Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019.

YouTube 60

YouTube Brand Branding Analytics 60

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. What If Warren Buffett had a YouTube Channel? Blogs as a tool of corporate influence is flat to declining. .

Social Media 117

Social Media Study Blogging Company 117

MaccaPR

OCTOBER 2, 2014

Part 1 of a 2-part Special Blog Post. Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.”

YouTube 54

YouTube Video Web SEO 54

Ronn Torossian

JANUARY 11, 2016

As you may expect, YouTube is one of the standard bearers of this expectation. In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”.

Video 150

Video YouTube Television Radio 150

5W PR

JUNE 19, 2023

The campaign’s massive success resonated with consumers and helped the brand maintain its position in the market. HelloFresh HelloFresh effectively utilizes influencers on platforms like YouTube and social media to attract more consumers. They have the courage to innovate and differentiate themselves from the competition.

Advertising 88

Advertising Advertising Consumer YouTube 88

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Brand awareness is preceded by brand relevance in relation to how it solves or addresses the core consumers problem, need or desire.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

FEBRUARY 20, 2024

She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). The survey asked respondents who they thought were the most influential people in persuading consumers to take action.

Report 106

Report Publicity Marketing Pitching 106

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. I don’t think we’re there yet but considering how much time teenagers spend watching YouTube videos, they are already watching that more than TV, so I don’t think we’re that far behind.

Instagram 214

Instagram B2C YouTube Facebook 214

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

Video 89

Video Strategy Marketing Instagram 89

5W PR

AUGUST 28, 2023

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. Beauty influencers, often makeup artists, skincare enthusiasts, or beauty enthusiasts themselves, have built substantial followings on platforms like Instagram, YouTube, and TikTok.

Industry 78

Industry Marketing Storytelling Consumer 78

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Most popular social media channels in Japan LINE is used 92.5%

Marketing 106

Marketing Newspapers Print Local 106

5W PR

AUGUST 16, 2021

One of the hotspots of influencer marketing these days is the gaming industry, with one of the most followed YouTubers across the world, and the most famous gaming influencer, being PewDiePie. These influencers are gamers that live stream their gameplays to their audiences on different platforms such as Twitch, YouTube, Mixer, and more.

Industry 78

Industry Marketing YouTube Exercises 78

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. Blog posts and the power of SEO. It aims to improve a blog or website’s position in search results pages.

Conference 62

Conference Marketing Instagram YouTube 62

5W PR

DECEMBER 26, 2022

Of all the social media platforms, TikTok has been the platform to hit 1 billion users the fastest, in the span of only five years since its inception (compared to Facebook and YouTube which both took around 8 years or more). The post TikTok Stats for Marketers appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing YouTube Advertising Advertising 88

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 59

Radio Pinterest Television Government 59

Buzzstream

AUGUST 4, 2021

The catalyst of this rise is the growing trend of consumers connecting with and trusting influencers over brands. There are over 570 million blogs with 7 million new blog posts being launched every day. YouTube has 2.3 Focus on blogs and YouTube. I recommend focusing on Facebook Groups, YouTube, and blogs.

YouTube 127

YouTube SEO Instagram Tools 127

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

Brand 78

Brand Branding How To Analytics 78

5W PR

JUNE 8, 2023

Brands work with influencers who have a significant following on social media platforms like Instagram, TikTok, and YouTube to promote their products and services to their followers. Additionally, some consumers may view paid influencer marketing as less authentic. This can be time-consuming and may not always result in promotion.

Brand 88

Brand Branding Marketing YouTube 88

5W PR

DECEMBER 20, 2021

During the lockdowns of the pandemic, many consumers turned to games as one of their main sources of entertainment, as well as a way to connect with other people. This quickly resulted in the image of teenage boys sitting with their game controllers in hand in their basements being replaced with a more diverse set of consumers.

Brand 88

Brand Branding Sports Consumer 88

PRSay

SEPTEMBER 7, 2021

Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. 9 and Sept. 21 ) and a new Ethics Quiz. . She lives in Norfolk, Va.,

Ethics 172

Ethics Public Affairs Policies Guidelines 172

Communications Conversations

OCTOBER 25, 2017

It talks about a relatively successful YouTuber named “Jacksepticeye” who is now touring as a result of racking up some 17 million subscribers on his YouTube channel (he’s one of these YouTubers who apparently makes snarky remarks while playing video games–man, the way I wrote that makes me sound REALLY old!).

YouTube 121

YouTube Television Banking Corporate 121

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. Video Marketing on YouTube. Why YouTube? Everyone’s on YouTube. YouTube has over a billion users.

Video 120

Video Strategy YouTube Marketing 120

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Live videos can be republished on YouTube or LinkedIn, and edited for shorter clips to post on Twitter. Video summaries of current blog posts are another way to ramp up video content. Social strategies need to shift with consumer habits, so most brands rethink or reevaluate their social approach regularly.

B2B 344

B2B Facebook LinkedIn Small Business 344

5W PR

NOVEMBER 13, 2022

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches. Competition.

B2B 88

B2B Marketing Product Launch YouTube 88

5W PR

NOVEMBER 21, 2023

Link Reader Simplifying the task of consuming web content, Link Reader excels as a ChatGPT plugin. This plugin fetches detailed YouTube video information and transcripts. The post 20 of the Best Chat GPT Plugins and How They Work appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Travel 78

Travel Hotels Infographics YouTube 78

Barokas

SEPTEMBER 26, 2019

One billion hours of YouTube videos are watched every day. It can boost click-through rates, increase social sharing and enable consumers to connect with brands in a way that promotes lead generation and sales. Have a blog post that performed well? If content is king, then video reigns supreme. Repurpose existing content.

Video 79

Video Strategy YouTube Instagram 79

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. For example, even though they link back to blog posts on Zendesk’s page, the substance of the post focuses so much on the client LendUp that it almost amounts to a feature story.

B2B 170

B2B Social Media Media Education 170

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. As well, it synthesizes a host of ideas. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

SEPTEMBER 30, 2010

So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who? Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Image: Jixar ‘s Flickrstream, CC 2.0

YouTube 54

YouTube Video Measurement Print 54

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. His agency focuses on blogging, sales and website pages and eBooks. billion to $9.1

Film 131

Film Viral YouTube eBook 131

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs.

Tools 232

Tools Radio Trends Pitching 232

5W PR

DECEMBER 7, 2020

LinkedIn, Twitter, and YouTube trailed farther behind at 42%, 33%, and 26%, respectively. Facebook was second at 46%, followed closely by YouTube (45%) and LinkedIn (44%). And where possible, beef up the social listening to get better consumer insights. Instagram was close behind at 70%.

Social Media 103

Social Media Trends Media Policies 103

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. When creating blog posts from the video content, it’s essential to remember that the two mediums are different.

Video 62

Video Infographics Social Media Instagram 62

Prohibition

OCTOBER 2, 2023

On the other hand, content creation, such as blogs or podcasts, can offer more sustained benefits. We’re consumed by content these days, so there’s a need for B2B marketers to look at alternative methods for capturing data. But there’s a huge difference between short-term and long-term ROI.

B2B 77

B2B Trends Strategy Marketing 77