Drive Blog Traffic With These 4 Content Marketing Tools

Cision

When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, so how can you stand out? I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts.

How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." And I can't help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience. It takes a lot more than basic writing skills to create successful B2B content.

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Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. Here’s Why a Customer-Centric Content Market Strategy is Crucial.

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. But a lot of sites have content.

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What to expect from your content marketing campaign

PR Daily

Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. When it comes to content marketing, patience is a must-have. Content marketing is a long-term strategy. This means offering gated content (e.g.,

Why content marketers shouldn’t overlook niche outlets

PR Daily

Part of creating effective content is knowing where you want it to end up. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company. a content marketing agency. Content Marketing

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale.

8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success?

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Harness the Power of Visual Storytelling

ReimaginePR

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling?

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven PR drives marketing engagement.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. The Call Tracking Study Guide for Marketers, Invoca. Audio Storytelling.

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us.

Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. Are you wearing yourself out trying to publish new content every day? The post Infographic: 7 common blog errors to avoid appeared first on PR Daily.

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. Content marketers never make content for content’s sake.

What to Know Before Creating a Content Marketing Strategy

Cision

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.

5 crucial elements of brand storytelling

PR Daily

Just like a child does not want to hear branded content, neither does your customer. The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. Five parts of brand storytelling.

5 moments when it’s time to double down on content marketing

PR Daily

Content creation is a tactic that requires constant attention, but it can be easy to let your efforts slide. There are so many reasons to put off making content marketing a priority. The best time to start content marketing was yesterday, but the second-best time is now.

Why PR Pros Need to Own Content Marketing

Cision

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing

5 essential roles every content marketing team needs

PR Daily

When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing.

9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Want to deliver valuable content in 2016? Interactive Storytelling. Episodic Content .

8 essentials for bolstering your content marketing

PR Daily

Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable.

The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World. Content Marketing Conference. Confab, The Content Strategy Conference.

What’s hindering your content marketing efforts?

PR Daily

How are health care marketers handling content strategy, and which key issues keep them from delivering engaging communications? Tandem surveys found that content marketing has become mainstream for health care organizations. Content Marketing and the Battle for Attention.

How to Use Your Blog to Connect with Your Audience

ReimaginePR

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post.

5 steps to outstanding content marketing

PR Daily

By now, most organizations realize that content marketing should be a crucial part of their PR and marketing strategies. Fortunately, by counting to five, you can remember the crucial tenets of content marketing: 1. on the agency’s blog.

3 Ways You’re Already a Content Marketer—& Didn’t Know It!

Cision

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods. What you may not realize is that for all the “how-to’s” out there for getting started with content marketing, you—or your clients—may already be doing it.

20 Golden PR and Content Marketing Ideas that will Outlive 2017

Sword and the Script

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. I was reminded of this recently as I flipped through a slide deck with 75 quotes from blog posts I’ve published over the last year or so.

The evolution of PR through content marketing

PR Daily

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine).

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. Why, through content, of course. Content marketing vs. public relations.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well.

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How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message.

Why and how to use IGTV for content marketing

PR Daily

According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference. ]. Best practices for IGTV content marketing.

Announcing PR Daily’s 2018 Content Marketing Awards finalists

PR Daily

Storytelling is the most valuable skill a communicator can have today. The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success. CONTENT MARKETING FOR THE PURPOSE OF ….

5 essential roles every content marketing team needs

PR Daily

When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative.

Why PR and content marketing make the perfect match

PR Daily

Is it time to increase your PR budget, or would content marketing be a better investment? PR and content marketing work best when they’re working together. Content marketing is the practice of producing content (written, visual, video, audio, etc.)

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling.

How can content marketers earn more engagement with quizzes?

PR Daily

Content is everywhere, bombarding us from every direction in every form. As a marketer, how do you create messaging which cuts through all that noise? The main goal of quizzes in content marketing is to increase the conversion rate on your website. the Spin Sucks blog.

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Blogs, social media, video, podcasts, presentations, etc.). Does the content on your “About Us” page only serve as navel gazing?

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3 ideas to repurpose your content marketing efforts

PR Daily

Owned content has become integral for organizations seeking to become leaders in their respective industries. You have complete control over the message you share, and the number of platforms that can host your content is almost endless: social media, company blogs, podcasts, videos and more.