ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. Storytelling engages, influence persuades.

Storytelling 233

Storytelling Education Software LinkedIn 233

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. A: It should come as no surprise that our blog is the center of our inbound approach.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

Prohibition

NOVEMBER 17, 2023

Examples of visual consistency include sticking to the same fonts, imagery, and graphics style (whether that’s bright and colourful, minimalist or retro, or whatever aligns most to your brand), ensuring your brand logo is utilised when appropriate and having an aesthetically pleasing Instagram feed.

Social Media 62

Social Media Media B2C Instagram 62

5W PR

MAY 6, 2020

But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. More than half (52%) of those surveyed, rated the About Us page higher than blogs, testimonials and collateral marketing information.

Survey 88

Survey Storytelling Consumer Analysis 88

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Your content needs to provide value to the reader—be it fresh insight, entertainment or problem solving.”. A great example of this is Amazon.

Storytelling 40

Storytelling Brand Branding Wireless 40

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Blogs, social media, video, podcasts, presentations, etc.). For example, your personal story may be one of triumph over tragedy. Click To Tweet. What message would it try to convey?

Brand 156

Brand Branding How To Storytelling 156

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. New additions to the new rules of marketing and PR. Future trends in marketing and PR. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

APRIL 10, 2017

For example, instead of the confusing IPS.com or the too long intelligentproductsolutions.com, Intelligent Product Solutions picked www.intelligentproduct.solutions for their consulting firm, a URL that even includes their full name. Five years ago, no one expected their PR firm to have video storytelling capabilities.

Travel 281

Travel Technology Conference LinkedIn 281

Cision

SEPTEMBER 14, 2015

Clinton notes, “The combination of storytelling and data is the most powerful way to effect change.” ” Clinton praised Nobel Peace Prize winner Malala Yousafzai for being the perfect example of someone who inspires change. Give real life examples and stories.

Data 120

Data Case Study Storytelling Conference 120

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular.

Strategy 258

Strategy Trade Shows Case Study Course 258

PR 20/20

NOVEMBER 30, 2022

Some roles to consider on your marketing dream team : Content writer. Graphic designer / visual storyteller. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We helped streamline that broad topic into concrete examples of stories that resonate with newly diagnosed patients.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2016

It’s also about examining how major stories are crafted in top media outlets, deconstructing key examples of storytelling, and analyzing the communications strategy behind media coverage and the professionals who respond to it. Lou Hoffman is someone who does this well in his blog, Ishmael’s Corner.

SEO 159

SEO Analysis Storytelling Training 159

ReimaginePR

OCTOBER 3, 2016

And perceptually, it has more weight than a regular blog post. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Two examples might be, “Learn How to Speak in Front of a Crowd in 7 Days” or “10 Steps to Networking for Introverts”.

eBook 219

eBook How To Writing Community 219

Presspage

AUGUST 7, 2018

Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes. It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms.

Case Study 97

Case Study Storytelling Study Social Media 97

Marketwired

FEBRUARY 26, 2016

Content Strategy is Vital. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016. For example, in 2011 Google created Panda, its content algorithm. Basically, content marketing really needs influencer marketing to succeed.”.

Trends 105

Trends How To SEO Google 105

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. It can take you from coordinator to senior level, from jack-of-all-trades to an in-demand content marketer, or from charging $20 per hour to charging $200 per hour.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Too many brands miss this important point.

Brand 70

Brand Branding B2B Exercises 70

Cision

APRIL 6, 2015

I can make my content for very little cost as an experiment, distribute it freely and easily and see if it works.” For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. text (blog post / article). Tags serve to categorize your content.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information.

Infographics 68

Infographics Data Case Study Content Marketing 68

ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. You may even have a better chance of landing on the first page with a YouTube video than you do with a blog post. Think of it more like a mini blog post. Storytelling Techniques: Formatting Your Brand Video.

Video 120

Video Strategy YouTube Marketing 120

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. Bonus: We’ll show you some great examples of brands who remain authentic in this free resource. It’s like your natural, built-in authenticity meter sounding its alarm.

Writing 120

Writing Storytelling Brand Branding 120

ReimaginePR

JUNE 13, 2016

When Marketing is Not Your Forte. You may not be a storyteller and my guess is that you’re probably not much of a marketer either. Let’s try a simple example using children’s toys. Don’t worry, you don’t need to be a writer or storyteller by trade to get your product’s story right. Click Here. Look, I get it.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

PR in High Definition

APRIL 25, 2022

As an example, Twitter is currently fixated on the recent Elon Musk board scandal but people will quickly move on to the next thing. Positive content is more viral. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

Marketing 82

Marketing How To B2B Exercises 82

David PR Group

AUGUST 4, 2014

I have been thinking about channels a lot lately but mainly communications and distribution channels for our marketing messages. My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. –John.

Television 75

Television Storytelling Groups System 75

Critical Mention

JUNE 24, 2018

For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. My workday extends far beyond a 9-5. I also work internationally.

Storytelling 106

Storytelling Technology Course Privacy 106

ReimaginePR

SEPTEMBER 19, 2016

While the content you’re sharing may not be drastically different from those competitors, the way you present that content can separate you from the pack. One of my favorite examples of this is MailChimp. MailChimp is an email marketing service provider with plenty of competition, as you can imagine.

Brand 120

Brand Branding Exercises Social Media 120

Critical Mention

MARCH 1, 2018

Take for example the year Anne Hathaway drew ire for what some thought was an over-rehearsed acceptance speech. The example here is the Rob Lowe duet with an actress playing Snow White at the 1989 Oscars. Storytelling is an effective approach to many communication challenges. Speakers take note . Play to your strengths .

Film 80

Film Social Media Storytelling Writing 80

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. And once the content is live, it won’t require much upkeep.

B2B 57

B2B Content Marketing Trends Marketing 57

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120