Stephen Waddington

MAY 16, 2017

This is my motivation for blogging but it doesn’t suit everyone. It puts public relations on a collision course with marketing disciplines. Organisations themselves are become influencers by creating their own media such as apps, blogs and websites. Increasingly influencers demand a fee for working with an organisation or brand.

Publicity 119

Publicity Customer Service Community Internal 119

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. How to Build & Evangelize Your Community With Word-of-Mouth Marketing. Blog Posts. White Paper.

Marketing 120

Marketing Customer Service Employee Mobile 120

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. The Middle Finger Project – a wonderful blog and project from Ash Ambirge about copywriting and life in general.

Analytics 200

Analytics Energy Google Data 200

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. Besides what’s been suggested, other important areas to keep fine-tuning our customer service, clear and credible communication with customers, and shipping.

Retail 88

Retail Mobile Study Web 88

Marketwired

JANUARY 26, 2016

I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket. Instead of a neutral or positive experience with the product, poor customer service ignited negativity and hostility toward the brand. I needed help and I needed it fast.

Brand 100

Brand Branding Customer Service Reputation 100

Melissa Agnes

JULY 2, 2014

In an excellent blog post on customer service , Derek Sivers describes the type of scene you’d see in a move, where a character “is saying something nasty or secret, and then realizes their microphone is on, so they immediately straighten up, correct themselves, and say the publicly-acceptable thing instead.”

Reputation 250

Reputation Print Customer Service Creativity 250

Cision

SEPTEMBER 21, 2016

You can also create email templates for common customer service inquiries, such as: Where’s my product? Content Creation. Content marketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life. How do I return a product? I’m unsatisfied with my product.

Marketing 120

Marketing Comparison eBook Energy 120

PR 20/20

NOVEMBER 30, 2022

Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. This way, you can best target, communicate and serve up the most relevant content to each vertical. What makes our company unique in the market? Customer service?

Marketing 52

Marketing Technology Internal International 52

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

ImPRessions - Crenshaw Communications

APRIL 24, 2018

If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. Bylined content. The worst thing that happens is they say no. Top ways to work with influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

APRIL 21, 2017

Every time someone mentions your brand on social media or a blog, it’s up to you to respond. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts. Here’s how you can strengthen the bond with the people who love you. Acknowledge Them.

Brand 229

Brand Branding Social Media Survey 229

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. Anyone can create content, blog and launch a new social media page. Change your habits?

Digital PR 100

Digital PR Publicity Pitching Social Media 100

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”.

Marketing 60

Marketing B2B Local Customer Service 60

Cision

AUGUST 2, 2016

Most brands focus externally when creating and promoting content, but they’re missing an important audience to include: the internal audience. If your internal audience isn’t interested in the content you create, how can you expect your external audience to be? Try a few options and evaluate your progress. Offer a subscription.

Internal 120

Internal International Customer Service Pitching 120

PR 20/20

JANUARY 15, 2019

Marketing Account Management Software. Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong.

Trends 57

Trends Marketing Software Video 57

Cision

JANUARY 9, 2017

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. All-Inclusive.

Print 120

Print How To Local Customer Service 120

Sword and the Script

JANUARY 3, 2023

Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm. She is a thought leader in the field of PR and is the author of several books on PR and content marketing. It was developed by Gini Dietrich, the CEO of Arment Dietrich, a PR and content marketing firm.

Interviews 98

Interviews Publicity Technology Social Media 98

Critical Mention

JANUARY 30, 2019

24/7/365 customer service. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 60

How To Media Analytics Television 60

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Critical Mention

JULY 20, 2018

Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” The rise of social media and internet marketing has proven him right. Today, most businesses recognize content marketing as an effective tool in building their brand and increasing company profits.

Writing 63

Writing Content Marketing Tools Customer Service 63

Critical Mention

JANUARY 30, 2019

24/7/365 customer service: “Always-on” support is often overlooked but should absolutely be considered during your vetting process. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 60

Media Marketing Analytics Television 60

Barokas

FEBRUARY 5, 2019

Be smart about how you use content platforms : A number of content platforms, such as Curata, Percolate, Kapost and others have emerged, applying the power of technology to common content marketing challenges. When used right, these can make a real impact in streamlining content operations and initiatives.

How To 60

How To Marketing Resources Journalism 60

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Engage with your fans and focus on customer service to generate positive reviews.

Social Media 52

Social Media Consumer Brand Branding 52

Waxing UnLyrical

JANUARY 27, 2016

Customer service with an attitude of caring and respect. Quality of graphic design and content that inspires confidence. Content that is original and shows expertise, instead of regurgitating other people’s opinions and tips. Brand clarity and consistency in messaging. How does your company approach trust audits?

Customer Service 40

Customer Service Reputation Energy SEO 40

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Chat systems have certainly seen adoption rate grow to the extent some see them as a way to replace gated content.

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

wiredPRworks

JUNE 8, 2016

You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 187

Marketing Content Marketing Data Social Media 187

Critical Mention

APRIL 8, 2018

Before we wrap up, here are a few other key pointers to assist in you pitching media monitoring: Increased ability to provide customer service. Your team and your boss will also appreciate your initiative in being a proactive team player, and that news tends to reach the top. Track, monitoring and identify industry trends.

Media 64

Media Software Leadership Customer Service 64

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). Sometimes that means taking care of their customer service needs.

Insurance 60

Insurance Insurance Social Media Corporate 60

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Brand 195

Brand Branding How To Reputation 195