Pithy PR Pitches Get a Better Response Rate Study Says; Are We AI-ed Out? [PR Tech Sum No. 44]
Sword and the Script
MAY 2, 2023
Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. We might be all AI-ed out.
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