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Choosing the best media database, campaign management and reporting tools

Onclusive

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370
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How to select a long-term PR technology partner

Onclusive

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Product direction reveals the ability to grow and adapt.

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How to get the return on investment (ROI) from media monitoring

Onclusive

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator.

How To 397
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Comparing top 2021 media monitoring vendors

Onclusive

Next week in our blog series, we’ll discuss contact database, campaign management and reporting capabilities that can support PR and communications success at the highest level.

Media 370
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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. I’d rather have blog subscribers.”. Are blog subscribers better? If someone subscribes to your blog, you do not have permission to email them anything except your blog. (If

Blogging 183
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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.”

Consumer 195
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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Negative news content in comparison. Connect with niche content sites, blogs and lower-reach publications to drive more quality visitors to your website.

Consumer 195