PR 20/20

FEBRUARY 12, 2019

Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities. Personality Assessment. Condense Writing.

Exercises 47

Exercises Marketing Writing Examples 47

Onclusive

MAY 4, 2020

There is simply no better instrument during a widespread crisis than communications. We are operating in a world of narrative economics , and this is at the heart of the communications function: identifying the compelling idea, crafting the narrative and finding the right partner to tell the story with. People need more right now.

Crisis 464

Crisis Publicity Exercises Trends 464

Melissa Agnes

AUGUST 7, 2014

I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. So the question is: Which one is better to adapt for a crisis communication class? Post by Karen Freberg. Why do I say this? The list goes on and on.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

Solo PR Pro

NOVEMBER 10, 2020

Neither can a communications counselor. Communications professionals are valuable resources. Consider looking at your communications and public relations counselors this same way. The comparisons between lawyers and communications professionals are endless. Identify the strong communications professionals from the weak.

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. Additionally, ChatGPT can help generate simulated social media posts and other content that can be used for crisis management drills and training exercises.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 152

Crisis Exercises Crisis Communications Reputation 152

ImPRessions - Crenshaw Communications

MARCH 15, 2023

It’s helpful to communicate that this problem deserves to be a very high priority, and that getting to work on solving it isn’t daunting. This exercise makes the solution feel less abstract, and it helps the reader feel empowered to get moving on it right away without disrupting their entire day. What do they say?”

Construction 294

Construction Pitching Exercises B2B 294

PR in High Definition

AUGUST 31, 2022

Clearly, this meteoric shift in such a short space of time has profound implications for working life in general, but especially for the way that organisations communicate. Maintaining robust internal communications. Internal communication has always been vital to the overall strategy of any firm. was deafening.

Internal 62

Internal International Communications Exercises 62

PRSay

MAY 10, 2021

On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay , is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” Ahead of the June 9 event, he spoke with PRsay about common misperceptions and the benefits of artificial intelligence to communicators. . Why might that be?

Communications 91

Communications Viral Case Study Exercises 91

Shift Communications

JANUARY 30, 2020

For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance. When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences.

Trends 127

Trends Publicity Communications Tourism 127

Shift Communications

DECEMBER 6, 2021

More than a year later, these DE&I communications and programs are entering their sophomore phase, where enthusiasm has tempered and calls for action go unanswered. Including a top-line executive in these discussions will ensure that initiatives are continually driven forward and DE&I communications are meaningful.

Communications 78

Communications Employee Financial Community 78

Onclusive

APRIL 8, 2020

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. Who is my target audience?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

Melissa Agnes

FEBRUARY 24, 2014

By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. It’s all about high stakes performance and that’s where similarities between the world of the top athlete and the crisis communicator run parallel. Can you do the same thing after a training exercise? Crisis Communications'

Communications 236

Communications Crisis Communications Crisis Exercises 236

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Ishmael's Corner

DECEMBER 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Exercising restraint that would have made my mom proud, I found plenty of other topics to parachute into.more. What a weird year.

Storytelling 142

Storytelling Exercises Communications Publicity 142

Deirdre Breakenridge

JANUARY 2, 2020

Today, as a result of this reflection and realizing my research had uncovered a new Mode of Operation or communication model, I’m focusing on a FEEL roadmap in 2020; adding FEEL to all of my communications. How much do you use FEEL in your communication through all of your channels?

Exercises 204

Exercises Video Interviews Communications 204

PRSay

AUGUST 6, 2021

Through regular gatherings — both virtual and in-person, socially distanced outdoors — I have stayed connected with a group of five of my communications-industry colleagues. Make time to exercise. Your chosen form of exercise should be one you enjoy and find relaxing. Running is my release. Schedule it if need be.

Exercises 176

Exercises Energy Groups Consumer 176

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? That said, the following are 5 important steps that, if done thoughtfully, will help you along the way of positioning your organization as a crisis communication pro.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

PRSay

JULY 5, 2023

After a morning of introductions and learning more about what a JIC is and how we can best prepare ourselves to be part of one, we were split into groups for an afternoon exercise. The topic of our exercise: an airplane has gone off the runway and caught fire. I suppose the saying that “Life imitates art” is fitting.

Exercises 86

Exercises Public Affairs Conference Education 86

Onclusive

JUNE 23, 2022

Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

APRIL 8, 2020

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. Who is my target audience?

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

NewsWhip

MARCH 13, 2024

To effectively prepare for this, communications professionals must understand the risks and develop an approach for detecting, evaluating and responding to issues when they do arise. Avoid Being Baited : Exercise discretion in responding directly to questionable sources. Response: Adapt to the Situation 1.

Brand 147

Brand Branding Crisis Exercises 147

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Here’s a useful exercise for PR people: go back to the first things you wrote in PR and see if they can be trimmed. The post Writing For Journalism And Writing For PR: How They Differ appeared first on Crenshaw Communications. Compare then and now. What have you learned that makes a difference? A little perspective goes a long way.

Writing 294

Writing Journalism Pitching Guidelines 294

PRSay

JULY 2, 2018

In addition to participating in tactical-training exercises, our group was provided top-level briefings that gave us a deeper understanding of the roles and mission of the U.S. As a professional communicator, I consider the conference to be a model influencer-outreach campaign. Lessons for communicators.

Communications 111

Communications Public Affairs Conference Exercises 111

The Hoffman Agency

MAY 25, 2023

For those in the fast-paced world of communications, tending to mental health can pose as an afterthought. From embracing mindful coffee breaks to disconnecting from technology, Hoffman’s tips will help you manage stress and prioritize your emotional well-being to stay on top of your communications game. Know your limits.

Communications 36

Communications Exercises Creativity Technology 36

Stephen Waddington

OCTOBER 3, 2017

Escalation processes, formal channels of communication, time out and mediation, can all work. If that’s all you do, then it’s a useful exercise. Resolving a communication breakdown isn’t a zero sum game. The post Managing communication breakdown appeared first on Stephen Waddington. Mediation.

Communications 60

Communications Exercises Course Writing 60

Deirdre Breakenridge

SEPTEMBER 6, 2016

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

Social Media 150

Social Media Exercises Media Resources 150

PR in High Definition

MARCH 27, 2024

Never neglect crisis communications Bridging internal gaps is crucial, but the driving force behind a lot of the session was the need for a crisis comms plan. In a nutshell, an airtight crisis comms strategy looks like: Keeping communication lines open. appeared first on Firefly Communications. Living and breathing the plan.

Crisis 71

Crisis Internal International Crisis Communications 71

Deirdre Breakenridge

NOVEMBER 26, 2014

PR and communication professionals need to challenge themselves by moving out of their comfort zones to Tech Test different technology platforms, resources, apps, etc. We’re moving into the year of the PR Tech Tester.

Exercises 264

Exercises Technology Education Resources 264

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 170

Exercises Education Case Study Nonprofit 170

PR in High Definition

APRIL 9, 2019

Clearly, every brand is unique, but we have seen a range of similarities and differences in how the two types of organisation do and should communicate. From a communications point of view, this freedom can be really important – being able to experiment and ‘fail fast’ is a core tenet of modern business and comms.

Communications 48

Communications Exercises Fashion Newspapers 48

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. The exercises often concentrate on opposites and extremes, such as gesticulating versus keeping your hands in your lap. Some won’t like how they look or sound on camera.

Training 100

Training Conference Technology Meeting 100

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes.

Corporate 86

Corporate Communications Crisis Management Crisis 86

Melissa Agnes

APRIL 16, 2018

legal) or executives have a hard time releasing the reins and being open to the need to be proactive and communicate in a timely fashion in times of crisis. This exercise will help you spark discussions and gain necessary awareness. This type of exercise offers more than a traditional tabletop. Certain departments (e.g.:

Internal 133

Internal International Crisis Exercises 133

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy? Congratulations!

Corporate 107

Corporate Communications Guidelines Policies 107

Frederik Vincx

MAY 4, 2023

A typical exercise early on in the systemic design process to get a shared understanding of all the players on the field and of the power dynamics. This is just one exercise. This slide deck has a quick example of one sense making activity for Rode Kruis-Vlaanderen (Red Cross). Usually, you’d start with a blank slate.

System 78

System Exercises Examples Strategy 78

Solo PR Pro

FEBRUARY 20, 2024

Below are three strategies that can help you make the transition from agency to solo: Clear Communication : Whether it’s clients, stakeholders, or colleagues, convey your intent with clarity and assurance. By choosing to scale down thoughtfully, you're exercising the flexibility that you have in running your own business.

Agency 96

Agency Exercises Strategy Internal 96