Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

Video 89

Video Strategy Marketing Instagram 89

PRSay

SEPTEMBER 7, 2021

Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. 9 and Sept. 21 ) and a new Ethics Quiz. . She lives in Norfolk, Va.,

Ethics 172

Ethics Public Affairs Policies Guidelines 172

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future.

Trends 108

Trends Marketing Mobile YouTube 108

Communications Conversations

OCTOBER 25, 2017

It talks about a relatively successful YouTuber named “Jacksepticeye” who is now touring as a result of racking up some 17 million subscribers on his YouTube channel (he’s one of these YouTubers who apparently makes snarky remarks while playing video games–man, the way I wrote that makes me sound REALLY old!).

YouTube 121

YouTube Television Banking Corporate 121

Shift Communications

FEBRUARY 14, 2022

Strategies that consumer brands who serve multiple cultures (which should apply to most!) Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay. And consumers’ expectations here have grown. should consider implementing in 2022.

Trends 78

Trends Marketing Consumer Community 78

5W PR

DECEMBER 7, 2020

LinkedIn, Twitter, and YouTube trailed farther behind at 42%, 33%, and 26%, respectively. Facebook was second at 46%, followed closely by YouTube (45%) and LinkedIn (44%). And where possible, beef up the social listening to get better consumer insights. Instagram was close behind at 70%.

Social Media 103

Social Media Trends Media Policies 103

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. It shows no signs of slowing. Not so much.

Video 120

Video YouTube Mobile Advertising 120

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. Video Marketing on YouTube. Why YouTube? Everyone’s on YouTube. YouTube has over a billion users.

Video 120

Video Strategy YouTube Marketing 120

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Barokas

JUNE 7, 2019

Consumers are savvy and audiences are simply not responding to the same old methods of outreach. With so many product reviews being generated both organically and paid across multiple platforms—Instagram, blogs, vlogs, YouTube—the marketing and advertising game has changed. And, rightfully so. The key players?

Marketing 94

Marketing Guidelines Consumer YouTube 94

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Native advertising. Internet-driven forms of digital media have led to the use of an integrated media model. Influencer.

Media 103

Media How To Advertising Advertising 103

Rock the Status Quo

JANUARY 1, 2015

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? Wouldn’t that make an epic impression on consumers? If it were me, I would post a comment on the YouTube video, then share it everywhere. Inner tubers, even.

Brand 100

Brand Branding YouTube Social Media 100

Cision

AUGUST 11, 2016

Advertising Age Online. Seth’s Blog. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. For more than two decades, Chris has helped financial powerhouses like Visa, U.S.

Financial 52

Financial Social Media Banking Media 52

Marketwired

APRIL 14, 2016

Should it be the brand’s popular Facebook page or YouTube channel? Each of those channels is set up for engaging with the consumer at various stages in the purchase, loyalty or advocacy cycle. A blog is a perfect example of how you can drive people to your website. [By Jason Mollica]. They maintain many channels.

Facebook 100

Facebook YouTube Twitter Advertising 100

Presspage

AUGUST 20, 2019

Earned media is exposure won through media relations : news coverage on- and offline, op-eds, blogs, podcasts, and media discussion of your brand. Paid media , like traditional advertising, marketing, and sponsored content. Paid media , like traditional advertising, marketing, and sponsored content. Approaching your media mix.

Media 74

Media SEO Resources YouTube 74

Prohibition

JULY 7, 2023

Going live on platforms like Facebook, Instagram, and more recently TikTok can offer immense opportunities to connect with your followers on a deeper level and create more genuine, engaging relationships with consumers. However, going live can be nerve-wracking.

Video 62

Video Social Media Media Instagram 62

ReimaginePR

JULY 11, 2016

Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. On top of blog posts, content marketing also encompasses: Newsletters. YouTube/Vimeo videos. Next, plot your social media posts around your blog post.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Cision

APRIL 20, 2015

I had the opportunity to write a guest post for a PR blog recently. I wrote a pretty extensive piece about social media for PR professionals (as I might for the Cision blog) and right before sending it I slapped myself on the forehead. Readers exit your blog in a matter of seconds. I re-wrote the article.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. These devices have provided the means for consumers to connect to the internet wherever and whenever. Happy New Year.

Government 103

Government Education Print Ethics 103

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. A brand advocate is similar to a brand ambassador, but typically NOT paid.

Brand 100

Brand Branding Community Wikipedia 100

Prohibition

OCTOBER 2, 2019

However, whilst channels such as Instagram and Facebook may be synonymous with consumer-facing brands and influencers, the power of social media marketing for B2B brands should not be underestimated. Not convinced…? To get you on-board here are some statistics that are guaranteed to blow your mind! How can social media impact my business?

Social Media 69

Social Media Corporate B2B Company 69

PR in High Definition

MARCH 21, 2018

Influencer marketing has fundamentally changed both consumer purchasing decisions and brand comms strategies. But with more demand for marketers to show transparency and trust in their advertising efforts this year, how is the influencer market expected to hold up?

YouTube 48

YouTube Hotels Sports Social Media 48

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

The Stalwart Blog

JANUARY 8, 2016

This is in addition to the already dominant YouTube, and other social networks like Vine, Twitter and Instagram. Safe to say, that by the end of 2016, most, if not all major brands will feature some kind of buy button within their social advertising campaigns. And there’s some serious innovation on the horizon when it comes to video.

Social Media 60

Social Media Trends Apparel Media 60

Cision

SEPTEMBER 28, 2015

A Facebook marketer may know Mari Smith or George Takei, but be less familiar with a YouTube influencer like PewDiePie or the DudeAwesome crew, or a Vine influencer like Jerry Purpdrank. They can be used to target a brand’s influencers or to reach directly other segments of consumers at scale.” 3 Fulgoni, Gian M.,

Marketing 120

Marketing Groups Journalism Social Media 120

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The battle for women’s empowerment in advertising and marketing campaigns is far from finished.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Stern + Associates

FEBRUARY 17, 2014

In marketing, there’s a well known adage claiming consumers need to be exposed to a message at least seven times before it registers meaningfully. This experience may result in bumps, bruises and the humiliation of other guests posting photos of you on Facebook, video on YouTube, etc.” And it’s not necessarily a good thing.

Pharmaceuticals 71

Pharmaceuticals Television Marketing YouTube 71

Cision

APRIL 6, 2015

Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. text (blog post / article).

Engineering 120

Engineering Tools Examples YouTube 120

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

Video 62

Video Social Media Instagram Media 62

MaccaPR

FEBRUARY 11, 2016

As SVP and CMO, Addicks led the company’s advertising, promotion, brand public relations, design, packaging, digital media, licensing and multicultural initiatives; built such iconic food brands as Cheerios, Betty Crocker, Yoplait and Pillsbury and created equity platforms including Box Tops for Education.

Brand 48

Brand Branding Marketing Film 48

Mindful Marketing

JANUARY 26, 2019

’ Was our pet smarter than one of the world’s leading consumer products companies? Dozens of media, from Advertising Age , to Glamour , to USA Today , have run articles about the ad. That night I opened his email and clicked the YouTube link, which took me to an ad posted by Egard Watch Company.

Video 67

Video Course YouTube Company 67

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion.

Pitching 43

Pitching Journalism Tools Agency 43

5W PR

OCTOBER 22, 2018

The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. The campaign showed people of all ages interpreting the phrase “like a girl”, and managed over 76 million viewed on YouTube. Annual sales for the brand in the first 10 years of the campaign almost doubled, from $2.5 billion to over $4 billion.

Engineering 22

Engineering Education Retail YouTube 22