PR 20/20

SEPTEMBER 22, 2015

Why do some posts catch on and go viral, while others fall completely flat? There are already a number of studies and theories out there on writing the perfect blog post. From Twitter feeds, Facebook networks to the daily inbox … readers are bombarded with content.

Writing 40

Writing Viral How To Content Marketing 40

Doctor Spin

APRIL 6, 2023

Here goes: Table of Contents What Is a Superhero Solution? Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? Please support my blog by sharing it with other PR- and communication professionals.

Strategy 52

Strategy Real Estate Case Study System 52

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. and name.kitchen, where she does media relations, content marketing, and social media.

Travel 281

Travel Technology Conference LinkedIn 281

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Flack's Revenge

NOVEMBER 29, 2017

I had to learn more, and asked Mark if he’d entertain some questions for the blog. By 2014 it was obvious that video was the rising star of content marketing. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Critical Mention

FEBRUARY 5, 2019

LinkedIn Content Suggestions. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral? 4) Do you have existing content that can address this topic?

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Critical Mention

NOVEMBER 26, 2018

It’s well known that companies hire marketing teams to generate content. A lot of marketing plans revolve around content publicity. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Influencers serve as a loophole and simplify this process.

Marketing 80

Marketing SEO Advertising Advertising 80

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine. Pack Up the Trunk.

Blogging 215

Blogging Company Engineering Airlines 215

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. You can discover popular sounds and themes on sites like TikTok Trends and should follow in the footsteps of influencers who publish engaging content. To connect with Katie, you can follow her on Twitter.

Social Media 78

Social Media Strategy Media Reputation 78

Prohibition

SEPTEMBER 20, 2019

People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos. She did however take it in good jest and ended up laughing about it with her followers! A pretty terrible mis-shake….

Marketing 48

Marketing Social Media Instagram Advertising 48

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Greg Galant | Muck Rack.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine. Pack Up the Trunk.

Blogging 77

Blogging Company Engineering Airlines 77

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. He created a single piece of content, and suddenly, millions of people knew about his business. The brand’s success was about more than just going viral or getting lucky. Content marketers in all industries can learn from these examples.

Leadership 93

Leadership Brand Branding How To 93

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

PR Fuel

MARCH 12, 2018

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. What kind of content do you hope to create?

Content Marketing 40

Content Marketing How To Marketing eBook 40

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Jeff Barrett – @BarrettAll .

Social Media 120

Social Media Twitter Media Nonprofit 120

Marketwired

MARCH 10, 2016

Content marketing is no longer optional as part of an overall digital marketing plan. What’s important to look at now is whether your content is connecting in the right way. In some cases, this means looking at the theme of the content, but it can be just as beneficial to look at the format of the content.

Viral 116

Viral Banking Content Marketing Video 116

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. Buyer personas have the potential to catapult businesses into the big league with personalized marketing wins. 3 Content Marketing Wins with Buyer Personas. What would you rather read?

How To 120

How To Tools Viral Exercises 120

prTini

SEPTEMBER 24, 2014

Only a few months old, My Blog U is gearing up to take the Internet by storm (#MBUstorm that is). Ann Smarty created this tool to help content marketers, bloggers, PR pros and influencers collaborate to create and promote content. Media: Similar to My Blog Guest, post your content for others to share and link to.

Tools 72

Tools Viral Engineering Comparison 72

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. For ideation, the ‘Content’ section (found in the top bar) shines through and is an essential piece of kit for those for whom ideation forms a significant part of their role. BuzzStream Pitching Workflow.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. You can upload images to supplement text in blogs, share videos on social media and include them in multimedia press releases to grab the attention of journalists.

Communications 120

Communications Telecommunications Infographics Video 120

Beyond PR

AUGUST 18, 2016

While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. The goal is to be repeatedly recognized. Consistency.

Brand 40

Brand Branding Product Launch Guidelines 40

Buzzstream

JANUARY 17, 2018

It takes dedication, time, and commitment to creating content that will take the target audience from Point A to Point B. Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense.

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content.

Survey 90

Survey How To Reddit Pitching 90

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 83

Financial Industry Report Insurance 83

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

Contently - Strategy

AUGUST 30, 2022

If you’re looking for ideas on how to repurpose content and get every ounce of value from it, we have a few tips for you. For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media.

eBook 129

eBook YouTube Video Social Media 129

Contently - Strategy

DECEMBER 1, 2021

Today, we’re talking about the advantages of reposting an article that runs on your blog or digital publication in its entirety on another platform—like Medium, LinkedIn, or even email. You just paste your writing, add whatever images you like, slap on some tags, and presto. That’s no longer the question.

LinkedIn 137

LinkedIn Facebook Blogging Mobile 137

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Here are ten types of content that you’re already creating that are absolutely ripe for content distribution via press release. Blog Posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR 20/20

APRIL 7, 2016

JP is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact , a place for creating entertaining and engaging quizzes that generate email leads. He writes about innovative ways to connect with customers and to build professional long-lasting relationships with them. Now we’re onto something.

Social Media 40

Social Media How To Media eBook 40

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Here are ten types of content that you’re already creating that are absolutely ripe for content distribution via press release. Blog Posts.

Infographics 72

Infographics Case Study Video Survey 72

Critical Mention

NOVEMBER 5, 2018

The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. His wife and his friends’ faces are priceless.

Policies 64

Policies Film Viral Exercises 64