wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. About Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. Book Reviews / Journal Research. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Blog about the coverage. Explain more in a blog post and post to your site. Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Tell me one interesting fact about you that you have never revealed on your blog? A citrus farmer to be specific.

Interviews 28

Interviews B2B Blogging Real Estate 28

wiredPRworks

MAY 25, 2022

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer!

Television 52

Television YouTube Pinterest Radio 52

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The internal and external mantra needs to be: If you see something, say something. Lately it seems particularly relevant.

Corporate 156

Corporate Reputation Policies Employee 156

Cision

SEPTEMBER 1, 2015

They’re Too Focused on Internal Structure. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Executives are usually keenly aware of the internal and external criticisms of their company or organization. They Forget To Sell The Positives.

Media Training 120

Media Training Media Training Interviews 120

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

wiredPRworks

MAY 11, 2021

The founder of CoryWest Media and Social Media Club Chicago, Barbara is an influential digital strategist, an award-winning blogger, international speaker, and an author in two best-selling “Success Secrets of the Superstars” series books, published by Entrepreneur Press. Podcast Marketing PR Case Studies video.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

The founder of CoryWest Media and Social Media Club Chicago, Barbara is an influential digital strategist, an award-winning blogger, international speaker, and an author in two best-selling “Success Secrets of the Superstars” series books, published by Entrepreneur Press. Podcast Marketing PR Case Studies video.

Case Study 59

Case Study Study Video How To 59

Cision

SEPTEMBER 1, 2015

They’re too focused on internal structure. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Executives are usually keenly aware of the internal and external criticisms of their company or organization. They forget to sell the positives.

Media Training 120

Media Training Media Training Small Business 120

Deirdre Breakenridge

FEBRUARY 26, 2018

By involving your employees, those who become your internal brand ambassadors , you show the human side of your brand. Interview them on your company’s blog and invite them to write for you. And what a better way to do that than showing off your fantastic team? Remember people do business with people, not with logos.

Brand 256

Brand Branding Social Media Employee 256

wiredPRworks

MAY 3, 2021

The founder of CoryWest Media and Social Media Club Chicago, Barbara is an influential digital strategist, an award-winning blogger, international speaker, and an author in two best-selling “Success Secrets of the Superstars” series books, published by Entrepreneur Press.

Course 52

Course Case Study Strategy Energy 52

Barokas

APRIL 16, 2019

He recently published a book on strategies to achieve rapid growth with entrepreneur Chris Yeh. The book, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies , explains the science and art of growing a company quickly on a global scale. Don’t wait for crisis to strike to make a plan.

How To 102

How To Crisis Internal International 102

Sword and the Script

NOVEMBER 12, 2016

Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling. Bold emphasis added ].

B2B 114

B2B Marketing How To Survey 114

Stern + Associates

FEBRUARY 1, 2024

With many global issues top of mind – from the regulation and implementation of AI to solving humanitarian crises – we are excited to highlight seven of our own Stern clients who brought their deep research and fascinating insights to keynotes, panel discussions and interviews to uncover what CEOs of today are thinking about and acting on for tomorrow. (..)

Technology 111

Technology Policies Government Community 111

Critical Mention

APRIL 6, 2017

What are your top three business books? Also, be sure to read part one of our interview with Peter chock-full of smart and savvy advice. As a frequent international keynote speaker and workshop presenter, Peter has spoken at SXSW , Affiliate Summit , BlogWorld , TBEX , PRSA , CES , PMA and the DMA , among others.

Customer Service 97

Customer Service Hotels Banking Social Media 97

The Hoffman Agency

NOVEMBER 22, 2022

By Miho Sakai, Intern. A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. The post A connect-the-dots moment brought me to the PR world appeared first on "What's HAppening" Blog.

Fashion 36

Fashion Storytelling Web Internal 36

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. I’m a published poet.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

wiredPRworks

MAY 3, 2021

The founder of CoryWest Media and Social Media Club Chicago, Barbara is an influential digital strategist, an award-winning blogger, international speaker, and an author in two best-selling “Success Secrets of the Superstars” series books, published by Entrepreneur Press.

Course 40

Course Case Study Strategy Energy 40

wiredPRworks

APRIL 27, 2021

The founder of CoryWest Media and Social Media Club Chicago, Barbara is an influential digital strategist, an award-winning blogger, international speaker, and an author in two best-selling “Success Secrets of the Superstars” series books, published by Entrepreneur Press.

Strategy 52

Strategy Case Study Marketing Energy 52

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Gini Dietrich. ginidietrich. David Meerman Scott.

Twitter 77

Twitter Radio Social Media Print 77

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. For many companies, it’s fair to wonder what role they should play in the national conversation.

Communications 88

Communications Case Study Conference Resources 88

Critical Mention

APRIL 6, 2017

In this two-part series, we chatted with the entrepreneur and highly sought-after keynote speaker about the three essentials to pitching media, his unconventional way of preparing for media interviews, his ADHD, love of skydiving and, of course, fake news. You are known for your best-selling book on customer service, “Zombie Loyalists.”

Social Media 60

Social Media Customer Service Hotels Marketing 60

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) To keep the interview moving, it’s important to listen to the host’s verbal cues and wrap up your answer.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

SEPTEMBER 18, 2018

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. 3) How about the flip side: What are some of the advantages?

Media Relations 68

Media Relations Media Insurance Insurance 68

Cision

MARCH 29, 2016

In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Image via Kim Spear. Images via Pixabay: 1 , 2 , 3.

Local 120

Local Newspapers Retail Sports 120

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. In this article on the Hustle, a journalist actually breaks it down for you.

Pitching 78

Pitching Advertising Advertising Product Launch 78

wiredPRworks

APRIL 27, 2021

The founder of CoryWest Media and Social Media Club Chicago, Barbara is an influential digital strategist, an award-winning blogger, international speaker, and an author in two best-selling “Success Secrets of the Superstars” series books, published by Entrepreneur Press.

Strategy 40

Strategy Case Study Marketing Energy 40

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. Give break out sessions on networking strategies, interview skills and career planning. If your speakers have a published a book keep them around after the talk to autograph copies, or even give a few away in a raffle.

Resources 76

Resources Creativity Publicity Local 76

ImPRessions - Crenshaw Communications

MAY 3, 2017

And exposure to eager PR students helps fill the new hire or intern pipeline. Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item. For events or capturing the CEO in an interview, try VSCO for professional editing and filters for IoS and Android.

Writing 149

Writing Education Pinterest Creativity 149

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. Online content is king (referring to a blog).

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

NOVEMBER 22, 2010

But the bottom line is, it’s VERY important for anyone in PR, whether internally or externally, to understand the messy dynamics of the Open Community around organizations. At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g. Lindy : Exactly.

Community 82

Community Publicity Web Social Media 82

The Hoffman Agency

AUGUST 23, 2022

Sitting down for my first informational interview with The Hoffman Agency, it became clear that the firm would give me an opportunity to challenge my storytelling abilities and build meaningful relationships. Working at Hoffman is exciting, rewarding and real. Don’t get me wrong, I’m still a fan of fiction.

Storytelling 36

Storytelling Community Industry Transportation 36