ReimaginePR

MAY 30, 2016

Videos give your customers an insider’s look at who’s really behind your brand. They also showcase your brand’s personality in an easily-digestible format. Bonus: For a list of additional resources for writing better dialogue, check out this free download. We’re not writing the next nominee for “Best Screenplay” here.

Video 120

Video Brand Branding Writing 120

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. That doesn’t seem like a guaranteed path to brand authority. And perceptually, it has more weight than a regular blog post. When you write an ebook, people will begin to see you as an expert on the topic.

eBook 219

eBook How To Writing Community 219

Cision

SEPTEMBER 21, 2016

Then set up a series of emails that will follow that initial download email. Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. Writing Press Releases. Write a few articles a week and schedule them in advance.

Marketing 120

Marketing Comparison eBook Social Media 120

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant. Once updated, you republish your edited post as a ‘new blog.’

SEO 52

SEO Google Engineering eBook 52

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Owned media, aka content, is content you produce that lives on your website or blog.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Interviews Blogging Engineering 98

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

Cision

SEPTEMBER 16, 2016

If you don’t mind putting in the work to develop your brand’s story, it will be both seen and shared! The Writing’s on The Wall. Blogs are the “new” news outlets. ” Figure out what people want and write about it. Connect your brand’s buzz back to the bottom line.

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 71

Brand Branding Marketing Facebook 71

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40

Writing SEO Web Content Marketing 40

Stephen Waddington

JANUARY 20, 2019

Lessons from rugby, planning a backlash, paid media as part of a PESO campaign, Twitter analytics, a content calendar for 2019, and branded Alexa briefings. Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis.

Twitter 61

Twitter Print Crisis Travel 61

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Write the right, expertly crafted content. Write the right, expertly crafted content.

SEO 124

SEO Google Hotels Strategy 124

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

PRSay

JULY 6, 2020

With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. She is also the chief curator of HJMT Media Company, LLC, where she writes two blogs: NYLifestyleBlog.com and ATriathletesDiary.com. Scrub digital files, too.

Employee 187

Employee Skype Meeting Nonprofit 187

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. You can download it here. >>>

Journalism 126

Journalism Media Relations Report Survey 126

Sword and the Script

AUGUST 4, 2020

The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. television networks, including Spanish-language networks and original programs from over-the-top streaming providers, and over 2,500 brands and theatrically released movies.”

Media Relations 147

Media Relations Media Print Software 147

Stephen Waddington

MARCH 10, 2019

Measure reputation using periodic brand level benchmarking with stakeholders. A series of Facebook live sessions by Marcel Klebba and I will explore blogging, personal branding and landing a job. Here’s Marcel’s write up. The next session at 6.30pm GMT, Tuesday, 19 March is on advanced blogging techniques. ??

Marketing 81

Marketing Measurement Government Report 81

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? What do brands have to do differently now that they didn’t need to before?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

PR Fuel

SEPTEMBER 16, 2021

So, how do you put a call of action in writing? When you write a blog post or article, always include a CTA that takes the reader to a related article, product, service, or sign-up. Writing a compelling CTA isn’t rocket science, but it does take some creativity. Download the app. Call to Action Tips.

Writing 101

Writing Resources Social Media Creativity 101

Cision

NOVEMBER 15, 2016

What’s even more astounding is a Nielsen survey says 92 percent of us trust recommendations from individuals we may not personally know—if they’re perceived as a “social media star” in the industry—over what brands communicate. This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind.

Trends 120

Trends Leadership Small Business Analytics 120

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. You posted full blog posts on the main blog index page. Ah, hubris.

Blogging 48

Blogging Creativity Agency Mobile 48

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs. Blog interviews or contributions.

Measurement 95

Measurement eBook Tools Survey 95

Solo PR Pro

DECEMBER 8, 2020

Whether you’re setting yourself up for a busy new year or kicking things off with a brand new client, one of the most fundamental ways to ensure you stay on track is by establishing a timeline for your planned efforts. Download our Timeline Template and Sample Timeline to get started today ! Strategic planning. Message distribution.

Social Media 68

Social Media Pitching Writing Measurement 68

Sword and the Script

JUNE 7, 2022

As I write this post, the current asking price on OpenSea is $36,099.60. The full report is ungated and freely available for download. Michael Bade, CTO and co-founder of Truescope writes “predictions” about capabilities he says PR software will include this year. See it here.”. No more billable hours or retainers. earned $13.9

Software 85

Software Internal International Pitching 85

The Resolution Blog

JUNE 17, 2015

Read on, then go and download the complete free e-book. Obviously, this could have huge negative impact to your client's business including a decline in brand awareness, engagement and revenue. We know the above blog post from Really Ree is a paid promotion as she stated that it's a sponsored collaboration with Boots.

Google 120

Google Guidelines SEO System 120

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. They were thrilled that two of their dream clients had downloaded a white paper, giving them access to their email address. Q: How do you manage your own personal brand? My blog has something like 3,900 individual posts.

Interviews 65

Interviews B2B Measurement Blogging 65

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. What does it do?

Software 78

Software Case Study Technology Tools 78

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth.

Analytics 170

Analytics Measurement Data Technology 170

PR 20/20

JANUARY 17, 2023

These might include: Top visited blog posts or site pages. Most downloaded content pieces. Next, evaluate which personas tend to spend more or demonstrate stronger loyalty to your brand. In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning.

Strategy 52

Strategy How To Technology B2B 52

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 78

Communications Measurement Tools Enterprise 78

Public Relations Sydney

OCTOBER 12, 2014

Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support. For example, a charity that assists suffers of multiple sclerosis may write a case study about how they have changed the life of one sufferer of the disease.

Case Study 90

Case Study How To Study Pitching 90

Beyond PR

JULY 5, 2016

Utilizing your electronic press kit and press release distribution after an event is a great way to extend the life of your brand’s trade show story. Write a Powerful Post-show Press Release. Write a post-show release tying industry trends seen at the show with your brand’s news. Follow Up with Legendary Leads.

Trade Shows 72

Trade Shows Video Writing Conference 72

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Aligning a brand with a celebrity is the oldest type of influence marketing. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

PR Fuel

SEPTEMBER 14, 2020

To share information about your business hoping a reporter will write a story on it. To promote your appearance on the internet with websites, social media, blogs, etc. Increased Brand Awareness. Brand awareness is vital to your business’ success. Put them in your media, blog, or news sections.

Small Business 59

Small Business Blogging SEO Engineering 59

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook. Tell us what sets you apart in the comments.

eBook 66

eBook Video YouTube SEO 66