Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis.

Blogging 107

Blogging Survey B2B Analysis 107

Remote PR Jobs

JANUARY 30, 2024

Strong Writing Skills PR professionals are tasked with creating persuasive content that engages target audiences and effectively conveys key messages. Well-written press releases, social media posts, and blog articles help PR practitioners capture attention, build credibility, and influence public perception.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. There are several tools and creative ways to get your post read by the audience you’re targeting.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. However, data and statistics often can’t do it all on its own.

Data 120

Data Case Study Storytelling Conference 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. Kick-ass” PR blogs.

Analysis 147

Analysis Tools Software SMB 147

The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences.

Publicity 99

Publicity Ethics Analysis Data 99

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

Writing 147

Writing Storytelling Pitching Creativity 147

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. But with the growth of AI, marketers can now create more data-driven campaigns. Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process. We are counseling our clients the same.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Prohibition

DECEMBER 12, 2023

From streamlining design processes and making faster copy changes, to generating compelling written work such as blogs and press releases, and even Instagram captions. In this blog, we’ll explore how you can use AI to supercharge your content strategy. AI is proving to be an invaluable tool for businesses.

Guidelines 62

Guidelines B2C Tools Creativity 62

The Hoffman Agency

JULY 8, 2019

To write such realistic descriptions, you’d think he had traveled there himself, the same as Joseph Conrad traveled on the Congo River before writing Heart of Darkness. A novelist exploited by his editors, who forced him to write non-stop until, poor and exhausted, he took his own life on April 25, 1911. Data knows best.

Storytelling 28

Storytelling Data Travel Writing 28

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. ChatGPT’s blog lacks specifics, anecdotes, cultural references, stylistic oomph. It’s disappointing that ChatGPT couldn’t point to specific data, given that it “knows” there’s a growing body of research.

Education 52

Education Training Technology Journalism 52

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Stephen Waddington

OCTOBER 31, 2018

Sarah Stimson is a longtime friend of this blog. Ladder Talent I am delighted to announce the launch of Ladder Talent , a people consultancy for the creative industries. Ladder Talent is a people consultancy for the creative industries. Blogging and writing I will also carry on running my blogs PRcareers.co.uk

Training 95

Training Creativity Employee Data 95

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post).

Blogging 64

Blogging Analytics Google Writing 64

Presspage

NOVEMBER 1, 2023

Other clauses in aforementioned legislation are likely to state that overviews must be provided of copyrighted data that was used to train the model. Feeding the model The models backing generative AI services are trained on vast amounts of data. Extracting summaries or lists of key points/topics. Suggesting titles, ideas, etc.

Corporate 88

Corporate Communications Training Data 88

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR in High Definition

APRIL 30, 2024

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it. So, safe to say it’s pretty new to the scene.

Privacy 62

Privacy Energy Technology Financial 62

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Data is power in more ways than one. census data; Nielsen’s MyBestSegments, which provides demographic information and lifestyle habits; and one of our personal favorites, the the Pew Research Center website, which offers free research on everything from finance and political attitudes to media and tech. .”

Training 159

Training Pitching Writing Video 159

OnePitch

JULY 13, 2022

Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” ” “I was able to provide immediate and exact research study details in our follow up, essentially writing the story for the reporter.” Want more blogs like this?

Pitching 81

Pitching Company How To Study 81

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Most of them don’t even understand what blockchain is all about, so they are unlikely to write about something they don’t understand.

Technology 88

Technology Publicity Banking Newspapers 88

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

But in recent years, data has shown its efficacy. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 69

Blogging Strategy How To Writing 69

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. But wait a minute, is all of this new?

System 62

System Google Policies Guidelines 62

PR 20/20

SEPTEMBER 22, 2015

There are already a number of studies and theories out there on writing the perfect blog post. But—if no one feels inclined to click on your post—your subheads, word count, images and creative hook don't stand a chance. You could dedicate a team of blogging scientists to analyzing heaps of data.

Writing 40

Writing Viral How To Content Marketing 40

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Reports and surveys : Data is your friend, and an invaluable resource for content creation. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Another Adweek transplant now at Business Insider, Patrick Coffee is kind of an industry celeb known for managing the juicy AgencySpy blog. A longtime writer and editor for Adweek, David currently leads coverage of advertising creativity and innovation and hosts Adweek’s weekly podcast, “Yeah, That’s Probably an Ad.”

Twitter 177

Twitter Advertising Advertising Report 177

Bianchi Biz Blog

FEBRUARY 2, 2023

For those facing writer’s block , ChatGPT can help you get past that blank page, by gathering and logically organizing information, compiling lists, and offering one or more approaches to help you tackle your writing assignment. Another area where AI like ChatGPT can be beneficial to PR and marketing pros is data analysis.

Automotive 80

Automotive Training Customer Service Data 80

Wadds Inc.

JANUARY 11, 2023

GPT-3 is trained on 45 terabytes of text data from a variety of datasets. It’s a huge amount of data that includes books, websites, and Wikipedia. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

Contently - Strategy

SEPTEMBER 21, 2023

As this new landscape unfolds, understanding the interplay between human creativity and the precision of AI SEO tools becomes pivotal for success. While AI can generate content based on algorithms and data patterns, it lacks the innate human ability to truly resonate on an emotional level—yet. Emphasize the Human Touch.

SEO 52

SEO Tools Engineering Google 52