PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity. Back to basics.

Creativity 48

Creativity Software Exercises Video 48

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. A blog-eat-blog world . Less is more. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191

Crisis Data Software Privacy 191

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Internal International Pitching 130

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. A chance to show creative flair. . We want to see who blogs or has contributed pieces to on-campus pubs. “Real-world” opportunities from day one. Learn the value of teamwork. .

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

Interviews 99

Interviews Publicity Technology Social Media 99

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

Presspage

JUNE 29, 2022

Which is why so many PR professionals try to build a solution from scratch, devoting IT and PR resources to creating custom software in-house. The right platform doesn’t seek to crush creativity; it’s an enabler of it, giving everyone the same effective set of tools to work with. So what’s the answer? Platforms make the pain go away.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

Which is why so many PR professionals try to build a solution from scratch, devoting IT and PR resources to creating custom software in-house. The right platform doesn’t seek to crush creativity; it’s an enabler of it, giving everyone the same effective set of tools to work with. So what’s the answer? Platforms make the pain go away.

Software 78

Software Corporate System Data 78

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. The PR industry operates this way mainly because we’ve not had access to predictive software or good data.

Analytics 132

Analytics Data-Driven PR Data Software 132

Cision

DECEMBER 9, 2015

A copyright is legal protection for your creative works and ideas that are published, broadcast, or presented or displayed publicly. the moment you publish anything , say, a SlideShare or blog post, it comes under copyright for the duration of your life, plus 70 years. Use alerts and social listening software. Not so fast.

How To 120

How To Training Education Creativity 120

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. It has now been a couple weeks since I joined the agency, and I’ve been onboarding to become familiar with the inner workings of the software and telecoms accounts.

Wireless 36

Wireless Internal International Software 36

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation.

Agency 63

Agency Software Enterprise Marketing 63

Cision

FEBRUARY 11, 2016

By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. If your social team is only made up of one or a few people, then you’re missing an opportunity to expand on your team’s creativity.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Stephen Waddington

JUNE 22, 2017

In each case public relations is represented at the highest level internally. Big win for public relations at Cannes Festival of Creativity. We’re incredibly proud of our client relationships that enable us to deliver breakthrough creative campaigns. I published a summary of the report on my blog. Thanks for stopping by.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. I want marketers to think more creatively and broadly about what to measure. Schedule a demo to find out how AirPR Software can help you with content marketing and PR measurement.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Let’s get started so you can get blogging. Select keywords for your blog post. If you don’t have access to paid keyword research software, such as Moz or SEMrush , no worries. Here’s where you can start.

SEO 40

SEO Blogging Web Writing 40

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Marketing turns to creative to stand out from the clutter .

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Think of your content contributor guide as a map for creatives to follow.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Jennifer Tomlinson | Qorus Software. Do you blog regularly? Creative employee communications.

Marketing 168

Marketing Employee Content Marketing Training 168

Landis PR

MAY 31, 2022

Sean Dowdall, President – Finance and International Business Major. For example, when Microsoft makes a software update it’s news to some outlets. If a small tech start does a significant software update, it’s not necessarily news. An early photo of Sean Dowdall, President. Always think big! Network like crazy.

Communications 52

Communications Software Interviews Journalism 52

Deirdre Breakenridge

NOVEMBER 3, 2016

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Are you enhancing the organization’s or the group’s voice by developing newsletters and creating a content strategy for their blog and other digital platforms? A follow-up blog post by PR 2.0

Trade Shows 150

Trade Shows Community Social Media Resources 150

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Barokas

APRIL 16, 2019

In interviews, Hoffman explains that while this approach comes with some downsides – high capital burn, hiring issues and possible dilution of company culture – he believes it is the only way for startups to stay competitive in software development today. Either way, scaling, blitzscaling, (or not) can be hard on PR and marketing teams.

How To 102

How To Crisis Internal International 102

Sword and the Script

APRIL 7, 2020

In pursuing the vendor news and blogs, I noted a lot of them have made Coronavirus or COVID-19 related announcements (the keyword choice is interesting since the virus causes the illness ). PRgloo is offering to build a free microsite for members of the National Health Service (in the UK) or emergency series, the company said a blog post.

Technology 118

Technology System Tools Government 118

PR 20/20

JANUARY 15, 2019

Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Categories are broken down into: Account-Based Execution Software. Account-Based Reporting Software. Marketing Account Intelligence Software. Marketing Account Management Software.

Trends 57

Trends Marketing Software Video 57

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. New interns will have to learn everything from the confusing marketing lexicon to email marketing and ROI (that’s return on investment). The point is: You’ll learn a lot.

Content Marketing 86

Content Marketing Marketing SEO Video 86

ImPRessions - Crenshaw Communications

MAY 3, 2017

And exposure to eager PR students helps fill the new hire or intern pipeline. Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item. Also helpful, turn these lists into visuals via Pinterest or some other site to store creative output. Publications like Inc.

Writing 149

Writing Education Pinterest Creativity 149

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. 5) Picks from the vendor blogs and PR trades. I’ve looked over the vendor blogs for the last 30 days or so and picked out a few blog posts (or contributions) I thought should earn a mention.

Trends 60

Trends Media Report Technology 60

Cision

AUGUST 27, 2015

Obviously, podcasts are popular, but so are blogs. Interview style podcasts allow you to rotate guests on your show, including internal thought leaders or well-respected industry analysts. Recording software – $30. Production Software – Free-$349. Image: Ruta N Medellin , Holmes Palacio ( Creative Commons ).

Skype 120

Skype Interviews Software Mobile 120

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. 3) Big Business is Where Good Software Goes to Die. 3) Big Business is Where Good Software Goes to Die. Hence the saying, big companies is where good software goes to die.

Tools 60

Tools Pinterest Marketing Media 60

MaccaPR

SEPTEMBER 10, 2015

In full disclosure, Maccabee is a partner agency of HubSpot and we use the software to power our own agency's inbound marketing efforts, which include this blog! Finally, be sure to assemble internal superstars who want to see inbound marketing efforts succeed. It's the age-old question (and tension) within many organizations.

Marketing 48

Marketing Internal International Software 48

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

PR 20/20

DECEMBER 6, 2018

The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. Should they hire an agency and double down on number of blogs posts? The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other (e.g.

Marketing 55

Marketing Resources eBook Construction 55

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign. This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60