NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. For comparison, Hockey Canada had a mere 143 articles written about them with just 14 thousand interactions in the same period the year before. Today’s consumers expect companies to take a stand. According to NewsWhip’s data, there have been 7.5

Brand 148

Brand Branding Sports Crisis 148

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. Hunters — these journalists disproportionately use their time-consuming social media rather than engaging, although they do promote content and engage their audience to a lesser extent than Promoters and Architects.

Journalism 258

Journalism Social Media Study Comparison 258

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. You can include informational articles, product comparisons, videos, special offers, et cetera. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Social Media. Content Creation.

Marketing 120

Marketing Comparison eBook Social Media 120

Mindful Marketing

JUNE 19, 2022

” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.” Messaging: As suggested above, consumers have primary responsibility for controlling their product use. By comparison, Apple has taken several tangible steps to help users monitor and control their screen time.

Comparison 65

Comparison Technology Google Engineering 65

PRSay

MAY 10, 2018

The outrageous amount spent on say, getting Kim Kardashian to hawk a product, is more akin to celebrity endorsement and does not provide an apples-to-apples comparison to real people telling authentic stories. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares.

Brand 126

Brand Branding Guidelines Creativity 126

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. This platform is a one stop shop for consumer trends, marketing insights and industry research, all presented in an easily digestible and deck-ready format.

Google 98

Google Data Pitching Tools 98

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. An easy comparison is social media. What are brands doing differently today? What has stayed the same?

Tourism 120

Tourism Travel Conference Crisis 120

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Contently - Strategy

MARCH 22, 2022

For example, let’s say you want to create a blog post about vegan diet snacks. The article lists the ingredients and cooking methods using bullet points instead of the chunky, hard-to-read paragraphs on all the other blogs listed on the first page. These prospective consumers are no longer in the “awareness” stage.

SEO 118

SEO Strategy Brand Branding 118

Katie Paine's Measurement Blog

MARCH 9, 2023

Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison.

Measurement 52

Measurement How To System Comparison 52

Konnect Agency

NOVEMBER 26, 2019

She shared that as one of the first “official” Instagram influencers, it was difficult to get people to take her seriously – a decade ago, people had a hard time understanding what she was doing, what she thought she’d accomplish with her blog and Instagram and what/who gave her the authority to attend some of the hottest fashion shows.

Fashion 75

Fashion Comparison Instagram Social Media 75

PR 20/20

OCTOBER 18, 2021

Not only does this save your consumers time when researching brands, but it also saves your sales team time and effort otherwise spent filtering out unqualified leads. Here are five key questions that your company’s pricing page or blog posts should answer: What drives the cost of your product/service up? Image credit: HubSpot.

Industry 87

Industry How To Comparison Leadership 87

PR in High Definition

DECEMBER 16, 2019

And this got me thinking, why have our news outlets started to prioritise softer stories in comparison to the hard-hitting journalism we used to see? Our consumer behaviour has changed. The reason? Media channels are constantly diversifying and, as a result, are often diluting their impact.

Media 48

Media Comparison Video Education 48

Contently - Strategy

OCTOBER 9, 2019

By comparison, 50 percent of B2B marketers use social listening, which makes me want to abandon my job, hotwire a SpaceX shuttle, and give that whole astronaut dream another shot. Using the same vocabulary as your consumers helps consumers feel closer to a brand. The empathy marketing problem. What else did I have to learn?

Marketing 82

Marketing How To B2B Exercises 82

Sword and the Script

JUNE 7, 2022

The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. There’s no mention of salary comparisons, which is a long-standing issue in PR. This is when effective internal communications can do wonders,” says Meltwater in this blog post.

Software 85

Software Internal International Pitching 85

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Some people don’t read long blog posts. Add audio to your marketing mix and you can win the attention of the people who won’t consume other kinds of content. This all adds up to podcasts being a valuable tool for brands!

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

SEPTEMBER 15, 2015

Mack Collier recently published a well-written blog post that reminded me of this exchange: 5 Reasons Why You Need to Stop Marketing and Start Teaching. “Increasingly, consumers encounter brands outside of shopping contexts.” Teaching, Adding Value and Trust. ” Encountering Brands out of Shopping Context.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 115

Software Tools Publicity System 115

PR 20/20

OCTOBER 18, 2021

Not only does this save your consumers time when researching brands, but it also saves your sales team time and effort otherwise spent filtering out unqualified leads. Here are five key questions that your company’s pricing page or blog posts should answer: What drives the cost of your product/service up? Image credit: HubSpot.

Industry 52

Industry How To Comparison Leadership 52

ReimaginePR

JUNE 13, 2016

So you’d take a side-by-side comparison of your closest competitor(s) and determine what makes your product worth buying. Unfortunately, it’s the one consumers tune out the most these days. What really resonates with consumers is the story behind the product. That’s the route many businesses take. Please don’t take this route.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60

Tools Pinterest Marketing Media 60

Beyond PR

SEPTEMBER 26, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. Hunters — these journalists disproportionately use their time-consuming social media rather than engaging, although they do promote content and engage their audience to a lesser extent than Promoters and Architects.

Journalism 63

Journalism Social Media Study Comparison 63

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. We love it! Pantene: #ShineStrong.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Comparison Matrix. Help your audience out.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. And here’s the benchmark for comparison: the company tried again the next year, this time made the event free with registration. If there’s any doubt, kids do have a dramatic influence on consumer spending.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Communications Conversations

JULY 27, 2015

If you read this blog, you are most likely a part of what some call “the digital elite.” By comparison, 93 percent of college-educated Americans had access. ” This means you have easy access to the internet. You own a smart phone. You probably have a tablet. And, of course, education levels matter, too.

Newspapers 60

Newspapers Education Social Media Comparison 60

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. This is big news in how your coverage is found, viewed and consumed online. Read Jim’s insights and my response on Paul Sutton’s PR blog. It’s free, why not give it a go now? Get up to date here.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Conversations

JULY 24, 2014

A comparison of practices implemented by two of the world’s most-venerable auction houses should more-clearly illustrate this topic regarding Art PR. Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.). Christie’s versus Sotheby’s.

Marketing 87

Marketing Communications Video Reputation 87

Mindful Marketing

SEPTEMBER 25, 2022

There’s also his namesake BRADY brand, which takes us back to the central question of this piece: Does the living legend really want aspiring athletes to avoid comparisons to him? ” The consumers' emulation can extend to other products the celebrity endorses as well as to other attitudes and actions.

Apparel 76

Apparel Comparison Sports Training 76

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. The platform gives you the ability to build graphic presentations, posters and blog visuals, to name a few.

Communications 383

Communications Tools Google Resources 383

Mindful Marketing

JUNE 6, 2023

Notwithstanding the preceding points, if companies care about their own consumers and people in general, they should want to contribute to their well-being and help them avoid harm. ” Subscribe to Mindful Matters blog. It’s up to parents to help moderate their children’s social media use.

Social Media 86

Social Media Corporate Media Comparison 86

Contently - Strategy

MAY 7, 2020

Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business. In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers. How could anyone say no to that?

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Buzzstream

DECEMBER 17, 2020

It takes search data for keywords and transforms the results into visualisations of the most commonly asked questions, the most searched for terms surrounding the topic and the comparisons, that are often searched for, surrounding that topic. When you visit the website, enter in your keyword(s) and click search. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Konnect Agency

JANUARY 19, 2021

While it may seem counterintuitive, this convergence and the exponential demand for consumers’ already fractured attention spans further splintered the path to reaching shoppers. market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions. You’re not alone.

Marketing 52

Marketing Mobile Social Media Comparison 52

Mindful Marketing

DECEMBER 12, 2020

”—It’s often the first question consumers ask and one that companies like to avoid until after they’ve described their products’ features and benefits. Legally, organizations can’t charge certain consumers more because of personal traits like gender and race. or would it?

Insurance 86

Insurance Insurance Retail Sports 86

Mindful Marketing

JULY 3, 2023

Still, these costs pale in comparison to an ultra-extreme sport like high-altitude mountain climbing, for which participants pay “ around $100,000 or even more for the privilege to get to the world’s highest peaks.” ” ​ Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Tourism 90

Tourism Energy Sports Travel 90