JUNE 8, 2016

Here's my press release. The world’s top financial planning and life insurance professionals are about to become more savvy about WIRED marketing, LinkedIn and social selling. About MDRT via MDRT.org. About Barbara Rozgonyi: WIRED Social Selling Expert and Motivating Marketing Speaker.

Insurance 40

Insurance Insurance Financial LinkedIn 40

PR in High Definition

AUGUST 27, 2019

Not doing so can be taken as a snub, not taking an issue seriously or caring about customers, or even an indication of guilt. If it’s an unhappy customer, then should you pass it on to customer services? However, there can be a right time to say nothing.

Crisis 72

Crisis How To Newspapers Reputation 72

Barokas

MARCH 22, 2018

We managed The Shop’s social platforms, which became the company’s main channel for customer service. Our team played a key role in securing RSVPs for The Shop’s Grand Opening event and hosted a press tour the morning of the event. To learn more about Barokas PR’s work with these clients, please reach out (karli@barokas.com)!

Public Affairs 49

Public Affairs Sports Engineering Local 49

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Each user has a different algorithm-driven experience based on the data that these platforms gather about us. She always improves my work.

Government 103

Government Education Print Ethics 103

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! For starters, can you tell us more about you and being an “Adventurist,” as you say in your bio? A good speech is about learning.

Interviews 54

Interviews Financial Social Media Crisis 54

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Because of this, social media unfortunately holds the potential to amplify negative press.

Brand 195

Brand Branding How To Reputation 195

5W PR

APRIL 9, 2024

It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press. This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That’s what I’ll talk about tomorrow.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Bad Pitch Blog

NOVEMBER 8, 2009

Bloggers send more than a few emails asking to be removed from a media list, we also send emails to PR people to tell them why a pitch doesn’t work for their blog – and perhaps what might work in the future. Point of fact is that we don''t know you nor have we never heard directly from you about this matter.

Pitching 60

Pitching Agency Customer Service Software 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. AI-written content adds more noise. “PR

Marketing 196

Marketing Content Marketing Data Social Media 196

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Then, based on the output, you can customize your requests from there. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue.

Trends 105

Trends YouTube Video Social Media 105