wiredPRworks

MARCH 23, 2022

Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast – one of the top Women on Twitter Spaces. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.

Web 119

Web Transportation Social Media Community 119

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

Melissa Agnes

DECEMBER 21, 2014

Between what happened in Ferguson, New York, Phoenix, Cleveland, California… this crisis continues to spiral out of control with the divide between community and police continuing to grow. But unfortunately, there is currently a lack of true leadership on behalf of law enforcement around the country. Connect with him on LinkedIn.

Crisis 264

Crisis LinkedIn Government Community 264

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 65

Leadership B2B Study Marketing 65

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. For a larger brand, it can support a leadership position within a business category. Smart brands will throw some paid marketing at earned media features or reviews to boost it on social platforms like LinkedIn or Twitter.

Storytelling 233

Storytelling Education Software LinkedIn 233

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. You’re doing everything right.

Leadership 81

Leadership Strategy Energy Advertising 81

Deirdre Breakenridge

OCTOBER 22, 2014

An accomplished senior sales and marketing executive, Valerie is a motivated leader who provides vision, along with strategic and tactical leadership. For more information view Valerie’s LinkedIn profile or connect with Valerie on Twitter @valeriesimon. A follow up blog post by PR 2.0 Is PR Right for me?”

Crisis 312

Crisis Twitter Community Conference 312

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Executive Communications, Now & Future State. Thought Leadership Channel Strategy.

Communications 78

Communications Leadership B2C LinkedIn 78

Deirdre Breakenridge

MARCH 5, 2019

ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What one word would you use to describe the state of the current PR/communications curriculum and why? What started as a simple blog, soon became a movement.

Communications 208

Communications Analytics Social Media Media Training 208

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making.

Leadership 74

Leadership Energy Corporate Conference 74

wiredPRworks

MARCH 10, 2022

Beth Nyland on LinkedIn. Barbara stepped in for Beth as an internal communications consultant at Sears to manage projects for 300,000 associates and the executive team. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Creativity 98

Creativity Communications Instagram Interviews 98

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 105

Report Publicity Marketing Pitching 105

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. What the mindset of today’s top communicators reveals about the profession. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For a video campaign, PR can build a brand’s credibility through thought leadership opportunities and endorsements from influencers or industry experts.

Video 108

Video Marketing SEO Social Media 108

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Stern + Associates

FEBRUARY 1, 2024

When we think about robotics, how do we give people in their own communities the choice to figure out what the values are of their robotic systems, what it should do, what it should not do? What decisions should we be making for the betterment of our local communities, but globally overall? We can give people agency.

Technology 111

Technology Policies Government Community 111

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 105

Communications Community Crisis Film 105

Deirdre Breakenridge

NOVEMBER 21, 2018

Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. Patagonia Community Board: Credit Ginny Lefler. Ask yourself what is important to you and create goals within your role and share them with team leadership. Follow her on Twitter @ SarahDHuckins or on LinkedIn. . A Guest Post By Sarah D.

Communications 171

Communications Nonprofit Training Study 171

Melissa Agnes

OCTOBER 19, 2014

With this responsibility comes the need for effective, credible and authoritative crisis leadership. What hospitals and city officials need to be doing now , across the nation, to prevent Fearbola and instil trust and credibility within their communities. Connect with Melissa on LinkedIn. Check out our Crisis Intelligence Blog.

Crisis 248

Crisis Government Crisis Communications Crisis Management 248

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Blogs, including independent and corporate blogs, can be credible. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3.

Survey 94

Survey Industry Leadership Study 94

Melissa Agnes

DECEMBER 21, 2014

Between what happened in Ferguson, New York, Phoenix, Cleveland, California… this crisis continues to spiral out of control with the divide between community and police continuing to grow. But unfortunately, there is currently a lack of true leadership on behalf of law enforcement around the country. Connect with him on LinkedIn.

Crisis 100

Crisis LinkedIn Crisis Management Twitter 100

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. I spend the bulk of my time identifying potential storylines and Op-Ed opportunities in specific market sectors where my clients' thought leadership and subject matter expertise can be brought to bear. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Tools 89

Tools Google LinkedIn Leadership 89

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Shawna Coronado on LinkedIn. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. How they met.

Television 52

Television YouTube Pinterest Radio 52

Communications Conversations

MAY 20, 2020

Some are straight blog posts from SF leaders. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though). Not sure if it’s working, but the full shows are getting some good views on LinkedIn. And, it seems smart.

Journalism 148

Journalism Brand Branding Interviews 148

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Diligent Data Measure: turn up online presence and connections to create your own communities. * Community Voice: What to say every day and in crisis mode. .

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Connect with Chris McGuire on LinkedIn. Barbara Rozgonyi on LinkedIn. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Cision

JULY 8, 2015

If you have an idea, you can blog about it and post it on your LinkedIn profile immediately. In thought leadership, it might be blog posts or podcasts or conference speeches or networking events you organize. Want more thought leadership insight from Dorie?

Skype 120

Skype Conference Leadership Big Data 120

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). company website, blogs). PR professionals collaborate with subject matter experts to create and place bylined articles for thought leadership. What is Thought Leadership ?

Viral 52

Viral Crisis Communications SEO Reputation 52

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 81

Communications Community Crisis Film 81

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara Rozgonyi on LinkedIn. Connect with David Meerman Scott.

Marketing 118

Marketing Social Media Trends Instagram 118

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

Interviews 105

Interviews Ethics Government Internal 105

wiredPRworks

APRIL 6, 2022

Connect with Ted on LinkedIn. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Barbara Rozgonyi on LinkedIn. Let’s Connect!

How To 52

How To Engineering System Insurance 52

Cision

JUNE 1, 2017

Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. See if those news outlets and blogs are sending visitors to your site, and if so, what they are doing once they arrive. Is it so good they can’t help but share it with their communities? Paid Media. Shared Media.

Measurement 200

Measurement Analytics Google Data 200