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Protecting Your Brand from a Crisis

Konnect Agency

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Getting Ready.

Crisis 52
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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

If there’s things that you like and things you know some of your colleagues might benefit from, share it with them, share it with them, post things, put some tags in for the Lake Forest Chamber because we’re really trying to get the word out. He is a crisis PR expert, a friend of mine for many years. His name is Dave Oates.

Crisis 78
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Newsjacking with David Meerman Scott

PR for Anyone

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags.

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Social Listening: When #AI Takes Over

Deirdre Breakenridge

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. By the time you’d detected a surge in negative sentiment, the crisis would already be well underway. Enter custom models, which prompts you to tag results as relevant or irrelevant without any data training. Too complicated?

Training 399
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Social Listening: A Few Facts Every PR PRo Must Know

Rock the Status Quo

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? According to a 2015 Brandwatch study , only 46.6% Never assume you know!

Software 100
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Warning - A Looming Crisis Will Cost You More If You Wait

The Stalwart Blog

What’s more, the price tag will only continue to go up as they debate if they should move forward; becoming a sort of death spiral so to speak. Whether you go it alone or with the help of an expert crisis communications expert, the fact remains that responding proactively to public claims, while not pleasant, is the lesser of two evils.

Crisis 60
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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 259