Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings.

Exercises 198

Exercises Google Writing Blogging 198

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time. The impact on labour is clear.

Publicity 106

Publicity Tools Exercises Ethics 106

Stephen Waddington

OCTOBER 3, 2017

I’ve writing this article in the first person but it isn’t necessarily personal. Escalation processes, formal channels of communication, time out and mediation, can all work. Like in so many areas of life, writing almost always cuts through. If that’s all you do, then it’s a useful exercise.

Communications 60

Communications Exercises Course Writing 60

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It also provides opportunity for those just starting out in the business to flex their writing muscles. That’s why we want to see junior staffers working hard to improve basic writing skills – expanding beyond press releases and pitches – to master blog posts, bylined articles, video scripts, speeches and more.

SEO 200

SEO Pitching Agency Exercises 200

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Editorial Guidelines: Establish writing standards to ensure consistency across content. one sheets.

Corporate 270

Corporate Brand Branding Guidelines 270

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

If it’s in writing, you have to be able to stand behind it. This goes for business writing as well as media pitching. Here’s some great advice from Bryan Garner, author of The HBR Guide to Better Business Writing. Read your writing through critical eyes, and make sure each word works toward your larger point.

Pitching 136

Pitching Writing Journalism Guidelines 136

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can make any writing assignment more difficult than it needs to be. Read Your Work Aloud. Briggs Brady.

Writing 83

Writing Exercises Pitching Blogging 83

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. In fact, they ranked third after retail and brand sites—well above online magazines and news sites.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper. D’oh, you say. Preview before you publish.

Blogging 86

Blogging Writing Facebook Twitter 86

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Stephen Waddington

MAY 2, 2020

I won’t be learning Mandarin or writing a book during lockdown. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. It’s a wonderful community act of craft. I’m writing on my blog more than ever. Amanda writes about recovery from the crisis.

Transportation 84

Transportation Government Community Facebook 84

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). Not necessarily.

Study 80

Study B2B Marketing Survey 80

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Blogs – an executive’s own, plus a commenting strategy for others. The goal would be to gain some traction on each of the four. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Melissa Agnes

JANUARY 5, 2015

That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations. I aim to push envelopes and inspire further action within my writing. I’m not talking about a traditional table-top exercise here, those are lame and ineffective. Your next steps.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. If not impressions or AVEs, what should communicators be measuring?

Analytics 170

Analytics Measurement Data Technology 170

Stephen Waddington

MAY 19, 2019

Breathing exercises, fresh fruit and yoga aren’t going to help if an organisation has a sick culture. In October last year I published an anonymous blog that spotlighted the gap between what organisations say, and what they are doing , to support the wellbeing their employees. It's an everyday story about life.

Policies 60

Policies Exercises Resources Employee 60

Waxing UnLyrical

MARCH 14, 2014

’ “ I learned a great deal from this exercise. If you use ALL CAPS you don’t even have to write anything else. To me, a good subject line will: Tell me what you’re writing about. The ongoing exercise I give myself is to see how I can write an email subject line that does those three things above.

Exercises 76

Exercises Writing Facebook LinkedIn 76

Doctor Spin

APRIL 4, 2023

In concrete terms: A PR strategy (also commonly referred to as a communications strategy) is a short document or presentation outlining how your organisation is supposed to win two crucial assets in today’s competitive landscape: Attention Trust The Cost of a Poor PR Strategy A poor PR strategy will cost you. Everything communicates.

Strategy 52

Strategy How To Hotels Analysis 52

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Image: AJ Cann via Flickr, CC 2.0.

Exercises 82

Exercises Small Business Resources Writing 82

PRSay

SEPTEMBER 18, 2019

Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Tim O’Brien, APR, owns O’Brien Communications, an independent corporate communications practice in Pittsburgh, and hosts the “Shaping Opinion” podcast. Ohio to Hess v.

Ethics 139

Ethics YouTube Government Guidelines 139

Critical Mention

JUNE 19, 2019

Doing this exercise gives you an even better understanding of your existing customers’ perspectives, which allows you to refine your strategy for your target audience. Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice. Start producing content.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>> The industry was regulated, so a review process was necessary.

Marketing 86

Marketing Guidelines Social Media Conference 86

The Hoffman Agency

JULY 16, 2020

I’d even love to write a book one day. Storytelling is how we communicate, it’s in our everyday lives, and we create a human connection with storytelling. Further, I was drawn to PR because I wanted to be a voice for others and communicate for causes I believed in. . The first being, I love storytelling.

Storytelling 50

Storytelling Exercises Internal International 50

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. One exercise that helps is to give the spokesperson a lot of leash during the practice interview. Sorry, was that one of those irrelevant, lame jokes you were referring to?

Interviews 120

Interviews How To Healthcare Media Training 120

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Stephen: You cite Abraham Lincoln as a role model communicator, but you fail to list listening as one of his notable characteristics.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Cision

JUNE 29, 2015

Good communication is predicated on goodwill that you generate with many different stakeholders. Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. Barker writes that the most important aspect of demonstrating compassion is “doing.”

Study 120

Study Writing Facebook Groups 120

The Hoffman Agency

AUGUST 21, 2019

Account Coordinator – reads, writes and researches stuff she doesn’t understand.” – Alle Cacchione, sister of Account Coordinator Kiana Cacchione. A Marketing tool to establish awareness, communication messaging and establish brand/reputation.” – Chris Kruell, father of Senior Account Executive Caitlin Kruell. How do you define PR? “A

Storytelling 31

Storytelling Technology Publicity Exercises 31

Cision

JULY 29, 2015

With more ways of communicating instantly and globally than ever before, everyone to have a voice. Podcasts are an ideal communication medium for brands hoping to build awareness and value. Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Some people don’t read long blog posts.

Interviews 120

Interviews Comparison Video Exercises 120