Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 106

Blogging Survey B2B Analysis 106

Shift Communications

JANUARY 30, 2020

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance. Organizations can still be communicative without sharing groundbreaking information.

Trends 127

Trends Publicity Communications Tourism 127

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. In PR, we adopt the voice of our clients.

Writing 294

Writing Journalism Pitching Guidelines 294

Onclusive

APRIL 8, 2020

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. Who is my target audience?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195

Shift Communications

DECEMBER 6, 2021

More than a year later, these DE&I communications and programs are entering their sophomore phase, where enthusiasm has tempered and calls for action go unanswered. Including a top-line executive in these discussions will ensure that initiatives are continually driven forward and DE&I communications are meaningful.

Communications 78

Communications Employee Financial Community 78

Ishmael's Corner

DECEMBER 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Exercising restraint that would have made my mom proud, I found plenty of other topics to parachute into.more. What a weird year.

Storytelling 142

Storytelling Exercises Communications Publicity 142

Landis PR

OCTOBER 30, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. PR pros must exercise caution to avoid unintentionally perpetuating biases in their messaging or targeting. Guarding against biases : AI algorithms are only as unbiased as the data used to train them.

Privacy 64

Privacy Guidelines Ethics System 64

Solo PR Pro

FEBRUARY 20, 2024

This blog post is your guide in navigating these waters. Below are three strategies that can help you make the transition from agency to solo: Clear Communication : Whether it’s clients, stakeholders, or colleagues, convey your intent with clarity and assurance.

Agency 96

Agency Exercises Strategy Internal 96

5W PR

FEBRUARY 19, 2024

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. Clearly communicate ingredients, sourcing practices, and scientific backing behind any claims the company wants to make. Consumer health is crucial for public and personal well-being.

Consumer 78

Consumer Industry Brand Branding 78

Melissa Agnes

FEBRUARY 8, 2015

Crisis simulations are an amazing way to test your crisis plan and strengthen your team’s crisis communication skills. ”; “who should be involved in the exercise?”; This episode of The Crisis Intelligence Podcast discusses: What a crisis simulation is and why it’s such a rewarding exercise.

Crisis 165

Crisis Exercises How To Crisis Management 165

PR News

DECEMBER 13, 2017

As a result, this post, which highlights difficulties communicators will face in 2018, might not be the most pleasant read. On the other hand, we easily can turn this exercise on its head and say, dripping with optimism, “These are issues communicators most… Continued.

Exercises 126

Exercises Blogging Communications Media Relations 126

PR in High Definition

NOVEMBER 30, 2023

Reading and digesting information helps us in many ways whether it’s inspiration for a blog, learning something or just keeping up to date with the world. More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas. And we should be doing more if it.

Exercises 71

Exercises Employee Energy Communications 71

Stephen Waddington

OCTOBER 3, 2017

Escalation processes, formal channels of communication, time out and mediation, can all work. If that’s all you do, then it’s a useful exercise. Resolving a communication breakdown isn’t a zero sum game. If you enjoyed this blog post you may like to receive future posts as they are published, via email.

Communications 60

Communications Exercises Course Writing 60

Onclusive

APRIL 8, 2020

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. Who is my target audience?

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

5W PR

DECEMBER 14, 2023

Engage representatives from IT, legal, finance, HR, government relations and communications to ensure a coordinated response. Tabletop exercises can help simulate real incidents and prepare employees for effective responses. Evaluate existing plans and protocols for necessary updates.

Company 78

Company Government Enterprise Exercises 78

PR in High Definition

MARCH 27, 2024

Never neglect crisis communications Bridging internal gaps is crucial, but the driving force behind a lot of the session was the need for a crisis comms plan. In a nutshell, an airtight crisis comms strategy looks like: Keeping communication lines open. appeared first on Firefly Communications. Living and breathing the plan.

Crisis 71

Crisis Internal International Crisis Communications 71

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Generate blog post ideas.

Exercises 198

Exercises Google Writing Blogging 198

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Bad Pitch Blog

OCTOBER 21, 2010

From long form to short form, from using text speak to fitting something into 140 characters -- the better you can communicate, the more successful you will be. Extreme Sports & Blogging uploaded by Will Lion' That said I think writing is more important than ever. This applies to any career. Or maybe not.

Exercises 56

Exercises Writing Sports Social Media 56

PR in High Definition

APRIL 9, 2019

Clearly, every brand is unique, but we have seen a range of similarities and differences in how the two types of organisation do and should communicate. From a communications point of view, this freedom can be really important – being able to experiment and ‘fail fast’ is a core tenet of modern business and comms.

Communications 48

Communications Exercises Fashion Newspapers 48

PR Conversations

OCTOBER 27, 2023

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Ensure Consistency in all Communications . Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

Wadds Inc.

OCTOBER 12, 2023

I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts. We’re helping several agency clients and in-house communication teams work through AI risk and opportunity issues.

Publicity 105

Publicity Tools Exercises Ethics 105

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? A helpful exercise is to put yourself in the shoes of a journalist.

How To 282

How To Storytelling B2C Measurement 282

Melissa Agnes

SEPTEMBER 9, 2014

Scrambling to understand what’s going on, they sift through links to news sites and high-ranking blogs that are being shared like wild fire and beginning to populate the search engines for your targeted keywords. Allow you to communicate and respond to the crisis in accordance with your crisis plan (i.e.:

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Ishmael's Corner

JANUARY 25, 2015

The same concept holds true for communications, although I’m not advocating that you read 500 pages every day. Still, one could make the argument that real reading — setting aside time to read articles from start to finish annotating along the way — holds even more value in the communications industry. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

PR News

MARCH 22, 2017

Similar to regular exercise and eating a balanced diet, measurement is something communicators know they should do, but often find ways to avoid it. The post How PR Measurement Can Put a Smile on Your Face appeared first on PR News Blog. While a surfeit of tools has made it easier than ever to… Continued.

Measurement 85

Measurement Exercises Tools Blogging 85

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Since media coverage isn’t a one-and-done exercise, several strategies go into achieving the right coverage and using the coverage in effective relationship building and sales marketing. Employ Hashtags.

Media 103

Media Exercises Study Social Media 103

Mindful Marketing

MAY 8, 2022

Verbal restraint isn’t always ideal, but even common communication challenges like these can inform a newly trending social imperative—free speech. Serial entrepreneur and one of the planet’s richest people, Elon Musk is buying Twitter— perhaps the world’s most pervasive and controversial communication platform.

Government 87

Government Ethics Exercises Construction 87

Melissa Agnes

OCTOBER 10, 2014

having a blast putting City officials through a simulated earthquake exercise. From The Crisis Intelligence Blog. How To Meet the Demand for Real-Time Communication in a Crisis. Welcome to this week’s #CrisisRoundup! This week, I was in L.A. Enjoy the reads and have a great weekend! The Crisis After The Crisis.

Crisis Management 191

Crisis Management Crisis Exercises Resources 191

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

The Proactive Report

JUNE 4, 2018

This is just one aspect of how analytics and data can support your everyday P work: The purpose of identifying audiences, and creating the ideal persona in each audience, is so you can improve your communication with them and build better relationships – be it a customer, a prospect, a blog reader, a donor, or even a reporter.

Analytics 127

Analytics Data Exercises Social Media 127

Waxing UnLyrical

NOVEMBER 17, 2010

As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. They might be helpful to you as you continue on your path as a blogging Grasshopper. Preview before you publish.

Blogging 86

Blogging Writing Facebook Twitter 86