Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). 2) How long should a blog post be?

Study 78

Study B2B Marketing Survey 78

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Michael Ares, MDA Corporate Marketing, LLC. Keri Tomsic, T Squared Communications.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

JUNE 4, 2022

He’s really done wonderful service for the communications field and has built a 6,000-person strong community in the process. Nearly two decades later, Ned and I would team up to survey his subscribers for the annual JOTW Communications survey. Now in its fifth year, the survey is open to respondents.

Survey 78

Survey Public Affairs Government Community 78

Landis PR

DECEMBER 20, 2021

Corporate blogs are the norm. In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole. Companies can also move to a private communication method, such as DM’s on Twitter. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

Solo PR Pro

APRIL 6, 2021

Nicole Marshall, Curated Communications. Laura Frnka-Davis, APR, Principal, LFD Communications. It's much more than video conferencing, it's really a suite of communication and productivity tools all bundled together. Michael Ares, MDA Corporate Marketing, LLC. Bill Threlkeld, Threlkeld Communications, Inc.

Tools 89

Tools Google LinkedIn Leadership 89

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Prohibition

JULY 14, 2017

At the risk of teaching you to suck eggs, content is – in a nutshell – what makes the communications industry go round. It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Presspage

AUGUST 12, 2020

Nowadays, corporate newsrooms can communicate directly with your target audiences, often bypassing the traditional gatekeeper that was the media. It’s all about establishing the demographics you’re trying to communicate with and designing a site that will appeal to them. It should be.

Brand 78

Brand Branding Infographics Analytics 78

Waxing UnLyrical

OCTOBER 14, 2010

Steps that help Although I am usually annoyed with these types of posts, as I seldom gain value from reading them, there are those that communicate worthwhile messages. Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important.

Blogging 71

Blogging Twitter Creativity Facebook 71

Presspage

NOVEMBER 7, 2017

Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page. Going global The language barrier is the most obvious initial challenge for communication professionals when dealing with new geographical markets.

Local 92

Local Engineering Internal International 92

Communications Conversations

OCTOBER 23, 2017

Over the last week, I’ve had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit.

Leadership 84

Leadership Newspapers Corporate Agency 84

Presspage

APRIL 20, 2018

. “They have to, because there are fewer and fewer reporters are out there, fewer people that can tell their story for them,” says Tom Foremski, a former Financial Times journalist who publishes the influential Silicon Valley Watcher blog. Here are some ways to do that: 1.

Video 84

Video Engineering Financial Infographics 84

Mindful Marketing

SEPTEMBER 19, 2020

Jason, who wrote a guest blog for Mindful Marketing about a smart cane and who was my coauthor on a CommPRO article titled, “How Serving Blind Consumers Creates Competitive Advantage,” is completely blind. ” Subscribe to Mindful Matters blog. Accessible Pharmacy is different. Learn more about the Mindful Matrix.

Corporate 102

Corporate Consumer Employee Print 102

Communications Conversations

FEBRUARY 22, 2017

A lot of it is for research reasons–for this blog, for my Talking Points e-newsletter, for clients, and for the Talking Points Podcast. Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. Just seems obvious. #4:

LinkedIn 60

LinkedIn Web Analytics Employee 60

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement.

Measurement 40

Measurement Airlines Data Case Study 40

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> The price tag was $17.8 A year – and two jabs in the arm later – it feels surreal to look back but the pace of things is picking up again.

Tools 99

Tools Survey Pitching Analytics 99

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons.

B2B 77

B2B Media eBook Interviews 77

Communications Conversations

OCTOBER 31, 2019

For example, Sara routinely participates in a huge LinkedIn hash tag trend: #MotivationMondays. It’s free or corporate jargon. The other half were either a branded graphic of some sort or a link image to a blog post or other GM online entity. She writes like a human being–not a robotic corporate executive.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Barokas

MAY 30, 2017

From flirting to Presidential addresses, just about everything about the way we communicate has transformed. With companies taking an increasingly digital approach to communications—both internally and externally—are our PR tactics adapting at a parallel pace? Let’s take the press release as an example.

SEO 68

SEO Pitching Corporate Tools 68

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? And we had a family therapist on our show talking about the importance of communicating,” which was both connected to the pandemic and was of broader, general interest as well. “I

Interviews 71

Interviews Skype Radio Pitching 71

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. I’ve worked on communications, marketing and sales.” He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills. They spoke about their first job and their career.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Waxing UnLyrical

APRIL 19, 2013

It is indeed a crazy day for media and communications professionals. In my opinion, the government of India has been much faster in adopting Google+ Hangouts than many corporations and MNCs, and are doing a pretty good job of reaching out to their audience and engaging with them. G+ and the Indian Government. reading and traveling.

Google 95

Google Government Television YouTube 95

Shift Communications

OCTOBER 24, 2014

Companies send product to bloggers, who “repay” the brand with an honest review on an influential blog with thousands of readers. The labels aren’t just looking for help reaching niche Instagram communities. Start an Instagram handle for your brand so influencers can tag you and send traffic to your feed. We all know that drill.

Instagram 152

Instagram Advertising Advertising Social Media 152

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. ResponseSource shuts down curation of #journorequest. Paywall problems. Content picks.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

FEBRUARY 4, 2020

First, here’s a note for readers: Ned Lundquist and I have just rolled out the survey for the 3 rd Annual Job of the Week (JOTW) Communications Survey. You can find the many posts I’ve written about the data all neatly categorized under this tag: JOTW. There’s a PR tech question in there too! Sign up here.

Software 101

Software Analysis Data Tools 101

Katie Paine's Measurement Blog

MARCH 9, 2023

Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. Too often, PR people define success as a big pile of clips, or a lot of neutral coverage, when in fact senior leadership thinks success is more leads or more messages communicated.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

APRIL 25, 2017

Most of these ideas are good substance for blog posts and social media. You’ve got to build relationships: Attend key influencers sessions and live tweet interesting commentary; tag the speakers where it’s appropriate! The editor turned to the CEO and introduced me – not as a PR or communications person but as a “blogger.”.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 113

Software Tools Publicity System 113

Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. — Whirlpool Corporation (@WhirlpoolCorp) September 24, 2018. ” Take IBM, for instance.

Brand 111

Brand Branding LinkedIn Instagram 111

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

Shift Communications

FEBRUARY 23, 2015

Many of the communications systems of the digital age DO scale, such as email, instant messaging, text messages, and social media. Here are three examples I’ve received in the last month for my personal blog: Thanks a lot for accepting the request to connect. For those who don’t know me, I rarely ever blog about lawns and gardens.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Sword and the Script

AUGUST 6, 2019

It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch. A corporate account will have liberties – like adding a seat for your agency – that an agency account won’t be able to do for clients. 4) West Corporation rebrands as Intrado…but who was West?

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

AUGUST 12, 2014

It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. On the suggestion of a mentor, I began looking at graduate degrees in communications. On the upside, this would be my first real gig at a tech PR agency.

How To 115

How To Film Agency Corporate 115

Sword and the Script

AUGUST 8, 2017

NewsAI is currently working out of a space called the Varick Street Incubator , an initiative by the New York Economic Development Corporation. It automatically produced tags for my profile – keys words based on my public history – which provides an at-a-glance look at the topics of interest to me.

Software 69

Software Tools Pitching Media Relations 69

David PR Group

JULY 21, 2014

Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. While it’s OK to be brief in your communications, we can’t let our story suffer because of the medium.

Storytelling 80

Storytelling Marketing Viral Energy 80

MaccaPR

OCTOBER 14, 2015

Now’s the time for you, as a business professional and a professional communicator, to leverage the power of LinkedIn Pulse. When done strategically, your content could rank on Google easier with LinkedIn than your company blog. However, at the time, a corporate message would not have had the same effect.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80