Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

Ronn Torossian

APRIL 13, 2016

Today, public relations involve a higher level of creativity and innovation to get the same results. This involves trying new software, programs, and services. The post PR in a New Age Digital World appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It also includes new forms of … READ MORE ».

Software 150

Software Technology Creativity Media Relations 150

NewsWhip

NOVEMBER 9, 2022

While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage. To stay updated with the top brand stories of each month, read September’s blog here.

Twitter 148

Twitter Brand Branding Retail 148

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Event & Experiential Marketing.

Training 370

Training Media Training Reputation Crisis Communications 370

Buzzstream

OCTOBER 21, 2021

Some of our clients were using project management software (such as Teamwork, Asana and Monday) and I loved how organized it was across their companies. These are a few of the things I implemented and led me to win a 10 from all clients on the last NPS score survey before I left the agency – to work for a project management software!

Software 151

Software How To SEO System 151

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. PR professionals must craft appealing content that conveys relevant messages that resonate with specific audiences, from buyers of business software to new parents.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Instead of generating blog topics on a one-off basis, what if you could create several hundred at a time?

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Instead of generating blog topics on a one-off basis, what if you could create several hundred at a time?

Blogging 60

Blogging Conference Content Marketing Writing 60

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: Bulk Blog Topics Generation. Bulk Blog Topic Generation.

Blogging 60

Blogging Conference Content Marketing Writing 60

Onclusive

MAY 31, 2018

In those five days, the hashtag #DeleteFacebook circulated the Internet and a recent study from Creative Strategies showed that thirty-five percent of Facebook users surveyed said they are using Facebook less than they did before hearing about data privacy concerns. Source: AirPR Software. Source: AirPR Software.

Crisis 191

Crisis Data Software Privacy 191

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

Presspage

JUNE 29, 2022

Which is why so many PR professionals try to build a solution from scratch, devoting IT and PR resources to creating custom software in-house. The right platform doesn’t seek to crush creativity; it’s an enabler of it, giving everyone the same effective set of tools to work with. So what’s the answer? A platform like Presspage.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

Which is why so many PR professionals try to build a solution from scratch, devoting IT and PR resources to creating custom software in-house. The right platform doesn’t seek to crush creativity; it’s an enabler of it, giving everyone the same effective set of tools to work with. So what’s the answer? A platform like Presspage.

Software 78

Software Corporate System Data 78

Prohibition

NOVEMBER 9, 2022

In this blog, we will delve into our top tips and tricks for enhancing your next Facebook ads campaign, as well as taking full advantage of the various marketing tools Ads Manager can offer you. 4) ENHANCE YOUR CREATIVE. Many marketers will dig deeper with their creative to improve engagement and sales. 6) REVISE YOUR AD COPY.

Facebook 110

Facebook Advertising Advertising Creativity 110

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. A testimonial video about a business devastated by a ransomware attack can be very compelling where it counts – when targeted properly to the IT decision-maker for cybersecurity software. Analyst reports are among the most important resources here.

Storytelling 233

Storytelling Education Software LinkedIn 233

Karen Freberg

JUNE 24, 2018

No question at all about this – it’s not just the great resources and software programs they offer, but it’s the people. I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. What is Creative Campus?

Creativity 40

Creativity Education Video Film 40

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Start an executive blog. Get experiential. Reuse, recycle, re-tool. Use targeted video.

Video 160

Video Banking Data Software 160

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 136

Instagram Technology Resources Employee 136

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. Wear cloth face covers. Scrub digital files, too. Hold virtual meetings.

Employee 187

Employee Skype Meeting Nonprofit 187

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Leave your “innovative software developed by a true visionary that will revolutionize the world” at home and focus on clear and powerful language. PR writing may not be what you think. Versatility rules.

Writing 147

Writing Storytelling Pitching Creativity 147

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Image recognition software (4). Creative skills (26%). Where humans outperform AI: Creative thinking (70%). Customer service and Chatbots (15%). CRM enhancement (11%). None (27%). How can marketers successfully coexist with AI?

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

MAY 15, 2017

A chance to show creative flair. . We want to see who blogs or has contributed pieces to on-campus pubs. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. We choose hires who demonstrate more than just dazzling academic prowess.

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. The small B2B software provider Basecamp set out to be different from the moment is began in 1999. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. The combination of GPT-3 and audio and video transcription software such as Otter.ai It can also use machine learning to summarise text.

Publicity 98

Publicity Wikipedia Marketing Training 98

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Internal International Pitching 130

Cision

DECEMBER 9, 2015

A copyright is legal protection for your creative works and ideas that are published, broadcast, or presented or displayed publicly. the moment you publish anything , say, a SlideShare or blog post, it comes under copyright for the duration of your life, plus 70 years. Use alerts and social listening software. Not so fast.

How To 120

How To Training Education Creativity 120

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Let’s get started so you can get blogging. Select keywords for your blog post. If you don’t have access to paid keyword research software, such as Moz or SEMrush , no worries. Here’s where you can start.

SEO 40

SEO Blogging Web Writing 40

Beyond PR

OCTOBER 4, 2016

It takes savvy, creativity and a penchant for experimentation to connect with audiences. Keep reading for the five ways media monitoring software and content distribution go hand in hand for communication success. Only a few years ago, it was relatively easy to jump onto social, build an audience and promote your content.

Strategy 96

Strategy How To Software Media 96

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. That is technology without a strategy.

Agency 63

Agency Software Enterprise Marketing 63

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 98

Interviews Publicity Technology Social Media 98

Doctor Spin

FEBRUARY 15, 2024

Please support my PR blog by sharing it with other communication professionals. Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Outside the box” = Used to refer to creative thinking, but has become a cliché.

Communications 52

Communications eBook System Corporate 52

Cision

SEPTEMBER 3, 2015

Schedule Your Blog Posts. I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write.

Communications 120

Communications How To eBook Training 120