Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191

Crisis Data Software Privacy 191

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. Wear cloth face covers. Scrub digital files, too. Hold virtual meetings.

Employee 189

Employee Skype Meeting Nonprofit 189

Sword and the Script

MARCH 24, 2015

The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. It also labels the click “its evil queen.”.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Don’t forget that engagement can also be measured. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Be Creative. Welcome Comments. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. I didn’t want to only spend my days billing out client work, I needed something more creative to feed my soul and scale my business. Guest Post by Elise Perkins.

Product Launch 40

Product Launch Measurement How To Course 40

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. Then you start to break it down.

Marketing 120

Marketing Analytics Measurement Data 120

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Internal International Pitching 130

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Requirements.

Marketing 46

Marketing Case Study Software Analytics 46

Communications Conversations

JULY 26, 2018

In a recent guest post on Mark Schaefer’s blog, the author tried to make the case for why more marketers should be budgeting for social analytics software. Most organizations don’t need social media management software (alluded to above). ” A good creative mind will be every bit as good.

Technology 84

Technology Social Media Tools Trends 84

PR 20/20

JANUARY 15, 2019

Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Account-Based Reporting Software.

Trends 57

Trends Marketing Software Video 57

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Overview of Your Company And Blog/Resources Sections. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

APRIL 7, 2020

In pursuing the vendor news and blogs, I noted a lot of them have made Coronavirus or COVID-19 related announcements (the keyword choice is interesting since the virus causes the illness ). PRgloo is offering to build a free microsite for members of the National Health Service (in the UK) or emergency series, the company said a blog post.

Technology 118

Technology System Tools Government 118

ImPRessions - Crenshaw Communications

MAY 3, 2017

As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item. And do some educating.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. 5) Picks from the vendor blogs and PR trades. I’ve looked over the vendor blogs for the last 30 days or so and picked out a few blog posts (or contributions) I thought should earn a mention.

Trends 60

Trends Media Report Technology 60

OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth. What’s your best tip for measuring PR?

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR 20/20

DECEMBER 6, 2018

The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. Should they hire an agency and double down on number of blogs posts? The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other (e.g.

Marketing 55

Marketing Resources eBook Construction 55

Waxing UnLyrical

JUNE 14, 2018

We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. It can turn into a discussion about how you can be the technical lead of implementing new software. Image: Alexis Brown via Unsplash, Creative Commons CC0.

Print 71

Print Resources Technology Interviews 71

The Resolution Blog

MAY 7, 2019

This could really solve some of the measurement issues that PR has had over the years. It feels like machine learning might be something you’d use to measure results over a long period of time rather than a short campaign, right? Yeah, definitely. We’re ultimately getting to the point of automation of process ease.

Technology 120

Technology Analysis Data Tools 120

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Mark as read Approve comment Congratulations for a great post, very creative! Oh, one other thing: my blog = my sandbox. Thanks for sharing!

Publicity 86

Publicity Creativity Measurement Twitter 86

PR in High Definition

JULY 24, 2017

Moreover, AI can continuously analyse this data, looking for correlations and trends to offer critical marketing insights and better measurement of your metrics. We know that “Do you need this piece of software?” Robots are not just limited in terms of content production, so are their creative muscles.

Fashion 72

Fashion Data Sports Creativity 72

Cision

APRIL 6, 2015

Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. text (blog post / article). Don’t use listens to measure success. iTunes and YouTube don’t deduce context from audio alone. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

MaccaPR

SEPTEMBER 10, 2015

So far, Inbound15 opened with keynote speakers from author/blogger Seth “Permission Marketing” Godin, “Gifts of Imperfection” author Brene Brown, and HubSpot co-founders Dharmesh Shah and Brian Halligan, and break-out sessions covering related topics including measurement and email marketing tips and tricks.

Marketing 48

Marketing Internal International Software 48

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. But that’s a talent supply issue for a different blog post. PR Measurement: A Pulse Check on How Communicators Show Value. Big PR agencies do the same thing.

Agency 93

Agency Trends Marketing Survey 93

PR 20/20

SEPTEMBER 17, 2019

Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. Tracks include content strategy, core content concepts, future of content, and content management and measurement. SiriusDecisions Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 116

B2B Marketing Survey Software 116

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. A blog-eat-blog world . Less is more. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post. Then there’s the content explosion.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e.,

Measurement 80

Measurement Publicity Analysis Tools 80

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: CMS logins to blogs, content libraries, asset pools. Brands often have baseline style guides, but style guides aren’t enough.

Data 157

Data Data-Driven PR System Analytics 157

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?” rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. Talkwalker for realtime Newsjacking.

Tools 147

Tools Radio Data Analytics 147