Sword and the Script

FEBRUARY 13, 2018

Over the years, I’ve learned the following three basic guidelines help keep readers engaged. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. Can your PR firm bring big creative ideas and execute on them? 1) Write short sentences. the Other Way Around.

Writing 60

Writing Blogging Content Marketing Web 60

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Executive Thought Leadership. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Overview of Your Company And Blog/Resources Sections. Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

5W PR

SEPTEMBER 27, 2023

The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine. A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms.

Brand 78

Brand Branding How To Analytics 78

Shift Communications

MAY 24, 2022

It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. Creators are (as in their name) creative. Just make sure influencers do follow FTC guidelines. But influencer marketing strategy has a new creative- and performance-driven look.

Strategy 97

Strategy Marketing Guidelines Creativity 97

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Kick-ass” PR blogs. Prezly published a list of the “15 most kick-ass PR blogs in 2023.”

Analysis 144

Analysis Tools Software SMB 144

PRSay

MAY 10, 2018

Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. Back in the early days of influencer marketing, bloggers and their blogs were all the rage, and social channels merely drove traffic. Guidelines plus creative freedom. Take that, Snapchat!

Brand 127

Brand Branding Guidelines Creativity 127

5W PR

SEPTEMBER 27, 2023

However, as a general guideline, there is a way when companies should consider starting their holiday marketing preparations. Begin crafting the holiday messaging, designing creatives, and determining which channels the company will utilize.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Beyond PR

JUNE 9, 2016

I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Bradley warns that some B2B marketing tends to be so creatively safe it teeters on the edge of boring and risks not engaging its audience. We’re talking to the same person. I try to be engaging.”.

Creativity 40

Creativity B2B Guidelines Energy 40

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section.

Community 206

Community Nonprofit Conference Social Media 206

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. So, we need a new placeholder metric.

System 62

System Google Policies Guidelines 62

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution.

Marketing 86

Marketing Guidelines Social Media Conference 86

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. The CDC also has guidelines that you can follow. Wear cloth face covers. Hold virtual meetings. Network and pursue new business virtually.

Employee 189

Employee Skype Meeting Nonprofit 189

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. Creative ideas AR will come out of the trough of disillusionment in 2020.

Pitching 79

Pitching Agency Creativity Guidelines 79

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

5W PR

AUGUST 22, 2017

To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use. These regulations come with requirements from brands. Below are three debated and commonly overlooked disclosure requirements by the FTC: .

Social Media 92

Social Media Guidelines Media Handbook 92

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Machine vs. Man: Does AI Efficiency Trump Human Creativity? Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. He saw the fun of it and the opportunity to do something fresh and different, so we broke the mold in a careful way, because Citrix has very particular brand guidelines and positioning. Give us the 1,000-foot view of the campaign.

Community 78

Community B2B Social Media Video 78

Cision

JANUARY 20, 2016

Like editorial calendars, most outlets also include a section on their website with guidelines and pitching policies. Not feeling particularly creative? By identifying patterns, you’ll be better prepared for future opportunities and could even come across content ideas to cover on your brand’s blog. Research Pitching Policies.

Pitching 120

Pitching Policies Guidelines Report 120

Barokas

JUNE 7, 2019

With so many product reviews being generated both organically and paid across multiple platforms—Instagram, blogs, vlogs, YouTube—the marketing and advertising game has changed. Brands may offer a few guidelines, but the influencer is in charge of the voice and tone of the sponsored content. The key players? Influencers.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Communications Conversations

OCTOBER 13, 2015

Of course, you’d have to set up guidelines and parameters with the employees. I blogged about it earlier this year. Allow a select number of volunteers to “takeover” your corporate Instagram account for the day and share their volunteer experiences–through THEIR eyes! Remember the #LilyforTarget launch?

Corporate 60

Corporate Creativity Employee Instagram 60

5W PR

NOVEMBER 17, 2017

In the world of influencer marketing, one thing is certain –a creative, properly executed campaign with just the right influencers can work wonders for a client by increasing brand visibility, creating buzz and even generating sales. It’s important to remember that no guideline is set in stone. By: Ashley, Account Director.

Marketing 74

Marketing Guidelines Agency Creativity 74

Communications Conversations

MARCH 1, 2019

Develop a creative brief outlining brand objectives, target audience, desired outcomes, tone and key messaging. New communication channels (newsletter, blog, etc.). Tell them where they can’t go, share with them the work that you’re doing and then let them be creative. Step 2 – Create a detailed brand guide.

How To 99

How To Guidelines Creativity Examples 99

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Buzzstream

FEBRUARY 1, 2024

Guest Post Outreach Email Template When pitching a guest post idea, the golden rule is to follow the writer’s guidelines on the target site. For example, here are the guest post guidelines from the Hubspot blog. If you miss those guidelines, don’t expect your email to get read.

Pitching 87

Pitching Infographics Survey Resources 87

Landis PR

OCTOBER 25, 2021

Guidelines change week to week, and confusion is the only constant. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. Encourage others to think creatively. The rise of remote work and robust freelancer communities creates a pool of on-demand help.

Healthcare 98

Healthcare Communications Measurement Resources 98

Konnect Agency

APRIL 20, 2023

” This blog post will explore what de-influencing is, how it impacts the marketing world, and what to expect from it. Foster transparency: Ensure that influencer partnerships are transparent and disclosed according to relevant regulations and guidelines. What is Deinfluencing? Konnect with us.

Trends 52

Trends Marketing Ethics Consumer 52

Communications Conversations

DECEMBER 11, 2018

It includes digging into top influencer lists posted on media sites and blogs. It involves monitoring their posts to ensure they’re disclosing paid affiliations (because, well, FTC guidelines demand it and you could get sued for millions of dollars if you don’t). What does that look like?

Marketing 98

Marketing Case Study Guidelines Instagram 98

The Hoffman Agency

AUGUST 27, 2020

This project stood out to me, because the client gave me and the team full creative control, and the folks were really fun to work with. At Hoffman, many of our clients and in-house work must maintain a consistent look and feel that follows within the branding guidelines.

Internal 68

Internal International Guidelines Agency 68

Marketwired

APRIL 19, 2016

This is not only part of most newswire’s editorial guidelines; it is the most critical element in writing shareable content. Media outlets are already publishing articles with visuals, and blogging and tweeting with multimedia. Write something newsworthy . Above all else, a news release must be newsworthy.

Writing 100

Writing Guidelines Infographics Social Media 100

Cision

AUGUST 11, 2016

Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. Duct Tape Marketing Blog. When doing so it’s critical that marketers keep a close eye on disclosure and comply with FTC guidelines.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Subscribe to Mindful Matters blog. When such immoral requests are made, how will ChatGPT handle them? ” The Ad Age example above suggests otherwise.

Ethics 98

Ethics Guidelines Fashion Transportation 98