ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship.

How To 203

How To Case Study Meeting Pitching 203

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. What is User-Generated Content? User-generated content is created by consumers, not brands. It includes blog posts, photos, videos, reviews, and social media posts. Why is User-Generated Content Important?

Consumer 88

Consumer Video Social Media Community 88

Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. HubSpot Inbound Marketing Blog.

Blogging 92

Blogging Marketing Content Marketing eBook 92

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Here’s a look at the most reliable ways to generate content that supports a B2B brand outside of earned media. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way.

Case Study 390

Case Study B2B Study Interviews 390

Burrelles Fresh Ideas

APRIL 16, 2024

Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

PRSay

MAY 10, 2022

If you were giving away a Hawaiian vacation to people who signed up for your webinar, which would you lead with? From what I’ve seen — from training more than 25,000 communicators in more than 1,000 organizations over 20 years — most folks would choose the webinar. Lead with the benefits. Save $100 with coupon code PRSA22.

Case Study 180

Case Study Training Writing Storytelling 180

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. So, what ends up happening is that you look like everybody else. Look at what happened with the Corporate Memphis design trend a few years ago.

Trends 147

Trends Instagram Creativity Small Business 147

Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed.

Report 105

Report Publicity Marketing Pitching 105

Prohibition

JANUARY 30, 2024

Meta is removing more ad targeting options from its audiences A common occurrence each year, Meta is yet again removing detailed targeting options from its ad campaigns. Meta is removing more ad targeting options from its audiences A common occurrence each year, Meta is yet again removing detailed targeting options from its ad campaigns.

Advertising 62

Advertising Advertising LinkedIn Video 62

Onclusive

JULY 7, 2021

Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. While the right messages can shape what you want your audiences to consider and to do, ultimately, communication comes down to what the receiver perceives.

Brand 370

Brand Branding SEO Engineering 370

5W PR

MARCH 27, 2023

Beauty brands are leveraging the power of User-Generated Content (UGC) as a strategic marketing tool. What is User-Generated Content? UGC consists of any content on a brand or its products generated and shared by end-users. Brands can foster connections and boost customer relations with user-generated content.

Industry 88

Industry Social Media Community Consumer 88

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. email campaign X generated 500 click-throughs and 30 leads, resulting in $1.5 million in revenue). million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

PR 20/20

NOVEMBER 18, 2022

We'll start by sharing what it isn't. CTAs should be sprinkled throughout your blogs, webpages, and social media posts like chocolate chips in a warm loaf of pumpkin bread—personal preference? But we promise your marketing campaign will improve, just like that loaf of bread. What is a CTA? See what I did there?

Marketing 80

Marketing eBook Creativity Social Media 80

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. For example, website traffic and desired actions generated by earned and owned media can be tied to acquiring customers. These goals are often tied to revenue targets.

Communications 195

Communications Measurement Corporate Reputation 195

5W PR

JANUARY 3, 2024

Shoppable videos Interactive videos, often used in influencer marketing or brand campaigns, allow viewers to click on products within the video and proceed to purchase. Increased conversion rates Shoppable content often leads to higher conversion rates.

Brand 78

Brand Branding Mobile Pinterest 78

5W PR

SEPTEMBER 28, 2023

The REVaissance campaign recently demonstrated this idea with wildly successful results. The REVaissance campaign recently demonstrated this idea with wildly successful results. Needless to say, there were no limits to the premium, organic social content and press this generated. What does this tell us?

Marketing 78

Marketing Education Consumer Social Media 78

Deirdre Breakenridge

APRIL 30, 2018

A Guest Post By Stephanie Lopez, American University Student & PR Expanded Blog Contest Winner . First, it is important to recognize that marketing to Hispanics is more than just simply translating business campaigns into Spanish. The Hispanic community is quickly becoming one of the most important consumer markets. population.

Marketing 184

Marketing Nonprofit Community Mobile 184

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. Can you draw a line from a PR program to a specific number of prospects generated? What about conversions from website visits, or deals influenced by credible articles or analyst reports? PR generates top-of-funnel awareness . Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

5W PR

SEPTEMBER 25, 2023

What is brand storytelling? These emotional ties lead to long-lasting relationships and advocacy. A compelling narrative sets a brand apart from its competitors by showcasing its individuality and highlighting what makes it stand out. One of the most potent tools for achieving this is brand storytelling.

Storytelling 78

Storytelling Brand Branding Consumer 78

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. email campaign X generated 500 click-throughs and 30 leads, resulting in $1.5 million in revenue). million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.

Marketing 195

Marketing How To Measurement Advertising 195

Landis PR

OCTOBER 30, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. What is AI compliance? AI compliance ensures that PR campaigns are conducted ethically, with respect for individuals’ rights and without promoting harmful content.

Privacy 64

Privacy Ethics Guidelines System 64

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. No matter the budget you put into your campaign, sometimes it’s clear that an overarching change in strategy is necessary. The problem is, how do we implement that change? 1) A/B TESTING.

Facebook 110

Facebook Advertising Advertising Creativity 110

5W PR

MAY 12, 2023

In addition to joining their moms at work, the girls had the opportunity to attend Campaign US’s 2023 Inspiring Women Awards, during which 5W Co-CEO Dara A. Busch was honored in the Leading the Charge: PR Category. Busch was honored in the Leading the Charge: PR Category. Public relations.

Industry 88

Industry Agency Blogging Publicity 88

NewsWhip

MARCH 24, 2022

Last year Drew Timme played a chief role in Gonzaga’s success during March Madness, helping to lead the Bulldogs to the championship game with his 6’10 frame and conspicuous mustache. We explored these partnerships to see how they’re generating engagement online. . Media and Public interest to March Madness and NIL deals.

Brand 148

Brand Branding Instagram Sports 148

Stephen Waddington

MAY 2, 2018

Here's what I wrote. I sought her out on a visit to the city after reading her blog, and seeing her work at HubSpot on the Inbound PR model. I’m a long-time fan of Iliyana’s blog. Iliyana has used her blog to help develop her thinking. I first learned about Inbound PR from Iliyana’s blog.

Blogging 61

Blogging Agency Meeting Web 61

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. Media Coverage. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. Beyond site visits comes what those visitors do once they’re on that company’s website. More and more, that applies to PR, as well.

Comparison 294

Comparison Advertising Advertising Analytics 294

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

The Proactive Report

JUNE 18, 2021

That, after all, is what business is all about – profit. What does PR do? What do you think are the vital factors for a PR person to carry? I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Still, when you’re too close to the work, it’s difficult to determine what gears might be hampering a machine’s performance. While a strategic PR campaign can yield powerful results in the form of earned media, it typically generates influence over time. An inadequate budget can lead to an underachieving PR program.

SEO 178

SEO Storytelling Product Launch Measurement 178

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. So, how can teams pinpoint what went wrong and redirect marketing energy? What are the roles and responsibilities of the existing marketing team? What are our plans to augment the team through more advanced internal training or staff changes? Data analyst.

Marketing 52

Marketing Technology Internal International 52

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? Thoughts on why remakes and remixes fail, and how we might alter our approach to these types of campaigns. I’ve been involved in the creation of a number of campaigns like this in the past, and will doubtlessly do more in the future.

Digital PR 160

Digital PR Film Instagram Writing 160

Contently - Strategy

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. You’re not looking for a documentary!)

Video 89

Video Strategy Marketing Instagram 89

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. So, I reached out to Alyssa to get a little behind-the-curtain peek into how this new blog came about, how Alyssa and her team are managing it, and what they expect in terms of results in the first year.

Blogging 68

Blogging Pinterest SEO Examples 68

PR 20/20

APRIL 29, 2023

With the right strategy, lifecycle stages can also be used to generate more members. Deciding on the definition of each stage together can do wonders for getting leads from marketing to sales faster, and aligning on what a 'quality' lead looks like for the business! This is often done through a form on your site.

eBook 84

eBook How To Examples Groups 84