Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall.

Case Study 118

Case Study Crisis Management Crisis Study 118

PR News

APRIL 25, 2017

Why does a 27-year-old athlete without a college education know that the best way to head off a potential PR crisis is to be honest, while highly experienced CEOs and heads of multinational corporations, who’ve had the benefit of media training, fail to learn this lesson?

Crisis 71

Crisis Media Training Training Education 71

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Melissa Agnes

OCTOBER 26, 2014

Welcome to episode #021 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Bernstein. Jonathan Bernstein is a veteran crisis management professional with 30 years of experience and first-hand lessons behind him. The internet’s impact on risk and crisis management. The secrets to crisis media training.

Crisis Management 100

Crisis Management Crisis Media Training LinkedIn 100

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stuart Bruce

OCTOBER 6, 2016

In-house PR and communications people say they need more education and insight around social influencer outreach/engagement (31%); social network strategy (27%); and digital crisis management (27%). The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%).

Training 119

Training Digital PR Media Training Education 119

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

Barokas

APRIL 23, 2020

Dust off your crisis plan. Yes, this pandemic is a crisis on overdrive, and something that few would have predicted or prepared for. Update your crisis plans to ensure they include current messaging, contacts and chains of command, and add any lessons learned from our current situation thus far.

Crisis 88

Crisis Product Launch Media Training Interviews 88

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. Get media training before you go live on radio or video. She loves to develop customized trainings, courses, and presentations – live and virtually – for people, companies, and events.

Pitching 52

Pitching Training Radio Media Training 52

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. A ll forms of healthcare continue during this worldwide crisis. Media train and test new spokespersons. Here we are almost two years later. What have we learned?

Healthcare 98

Healthcare Communications Measurement Resources 98

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

HMA Public Relations

MARCH 7, 2024

Conclude your next media interview on a high note with tips from Alison Bailin in this blog post! Check it out.

Interviews 88

Interviews Blogging Media Media Training 88

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Are you active on social media (at least the top one or two platforms where your audience spends time)?

Marketing 167

Marketing Employee Content Marketing Training 167

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Although the reporter made it very clear that the story was to bring a local angle to an international crisis, here was the dilemma: Grant the interview to raise awareness and, potentially, donations and volunteerism; or risk the family’s privacy, possibly awakening critics.

Interviews 160

Interviews Media Local Privacy 160

PR in High Definition

AUGUST 24, 2020

Always have a crisis plan to fall back on – One word out of place can land you in some pretty hot water, so ensure that you have a crisis plan in place for when situations may go wrong. Part of this will include media training any spokespeople before they begin posting on a social platform.

Social Media 86

Social Media Media Television Ethics 86

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. For many companies, it’s fair to wonder what role they should play in the national conversation. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

MaccaPR

MAY 23, 2016

During the campaign , blog reader comments revealed that many parents were confused about the HPV vaccine due to a lack of clear information from their doctors. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview. Communicating During a Crisis.

Conference 80

Conference Healthcare Marketing Crisis 80

PR for Anyone

SEPTEMBER 30, 2022

Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Get creative in your media pitches.

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

SEPTEMBER 8, 2022

Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

SEPTEMBER 1, 2022

Check out this video on letting Tik Tok be your publicist: It’s really about listening and paying attention to what people are talking about and using that to create newsworthy stories the media will care about. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

OCTOBER 13, 2022

Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. Go to the YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity!

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

AUGUST 4, 2022

There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. .” We LOVE to get these and we get them quite frequently because the system works. IF you do it. PR FOR ANYONE.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

JULY 28, 2022

Watch that and then figure out which media outlets you. There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. should be pitching to and put your various stories (i.e. PR FOR ANYONE.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

JULY 21, 2022

You’ve got two weeks until August so pitch away… There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Pitching 130

Pitching Media YouTube Video 130

Norton's Notes

OCTOBER 13, 2014

It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customer service (51%). In line with this, content creation (58%), blogger outreach (53%) and digital crisis management (48%) are the most popular services on demand from PR agencies.

Digital PR 45

Digital PR Trends Training Media Training 45

PR for Anyone

AUGUST 25, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

AUGUST 18, 2022

.” Anne couldn’t figure out how we could get media on her topic of chocolate (owning a chocolate farm and having just written a cookbook about using chocolate as a spice) but when the FDA did a recall of chocolate, she instantly became the industry chocolate expert. PR FOR ANYONE. Anyone can get publicity!

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

SEPTEMBER 16, 2022

Pick one of these and start pitching the media today! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. You won’t get covered if you don’t start. PR FOR ANYONE.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

JULY 14, 2022

And… if you are a regular media pitcher, this could be the perfect time for you to get booked! Create Great Hooks.

Pitching 130

Pitching Television Media YouTube 130

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations.

SEO 76

SEO Engineering Google Content Marketing 76

PR News

JULY 24, 2017

The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

How To 107

How To Writing Blogging Crisis Management 107

Waxing UnLyrical

JULY 3, 2013

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. I am flexible on rates, depending on client/project/budget. Believe me: saying I specialize in writing doesn’t hurt me one bit. I receive no less bids regarding other work.

Marketing 100

Marketing SEO Writing Engineering 100

PR News

JUNE 26, 2016

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. First, you’ll need to take stock of what you and your team have… Continued.

Leadership 90

Leadership Communications Blogging Brand 90

Prohibition

JULY 19, 2018

Copy writing, blogging and content generation. Crisis public relation strategies. Social media promotion and responses to negative comments online. Media training. Networking, attendance at and sponsoring of events. Influencer relations. Community management. Content creation. Organic SEO. Internal communications.

Publicity 48

Publicity Advertising Advertising Tools 48

Bad Pitch Blog

NOVEMBER 29, 2009

You wouldn’t show up at a new client’s office without due diligence (I hope) so don’t neglect the value in researching this prospective employer.Annual Reports/S&P.Media Placements.Google/Blogs/Twitter.Corporate site/Executive Bios.Linked-In Research Don’t forget they are searching the ether for you too! Don’t lie about it.]

Interviews 43

Interviews Crisis Management Facebook Media Training 43

PR News

JULY 20, 2016

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. It’s enough to make you forget what’s going on back at the office.… … Continued.

Blogging 52

Blogging Communications Customer Service Crisis Management 52